September 12, 2013
Thursday Edition
Hike the Hill recap

If your credit union is on the fence about tax reform, the League's Fall Hike the Hill should change your mind. Alabama and Florida credit unions heard continually on their visits that the Don't Tax My Credit Union message is working and to keep it up.

Alabama and Florida credit unions, along with League staff, met with their four senators and 34 representatives on Wednesday in Washington, D.C. The meetings were productive. Some lawmakers talked about their credit unions and understand the role they play. Most of the visits centered on tax reform, as well as housing finance reform, member business lending, supplemental capital, and regulatory burdens. A number of lawmakers said that they are hearing from credit unions on the tax issue and that the message is loud and clear. However, most said don't stop the grassroots efforts on tax reform.

The meeting with Rep. Steve Southerland (R-FL) went well with him re-affirming his support for credit unions. Two weeks ago he attended the Tallahassee Chapter legislative night and pledged his support for credit unions. 

“Credit unions play a critical role in strengthening our north and northwest Florida communities. I remain committed to lowering taxes to spur economic growth and reducing the burdensome Washington regulations that make it harder for credit unions to provide the affordable financial services so many families and small businesses rely upon,” said Southerland. 

The League and credit unions also began dropping off the Don't Tax My Credit Union postcards. More than 7,000 are being dropped off at Sens. Sessions, Shelby, Rubio, and Nelson's offices. This is just a drop in the bucket. More than 10,000 other postcards have come into the League and will be distributed to representatives in both states. Credit unions are encouraged to continue having staff and members fill out the postcards and return them to the League. 

To see more pictures from the Hill visits and the NCUA meeting, visit the LSCU Action Center Facebook page

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Don't Tax Tuesday - tweet success

Thank you to all who participated in Tuesday's Don't Tax Tuesday social media campaign.Together credit unions created quite an impact with their tweets, just look at the numbers...

  • More than 1 million Twitter users were potentially exposed to the #DontTaxMyCU campaign yesterday – bringing the campaign total to more than 3 million social media users (Facebook and Twitter).

  • 4,800 tweets to lawmakers. 5,000 total tweets and 600 Facebook messages. 

  • The Don't Tax My Credit Union website saw more than 69,000 page views yesterday, nearly seven (7) times the daily average. Seventy percent of the nearly 23,000 unique visitors were first time visitors to the site—credit union members newly engaged in the campaign.

  • More than 8,000+ contacts delivered to the Hill the “old-fashioned” way – via email.

  • Tweets were so loud that #DontTaxMyCU was at one point trending in the Midwest– that is, the campaign was among the most-tweeted topics on Twitter.
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Reporting financial literacy to NYIB

National Youth Involvement Board (NYIB) was created in 1972 to obtain grassroots input from individuals working in credit unions/leagues and to create a national system for the dissemination of information and resources regarding youth participation in the credit union movement.

If your credit union is not involved with the NYIB consider becoming active. Most importantly, you should be reporting all that you are doing with youth financial education. Reporting your financial literacy efforts to the NYIB helps the credit union cause and mission. The League is using financial literacy as part of its message during Hike the Hill  visits this week with lawmakers. It's an excellent way to illustrate the differences between banks and credit unions. The NYIB website is a place to go for this kind of data.

There are two ways to report numbers to the NYIB website.

  1. Report each individual event
  2. Upload your own spreadsheet to the site.

If you have any questions, contact Angie Chriest, Florida/Alabama NYIB Delegate at 904.594.5428.

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CU Classifieds
Announcement: FHL Bank Atlanta election of directors

The Federal Home Loan Bank of Atlanta (Bank) is conducting an election to fill one public interest independent directorship on its board of directors. Eligible institutions in the Bank’s district at-large will elect the public interest independent director.

Election overview:

  • Your institution’s vote is important and the Bank encourages you to participate in the election. An independent director nominee must receive at least 20 percent of the votes eligible to be cast to be elected.

  • The term of the public interest independent directorship being filled in this election begins on Jan. 1, 2014, and ends on Dec. 31, 2017.

  • The board of directors nominated the following individual for the independent directorship: Robert L. Strickland, Jr., executive director, Alabama Housing Finance Authority, Montgomery, Ala.

  • The deadline for the Bank to receive completed ballots is 5 p.m. Eastern on Oct. 15, 2013.
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Strategic buying event: armored car services

If you are in the market for armored car services, LEVERAGE can help. On Nov. 21, LEVERAGE will hold a strategic buying event specifically for armored car services.

This is one of LEVERAGE'S strategic buying services that takes the credit union cooperative spirit and turns it into significant savings for credit unions, averaging more than 20 percent. To find out how you can join this event or would like more information about the other strategic buying services offered by LEVERAGE, contact a LEVERAGE Business Development Consultant.

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In This Issue
Thursday Edition
Hike the Hill recap
Don't Tax Tuesday - tweet success
Reporting financial literacy to NYIB
CU Classifieds
Announcement: FHL Bank Atlanta election of directors
Strategic buying event: armored car services
LSCU & Affiliates Media

CEOs talk tax reform
Alabama and Florida credit unions talk about the "real" threat behind tax reform and what all credit unions should be doing before a bill is introduced.


LDC preview:
Jan Hargrave on body language
Body language expert Jan Hargrave will provide the Closing General Session keynote address at the Leadership Development Conference, Nov 6-8 in Point Clear, AL

Upcoming League Events
Sept. 17  Directors & Financial Literacy Session 2: Monitoring & Measuring the 9 Risks Your Credit Union Faces
Sept. 18  Mandatory Compliance Series: Compliance Rules Deposit Operations Must Know
Sept. 19  Skip Tracing Tools & Techniques
Sept. 24  Facebook Strategies for CUs
Sept. 25  Conducting the 2013 ACH Audit
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