Vix Technology, a global leader in smart ticketing and payment technology solutions,
has been selected by Dallas
Area Rapid Transit (DART), Texas, to implement a new state-of-the-art
comprehensive fare-payment system.
The solution will utilize Vix’s eO (easy
and open) product: an account-based open architecture and a Payment Card
Industry Data Security Standard-compliant fare-collection platform. This new
system will allow DART customers the flexibility to pay via near-field
communication (NFC)-enabled smartphones, third-party or agency-issued transit
cards, or use EMV contactless cards.
Open-architecture fare-collection systems
are rapidly becoming a focus in large urban cities with growing public-transportation
needs due to scalability, ease of integration with other systems already in
place, and the opportunity to add surrounding regional transit partners.
Doug Thomas, general manager of Vix Americas said, “The introduction of a
new contactless farecollection system that maximizes convenience for riders in
Dallas is a sign that transit operators are embracing innovative ways to improve
customer experience and drive increased ridership.”
Forward-thinking transit agencies like DART recognize that account-based systems
are the new standard for modern fare collection as they provide flexibility and
ensure futureproof solutions that reduce costs.
Unlike card-based systems of the past, account-based systems allow riders
to use the type of payment that is most convenient for them, including
traditional agency-issued transit cards, EMV contactless bank cards, and
NFC-enabled smartphone payments such as Apple Pay and Android Pay. This
approach expands the available forms of fare payment media and also provides
flexibility to implement complex fare policies since fare calculation and
settlement occurs in the back office.
Read the full
article in IEEE Vehicular Technology Magazine, Volume 11, Issue 1, March 2016.