Controlled e-Marketing

Do you have multiple users involved in the email marketing process?

Proper coordination of e-marketing efforts minimizes the risk of damaging an organization’s image, and the very real potential of running afoul of compliance standards, by sending out too many or the wrong types of messages.

MagnetMail’s optional Enterprise permissions function offers managers maximum control over the volume and content (logo use, approved wording, etc.) of messages, without having to micro-manage employees’ e-marketing efforts.

With this feature, managers can enable/disable specific MagnetMail functions for each user, such as the ability to create content, upload lists, and/or broadcast messages. This ability greatly reduces the number of mistakes and duplication that often occurs with multiple users.  

 
View of super-user's 'approved sender' queue.

The Enterprise upgrade also allows for the creation of “super-users” who can set a wide array of tiered permissions for sub-users. Because each user’s login is tied to her/his lists, objects and messages, it’s then easy for super-users to evaluate organization-wide and individual usage and deliverability issues.

From the employees’ point of view, MagnetMail’s Enterprise permissions provide clear-cut guidelines for what they can do—providing staff with enough autonomy and tools to get their work done, effectively.

For more information about MagnetMail’s Enterprise module, email help@commpartners.com or call customer care directly at 443.733.1185.

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