Land Transportation
Fare-Collection System Upgrade for Dallas Light Rail
Harvey Glickenstein

Vix Technology, a global leader in smart ticketing and payment technology solutions, has been selected by Dallas Area Rapid Transit (DART), Texas, to implement a new state-of-the-art comprehensive fare-payment system.

The solution will utilize Vix’s eO (easy and open) product: an account-based open architecture and a Payment Card Industry Data Security Standard-compliant fare-collection platform. This new system will allow DART customers the flexibility to pay via near-field communication (NFC)-enabled smartphones, third-party or agency-issued transit cards, or use EMV contactless cards.

Open-architecture fare-collection systems are rapidly becoming a focus in large urban cities with growing public-transportation needs due to scalability, ease of integration with other systems already in place, and the opportunity to add surrounding regional transit partners.

Doug Thomas, general manager of Vix Americas said, “The introduction of a new contactless farecollection system that maximizes convenience for riders in Dallas is a sign that transit operators are embracing innovative ways to improve customer experience and drive increased ridership.”

Forward-thinking transit agencies like DART recognize that account-based systems are the new standard for modern fare collection as they provide flexibility and ensure futureproof solutions that reduce costs.

Unlike card-based systems of the past, account-based systems allow riders to use the type of payment that is most convenient for them, including traditional agency-issued transit cards, EMV contactless bank cards, and NFC-enabled smartphone payments such as Apple Pay and Android Pay. This approach expands the available forms of fare payment media and also provides flexibility to implement complex fare policies since fare calculation and settlement occurs in the back office.

Read the full article in IEEE Vehicular Technology Magazine, Volume 11, Issue 1, March 2016.

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Fare-Collection System Upgrade for Dallas Light Rail
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