Springboard is here!

On March 29, CommPartners president Richard Finstein and iCohere CEO Dr. Pascal Kaplan introduced Springboard—the new ASAE-endorsed e-List Community program—during an ASAE Webinar.

Click here, to view the recorded Webinar, which explains how e-discussion communities elevate peer networking and includes a Springboard demo.

Read more or contact us for a live demo.

e-Design Trends

Associations and companies alike should refresh e-designs every six months to a year...

Keeping designs fresh keeps readers interested and perpetuates the perception of your organization as professional and technically-advanced.

Is it time for new email and e-newsletter templates?

Many organizations have been using the same email and e-newsletter templates for years. In 2007, the overall e-newsletter design 'movement' is minimalism: 

• Lots of white space
• Fewer header graphics in the email version of e-newsletter templates
• Minimum use of images inserted into the body of the articles
• Simpler backend html construction
• Focus on top and left design areas, to maximize instant visual impact within email preview panes

For a good design example that incorporates these recommendations, see American Association of Museum's e-newsletter below. 

As mentioned in our article about image blocking, the more prevalent visual elements are in e-publications, the more difficult it is for some email programs - such as Outlook 2007, AOL and Gmail - to properly display (render) the html.

Another e-newsletter design trend is multi-page newsletters, versus long, scrolling single-page versions.

By limiting the format to headlines and article teaser copy (with links to full articles), it makes for a more enjoyable reader experience and simplifies the look and feel of your publication(s).

One last reason to update templates: do your e-communications reflect your organization's current branding and messaging? If not, you're missing one of the primary benefits of e-marketing: brand consistency.

Since CommPartners is recommending you consider the many reasons to freshen template designs, we're offering a 20% discount on design services initiated before April 30.

Design services include: NewsManager and MagnetMail templates, Web site design and background templates for Web meeting rooms. Just email help@commpartners.com or call 800.274.9390 and ask to speak with Vickie to get started.

P.S.  We're not immune to the need for a fresh look; our Connecting e-newsletter premiered last June and we're working on a redesign now, so be on the lookout for it in upcoming months... 

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