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IBWA News Splash
May 7, 2015
Vol. 16, No. 17
  Hundreds of IBWA Members Urge the NPS to End the Bottled Water Sales Ban

In a letter delivered on April 23, 2015, more than 360 bottled water industry representatives from across the country urged the National Park Service (NPS) to end the ban on the sale of bottled water in many of its national park units and “respectfully request[ed] that [the NPS] provide an opportunity for meaningful dialogue between our industry and the NPS in order to work together to ensure the health, wellness, and safety of visitors to the national parks.” (CLICK HERE to read the letter.) Although the NPS does not provide any information on its website about which parks don’t allow the sale of bottled water, IBWA has recently learned from NPS which park units are banning the sale of bottled water. (A list of those parks is included in this article.) We have also learned that the NPS is not tracking the environmental impact of the ban because they do not have the recycling data available to conduct any post-ban analysis. (CLICK HERE to read IBWA's press release about this effort.)
 
IBWA thanks those members who signed on to the industry letter opposing the ban. We will continue to educate members of Congress and the media concerning the fact that any claims about the ban having a positive environmental impact are not supportable because no one at NPS has measured the ban’s effect. 
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IBWA Chairman Asks Members to Join Him on Capitol Hill on June 3

On May 1, 2015, IBWA Chairman Bryan Shinn wrote to all IBWA members to urge them to join him on Capitol Hill for IBWA’s June 3 Hill Day. Each year, a major focus of IBWA's June Board of Directors and Committee Meetings is the member visits with lawmakers on Capitol Hill. During those face-to-face meetings with senators, representatives, and staff, IBWA members are able to advocate for the many issues of interest to the bottled water industry at the federal level. Members interested in participating in IBWA's June 3 Capitol Hill Day can learn more about the issues we plan to discuss and the basics of lobbying members of Congress by attending a webinar on May 28, 2015 at 2:00 pm eastern. To register, simply send an email to IBWA Director of Government Relations J.P. Toner: jtoner@bottledwater.org. CLICK HERE to sign up for IBWA's June Hill Day.
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IBWA Participates in NPR Radio Show About Bottled Water and California

On May 6, 2015, IBWA President Joe Doss participated in a bottled water discussion on “Your Call,” a call-in radio program from KALW, a San Francisco NPR affiliate. The discussion centered on bottled water’s alleged impacts on the California drought, its environmental footprint, water use, and the importance of public water supplies. The show was generally anti-bottled water in tone and structure. The show also featured Mark Schlosberg, national organizing director with Food and Water Watch (FWW–a long-time critic of the bottled water industry), and Caleen Sisk, tribal chief of the Winnemem Wintu Tribe. CLICK HERE to listen to a recording of the show.
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Updated Data Show Bottled Water's Small Water Use Footprint in US and California

IBWA has updated some very important figures regarding the amount of water used to produce bottled water products in the United States and California. Based on newly released water use figures from the U.S. Geological Survey (USGS), and consumption data from the Beverage Marketing Corporation (BMC), bottled water accounts for only 0.01 percent of all the water used annually in the United States. In addition, bottled water uses only 0.02 percent of the all the water used annually in California. IBWA has created this infographic to help educate consumers, legislators, and other interested parties about the bottled water industry’s small U.S. water use footprint. This California infographic illustrates bottled water's small water use footprint in that state. Read More

IBWA and DWRF Submit Comments to HHS/USDA on DGAC's Scientific Report

On May 4, 2015, both IBWA and the Drinking Water Research Foundation (DWRF) submitted comments to the U.S. Department of Health and Human Services (HHS) and U.S. Department of Agriculture (USDA) on the 2015 Dietary Guidelines Advisory Committee’s (DGAC) Scientific Report. That report will be reviewed by HHS and USDA, and they will use it as guidance when producing the 2015 Dietary Guidelines for Americans. IBWA's and DRWF's comments highlighted the important role bottled water plays in helping Americans pursue a healthy lifestyle and emphasized the fact that packaged beverages are an essential element in today’s on-the-go society. We stated that to help reduce the consumption of sugar-sweetened beverages (all of which come in packages), bottled water must be promoted to Americans. In addition, IBWA has been submitting comments on behalf of individual IBWA member companies. So far, close to 30 comments have been submitted by IBWA members. There is still time for you to have IBWA submit comments on your company’s behalf. CLICK HERE for the details on how to join this effort.  Read More

