AWI e-briefs - 04/21/2011 (Plain Text Version)

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Green Scene

Disney Shows Leadership with Certification Decision

Walt Disney Company, a long-time member of Fortune 500, is the latest corporate leader to show its support for third-party forest certification and embrace all credible certification programs, including the Sustainable Forest Initiative (SFI), according to its announcement.

In its 2010 Corporate Citizenship Report, released in late March, the Disney company says by the end of this year, all the paper and packaging in products sold to consumers in North America will be from sustainable sources – which means recycled content, forests certified to standards such as SFI, or known sources.

Disney is #57 on the Fortune 500 list, and in the United States alone, Disney Publishing produces 50 million books and 30 million magazines annually.

SFI said, "It also shows Disney has done its homework. When just 10% of the world's forests are certified, the best way to meet to address the environmental and social impacts of its products is by recognizing the value of all credible certification programs – including SFI, the Canadian Standards Association, the Programme for the Endorsement of Forest Certification and the Forest Stewardship Council." 

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