MagnetMail Updates

New features that will make e-marketing even easier...

Now Available: Outlook 2007 Message Preview

Since February, email marketers have been concerned about image blocking and changes to the way html emails may look when opened in the newest version of Outlook.

Help is here! You can now preview how your messages will look to Outlook 2007 users, with MagnetMail's deliverability testing module.

This Outlook preview function is a key addition to MagnetMail's preview feature, which already included sneak peaks at messages sent to AOL, Comcast, Hotmail, Gmail, Yahoo!, Juno, etc.

For a more detailed explanation of Outlook's html rendering issues and design tips to maximize deliverability, view a copy of Real Magnet's recent Webinar.

Suppression List Enhancements

Over the next few weeks, MagnetMail will offer additional auto-suppression rules to help maintain the integrity of your lists, increase overall deliverability, and (best of all) save you money.

Suppression lists - comprised of recipients who will no longer receive your messages - have been part of MagnetMail for years. Traditionally, there have been five ways to add recipients to a suppression list:

• Manually suppress an individual recipient.
• Upload of a full suppression list into MagnetMail.
• Activate a campaign to generate a suppression list based on select parameters.
• Automatic suppression of email addresses of AOL or Hotmail users who report your messages as SPAM (MagnetMail receives and processes these lists daily).
• Automatic suppression by MagnetMail of messages to Yahoo! addresses that have bounced back as "user unknown" twice in 30 days.

Very soon, MagnetMail will automatically add ALL emails that bounce back as "user unknown" twice in 30 days to your suppression lists. (This will not affect generic, mailbox full, temporarily unavailable, or bad domain bounces.)

MagnetMail will also provide enhanced detail within suppression lists, enabling you to view individual users and gather suppression info by date and method (why the user was added to the list).

Why is this functionality significant?

• "User unknown" typically comprises a sizable chunk of email bounces. If not addressed, these invalid email accounts contribute to large, substandard lists and, subsequently, many undeliverable messages. 
• In addition, if you regularly send an email to an invalid address, the ISP or corporate email server may reject future messages or mark them as SPAM. 
• Automatically suppressing perpetual "user unknown" addresses alleviates this issue and improves your deliverability and overall results.
• Best of all, this new functionality helps your bottom line. Automatically removing bad addresses means you will be sending a larger percentage of messages to valid recipients - reducing expenditures on undeliverable emails.

Want to learn more? Go to MagnetMail's Tools section for suppression list information.

Previous Article | Next Article