IBWA Participates in Drinking Water Convening

On April 28-29, 2015, IBWA attended the inaugural Drinking Water Convening, which was hosted by the University of California’s Nutrition Policy Institute (NPI) and sponsored by the WK Kellogg Foundation. This meeting follows NPI’s September 2014 “Best of Science” letter sent to the 2015 DGAC and brought together like-minded professionals (researchers, scientists, clinicians, policy officers, and industry representatives) to focus on strategies that will promote water consumption among children. The newly formed coalition decided that its mission statement will be, “We must ensure that all kids can drink water wherever they are.” Thus, all coalition activities will help to ensure that water (bottled, filtered, or tap) will be available and accessible to children wherever the live, work, and play. Read More

IBWA Opposes Bottle Deposit Legislation in Texas

On May 5, 2015, the Texas House Committee on Environmental Regulation held a hearing on House Bill 2425, which would institute a 5-cent deposit for beverage containers less than 24 ounces and 10-cents for containers 24 ounces or more. It would also establish the Texas Beverage Container Recycling Consortium, which would be charged with oversight of the program. IBWA provided comments in opposition to the bill, which were distributed to Committee members by in-state counsel prior to the hearing. (CLICK HERE for IBWA’s comments.) The bill was left pending in Committee and is unlikely to be brought up for a vote.  Read More

Drink Up Continues to Increase Bottled Water Sales

On May 6, 2015, the Partnership for a Healthier America (PHA) announced that a recent analysis of its Drink Up initiative showed that the campaign had an impressive influence on encouraging consumers to drink more water. Sales of bottled water increased 4 percent among those who were exposed to online Drink Up ads compared with those who did not see the ads, and the incremental sales nearly doubled to $1.88 million. For this recent study, Nielsen Catalina Solutions (NCS) focused on the purchasing habits of households that were exposed to online Drink Up ads during the 13-week period between October 2 and December 31, 2014. To learn more about how this digital campaign led to $1.8 million in incremental sales for bottled water and water filters, read Fast Company's article. 
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Help IBWA Push Out Positive Bottled Water Messages Via Social Media

If IBWA members and bottled water professionals don’t spread the positive messages about bottled water, who will? That's why IBWA has developed a Social Media Communications Toolkit to help promote positive stories and news items about the bottled water industry. The toolkit will be published monthly, with distribution planned for the first week of each month. CLICK HERE to view the Social Media Communications Toolkit for May 2015.  Read More

IBWA Board/Committees Meetings

Next Tuesday (May 12) Is the Deadline for Hotel Reservations and Registration: IBWA Board of Directors and Committee Meetings

IBWA will hold its June Board of Directors and Committee Meetings at the Hilton Old Town in Alexandria, Virginia, on June 1-4, 2015. All IBWA members are invited to attend these upcoming meetings. This article provides all the information members need to make their hotel reservations and register through the IBWA Membership Database. It also includes a Schedule of Events to help members plan their itineraries. 
  • CLICK HERE for Hotel/ Travel Information and Registration
  • CLICK HERE to make Hotel Reservations
  • CLICK HERE for the Schedule of Events
  • CLICK HERE to register electronically on the IBWA Membership Database site
    (Individual User/Password Codes for IBWA's Membership Database were emailed to members on April 21, 2015. Contact Patrice Ward at pward@bottledwater.org if you need your code or assistance.) 
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In This Issue:
• Hundreds of IBWA Members Urge the NPS to End the Bottled Water Sales Ban
• IBWA Chairman Asks Members to Join Him on Capitol Hill on June 3
• IBWA Participates in NPR Radio Show About Bottled Water and California
• Updated Data Show Bottled Water's Small Water Use Footprint in US and California
• IBWA and DWRF Submit Comments to HHS/USDA on DGAC's Scientific Report
• IBWA Participates in Drinking Water Convening
• IBWA Opposes Bottle Deposit Legislation in Texas
• Drink Up Continues to Increase Bottled Water Sales
• Help IBWA Push Out Positive Bottled Water Messages Via Social Media
IBWA Board/Committees Meetings
• Next Tuesday (May 12) Is the Deadline for Hotel Reservations and Registration: IBWA Board of Directors and Committee Meetings
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