IHCA ICAL Bulletin February 1, 2016
Dedicated to promoting quality long term care
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Make an impact. Make a difference. Build a career in caring.

Build a career in caring. That’s the message of IHCA ICAL’s 2016 public communication campaign that kicked off on January 25. The public will hear the message on radio and see it on television through mid-April. The heart-filled messages focus on the satisfaction found in building a career in caring providing quality care and services for Iowa’s frail and elderly.

With the staffing needs for long term services and supports providers growing every day, this campaign is an effort to help encourage people to visit their nearby nursing care and rehab center or assisted living program to learn more about the career options available.

The two television ads are airing on local network, cable and direct stations across the state. The radio ads are being heard on AM and FM stations in every corner of the state.

Links to all the ads can be found on YouTube.com. Our member organizations are welcome to share the links on their website or Facebook pages.

"What we do" TV ad: https://youtu.be/nJFOvv4U4pI  
"Career" TV ad: https://youtu.be/reQsXOp7S-g
"Career" radio ad: https://youtu.be/3g7wwrAUsNY
"Quality Care" radio ad: https://youtu.be/Rfe_ihwsI54
Sports sponsorship: https://youtu.be/K-ehlwTSrYU
News sponsorship: https://youtu.be/WUQ9Gk4gj0Y

The ads prompt listeners to visit www.iowahealthcare.org to find the members providers near them, so all of our members are encouraged to review their organization's contact information on our Facility Finder at www.iowahealthcare.org, Consumers tab, to make sure the contact information is up to date. If updates need to be made, email them to andrea@iowahealthcare.org

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Education Calendar
NE District Meeting and Education, February 4, 9:00 a.m. - 12:00 p.m., Cedar Falls
NW District Meeting and Education, February 8, 9:00 a.m. - 12:00 p.m., Storm Lake  NEW DATE
SE District Meeting and Education, February 9, 10:00 a.m. - 1:00 p.m., West Liberty
Data-Driven CNA Recruitment—Increasing Interview Show-Ups, February 9, 2:00-3:00, webinar
SW District Meeting and Education, February 11, 9:30 a.m. - 12:30 p.m., Atlantic
Life & Fire Safety Conference, February 15-16, Jefferson
Life & Fire Safety Conference, February 17-18, Coralville
Fall Prevention Workshop, February 25, West Des Moines
LTC Nurse and Administrator Leadership Program, Part 1: March 9-10, Part 2: April 20-21, West Des Moines   
Data-Driven CNA Recruitment—90-Day Caregiver Onboarding Best Practices, March 15, 2:00-3:00, webinar
CNA and Direct Caregiver Mentorship Program, March 22-23, West Des Moines
Home Health Care Conference, March 24, 2016, West Des Moines
Spring Quarterly Education & Activity Professionals Conference, March 29-30, Embassy Suites, Des Moines
Activity Professionals Home Study Course, Home Study Course
ICAL Assisted Living Manager Certificate Program - Online, Ongoing, web-based
Online Dementia Care Training and Individual Certification Program
Click on the event link to learn more about each educational offering and to register. If you have additional questions, contact Georgene Olson at 800.422.3106.

West Des Moines area hotel discounts for IHCA ICAL members.

Map to the IHCA ICAL Education Center, 1775 90th Street, West Des Moines, IA.

In This Issue
Activity Services
Managed Care
Assisted Living
Quality Improvement
Association News
National News
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Mission Statement
IHCA ICAL is dedicated to promoting quality long term
and post-acute care through professional development and shaping public and private policy through effective advocacy.
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IHCA ICAL • 1775 90th Street • West Des Moines, IA 50266
(800) 422-3106 toll-free • (515) 978-2204 office • (515) 978-2209 fax • www.iowahealthcare.org

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