AWI e-briefs - 07/21/2011 (Plain Text Version)

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Lessons Learned from the 2011 CODBS Report: Next Steps, Take Action

Did you know? The 2011 Cost of Doing Business Survey and Compensation Study found high profit firms are 11.25% more profitable that average profit firms. How do they do it?

Find out on the AWI e-Learning site. The drivers for the higher Gross Margin for the high-profit companies are lower raw material costs, direct labor, and direct overhead factors affected by pricing effectiveness and production efficiency. To view the "Income Statement Comparison" click here. Visit AWI eLearning to learn more about what high profit firms are doing differently than average profit firms.

All AWI Manufacturing Members may view the entire 2011 Cost of Doing Business webinar on the AWI e-Learning site. The webinar was initially a complimentary benefit to all those who participated in the 2011 CODB Survey. The insightful session was developed and presented by Sebastien DesMarais, Business Development for Hollywood Woodwork, Inc., Hollywood, FL, and Marc Sanderson, President and Owner of Wilkie Sanderson, Sauk Rapids, MN. The presenters’ thorough review of the CODBS Report and their business management expertise is now available to all AWI Manufacturing Members. Find out what lessons were learned from the big changes that occurred in 2011 CODBS compared with the 2010 CODBS. Then, as the presenters advise in their webinar, take action to improve your bottom line.

AWI members may enter the AWI e-Learning site through the "Members Only" portal on the AWI Web site.

Here’s what you need to do to access the webinar.

 1. Go to

2. Login FIRST with your AWI member access codes.

3. Once you are in the "Members Only" section, scroll down on the left menu column and click on "Educational Offerings" to find the "eLearning" tab. Click on that tab.

4. You will come to a home page of the AWI eLearning site. Click on "e-learning Portal" at the bottom of that page.

5. If you have not previously established an account, you must register the first time, creating a new account and password of your choice. It is a one-time effort. Registration is free and available exclusively to AWI members.

6. If you haven’t visited the site previously, we recommend that you take the tutorials at the top of the inside home page.

7. To locate the CODBS webinar, click on the "Woodwork Professional" portal. It will open a page with various grouped offerings under sections.

8. Click on the words "Business Management" and scroll down to the bottom and click on "Cost of Doing Business Webinar Archives." Click on the title "7 July CODB Webinar" to start the program.

9. Allow your computer to Download the necessary software – Java Web and Elluminate Live! – to unleash the full capabilities of the eLearning system.

10. Follow the prompts to hear the webinar and view the charts and graphs referenced throughout the presentation.

For first-time users, it takes a bit of time to get set up, but it is a one-time effort. Thereafter, you can enter easily and quickly to find what you need. If you have difficulties registering or accessing the site, please contact AWI Chief Learning Officer Greg Heuer at for assistance.

AWI e-Learning: Always On

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