September 23, 2013
Monday's Edition
President's point

When you write a weekly column, some are easy and some are difficult. This is a difficult one for me. Late last week, Scott Morgan, SVP of finance and administration for LSCU & Affiliates, tendered his resignation. Scott has worked for Florida Credit Union League and now LSCU for a combined 17 years and has been an invaluable resource during my tenure.

When I started back in August 2009, I quickly realized that Scott was much more than just the finance guy for the Florida League. Scott knew a little about a lot. If there was ever a jack of all trades, it is Scott Morgan. Not only could he tell you about the income statements for the League, service corporation, foundations, and PACs, but he also knew our buildings inside and out, knew our IT servers and infrastructure, as well as having relationships with credit unions across Florida. Plus, he managed the financials (and much more) for Florida Credit Union Shared Services (FCUSS). He really had the pulse of everything we did and was a wealth of institutional knowledge at a time when I needed that most.

During the consolidation process he helped me identify areas where we could streamline and cut costs, without impacting service to our credit unions. Over time, these streamlined processes have helped us greatly improve our service to credit unions while cutting unnecessary costs. When I started, he was the one person internally I could bounce ideas off of and confide in. We did not always agree on everything, but there was mutual respect, and we could always go play a round of golf to smooth over any rough edges. We have shared many battles over the last four years.

His resignation was not easy on him. He has a tremendous passion for credit unions. He will be the first to tell you that he loves the people he works with both within our organization, as well as credit unions. However, his new position is hard to pass up. He currently commutes an hour plus every day from Thomasville, GA to Tallahassee. This new position is based in Thomasville and comes with many benefits and a path to a possible CEO position. This company is getting a person with a strong work ethic that is willing to do whatever it takes to get the job done. Our loss is definitely their gain.

I am always saddened to see valuable employees move on. But, I am comforted by the fact that he left for a position that is closer to home. It also offers him an opportunity to lead an organization and provides the type of professional and personal rewards this one does because he has earned it. Replacing Scott will not be easy.  However, we have built a great team under and around Scott, and I feel confident in our ability to continue to execute our accounting, HR, IT, and facilities functions effectively. Additionally, what the organization (and I) needed from Scott’s position four years ago is different than what we need today and into the future. Therefore, I plan on taking my time to review our organizational needs and senior management structure before making a final decision on how to proceed.  If you know Scott, drop him a line and congratulate him. His last day with LSCU & Affiliates is Oct. 10.

Where’s Patrick: I have a split week between Amelia Island, Tampa, and Tallahassee. I’m giving a presentation to the Legacy Community FCU board on Monday at their planning retreat. Monday night and Tuesday I’ll be in Tampa for CUNA Mutual Group’s Symposium. Wednesday and Thursday I will be out of state on personal business. On Friday I’m back in Tallahassee for our quarterly all-staff meeting and CUVM telephonic board meeting. You can see my full schedule for the next two weeks by clicking on “Where’s Patrick?

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Rep. Brooks signs on to Exam Fairness

Two weeks ago the League held its Hike the Hill in Washington, D.C. While tax reform was a major point of emphasis, other topics were discussed including exam fairness. On Friday, Rep. Mo Brooks (R-AL) signed on as a co-sponsor of HR 1553, the Financial Institution Examination Fairness and Reform Act.

Rep. Brooks is one of 121 co-sponsors of the legislation that would among other things, allow for a final examination report to the financial institution within 60 days and set a deadline for the exit interview and examination standards. Alabama and Florida have seven co-sponsors including Reps. Dennis Ross (R-FL), Bill Posey (R-FL), Patrick Murphy (D-FL), Rich Nugent (R-FL), Spencer Bachus (R-AL), and Thomas Rooney (R-FL).

The bill is currently in committee.  

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Florida unemployment rate drops

Florida Gov. Rick Scott announced Friday that the state’s unemployment rate has dropped to 7.0 percent, down from 7.1 percent in May, June, and July and down 4.1 percentage points since December 2010. Florida’s unemployment rate has remained below the national average for six consecutive months. More than 365,000 private sector jobs have been added in that same time frame. Along with the positive job growth, the governor announced that home sales remain robust as the backlog of existing homes on the market is down 23 percent from August 2012 and that median home prices were up nearly 19 percent. Click here to read more.

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Local finalist - CUES Next Top Credit Union Exec

Zac King, AVP, card payment systems at Redstone FCU is one of the five finalists in CUES Next Top Credit Union Exec. The five finalists will present at the CUES CEO/Executive Team Network on Nov. 4 in San Diego.

In addition to two coaching sessions provided by DDJ Myers, the five finalists each receive registration, accommodation, and airfare to CUES' CEO/Executive Team Network in San Diego, Nov. 3–6. There, the five finalists will face off for the grand prize, a CUES educational package valued at $20,000, and the honor of being named 2013 CUES Next Top Credit Union Exec.  

Congratulate Zac on the LSCU & Affiliates Facebook page!

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Getting graphic

More consumers digest their information in small bites. Within the past year, Infographics have become popular methods to convey large pieces of data. has a great infographic that illustrates responsive email design. This is valuable information as responsive email design has been growing steadily in popularity, and it is no surprise as to why: 47 percent of email opens are on a mobile device, and some brands see upwards of 70 percent of their emails opened on mobile.

Learn how your credit union can turn to responsive design techniques to create better experiences for its subscribers, and in many cases, increase its click and engagement rates. The infographic is perfect to share with your marketers and front line staff. It can also make a nice social media post. 

Click here to view the entire "The How-To Guide to Responsive Email Design." 

Throughout the month, eSignal Daily will feature "Getting Graphic" to alert you to those fun infographics that will impact your credit union.

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In This Issue
Monday's Edition
President's point
Rep. Brooks signs on to Exam Fairness
Florida unemployment rate drops
Local finalist - CUES Next Top Credit Union Exec
Getting graphic
LSCU & Affiliates Media

Leadership Development Conference
What is a leader? Credit union officials talk about what they see in a leader. The LSCU & Affiliates Leadership Development Conference will equip credit unions with the skills to lead. 


Audio Podcast
Alabama Telco CU VP of Marketing Stanton Davis talks to the LSCU about how his credit union has been implementing the Don't Tax My Credit Union program.

Upcoming League Events
Sept. 24  Facebook Strategies for CUs
Sept. 25  Conducting the 2013 ACH Audit
Oct. 1  Advanced Bankruptcy Issues
Oct. 2  Successful Business Development
Oct. 8 Collections and Bankruptcy School - Orlando
Oct. 9 Strategic Plan Years
Oct.9 Collections and Bankruptcy School - Orlando
Oct. 9 What to Keep/What to Destroy/What Holds Up in Court
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