AWI e-briefs - 08/19/2010 (Plain Text Version)

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Learning Forum

Value Added Aspects of QCP

A Conversation with QCC Executive Vice President Craig Elias

As you evaluate your business strategies to adjust to economic realities, AWI Quality Certification Corporation (QCC) Executive Vice President Craig Elias suggests that Quality Certification Program (QCP) participants leverage their accreditation into their strategic planning. Why is it particularly important in today’s business environment?

For the "Value Added Aspects of QCP" workshop scheduled for company owners and senior executives at the 58th Annual AWI Convention in Denver, October 27-29, 2010, QCC will reveal the results of its first-ever case study survey of QCP participants who use the program to their competitive advantage. "The case studies will be springboards for discussion of how participants are extracting value from their QCP participation beyond the obvious logo use and other marketing tools. We want to explore how companies are making strategic decisions that increase their abilities to develop winning bids," Elias told AWI e-briefs.

To facilitate fruitful discussions, prior to the convention QCC will disseminate a synopsis of the case studies to attendees registered for the program. The workshop discussions should enable prospective and existing participants to understand the challenges that have been overcome around the country in different markets. The QCP workshop will offer a unique opportunity for attendees to extrapolate strategies from the case studies and attendee comments for incorporation into their business planning. This is not a "how-to" participate in the QCP; it is not a town hall meeting; and it is not a "rant and rave" session. "It is an opportunity for architectural woodwork industry leaders to share strategies with AWI members to help them grow their businesses and to contribute to the overall well-being of the industry," Elias said. "When companies share their successful strategies, yes, it may help their competition, but, more importantly, it spurs demand for architectural woodwork in design projects," he said.

Elias is a strong proponent of wood for design projects, and insists that the positive profile of the industry is proportionate to adherence to project specifications and Architectural Woodwork Standards. As satisfaction levels increase among the design community with the results of woodwork incorporated into their projects, the demand for woodwork will grow and, equally important, not be jeopardized. "Let’s assure that more woodwork is used in design projects, not the alternatives to wood," Elias noted.

Project certification responds to the demand for sustainability. If a product is fabricated and installed properly, it means that resources are used wisely and efficiently; if a job is not performed according to standards and specifications, the risk for waste is compounded, according to Elias. "Using standards as a baseline to ensure the quality and endurance of the product, along with materials used, is a necessary factor. If the project is built correctly, it will last," Elias said.

He encourages AWI members attending the convention to participate in the "Value Added Aspects of QCP" workshop. "They will hear an idea or two that will gel and spawn their thinking about solutions to their business challenges," Elias said. Register at

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 Friday, October 29, 201010:15 am – 11:15 am
"Value Added Aspects of QCP"

Join a facilitated discussion based on case studies from companies that have successfully leveraged their QCP credentials to increase their bottom line. Come prepared to share your questions and insights on the best methods and strategies to get the most out of your QCP participation.

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