September 25, 2013
Wednesday Edition
Don't Tax My Credit Union - National Online Rally Oct. 2

CUNA is organizing a national virtual rally for "Don't Tax My Credit Union" on Oct. 2. Credit union members and advocates from across the country are encouraged to light up social media in support of the "Don't Tax My Credit Union" campaign via Twitter and Facebook.

Additionally, there will be an accompanying physical rally at Credit Union House in Washington, D.C. between 2 and 3 p.m. (EST). The rally will be streaming live at the Don't Tax My Credit Union website and on The Hill newspaper website.

Participants are encouraged to use the various Take Action tools at the Don't Tax My Credit Union website to show their support via tweets, pictures, vine videos, and emails to their members of Congress, all with the #DontTaxMyCU hashtag. The physical rally at Credit Union House will feature several speakers, including Steve Pociask of the American Consumer Institute.

The event will be moderated by Paul Berry, an award-winning journalist and radio and television personality in the Washington D.C. area--and long-time Govermental Affairs Conference MC--and also will feature remarks by Bill Cheney, Paul Gentile, Bill Hampel, John Magill, and Ryan Donovan of CUNA. Other participates, speakers, and interviews from all over the country will join in remotely using video conferencing.

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Alabama update

Crunch Time for AL-01 Candidates
With less than a week until the primary election in the First Congressional District, Republican candidates have been very busy collecting those all-important last minute votes. Several forums and debates have been held in the district and they have given the constituency an opportunity to see what each candidate believes. For the most part the candidates differ on very little and are doing whatever they can to increase name identification for the election. With nine Republicans in the primary, there is certain to be a run-off and the goal right now will be to be one of two standing after Tuesday.

Like most, the LSCU has not endorsed a candidate in the election, but look for more information on the race once the primary is complete.

Special Election Called for HD 53
With the untimely death of State Representative Demetrius Newton (D-Birmingham), Gov. Bentley has called a special election to fill the district 53 seat. The district covers portions of Jefferson County and will be a strong Democratic seat. The deadline for filing is Oct.10, 2013 and the primary elections will be held on Dec. 3, 2013. If a runoff is necessary, it will take place on Jan. 28, 2014 and the general election will be March 25, 2014. If no runoff is necessary, the general will take place on Jan. 28, 2014.

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Get your Ed(ucation) on

The LSCU & Affiliates Collections & Bankruptcy School will be held at CFE FCU in Lake Mary, FL, Oct. 8-9. In this two-day program, attorney Frank Drake will provide attendees with the knowledge and skills to understand the most common causes of delinquency, learn effective negotiation strategies, and identify the warning signs of potential bankruptcy.

Day 1: Collections School
Tuesday, Oct. 8, 2013
9am – 4:30pm EST

  • Participants will explore the ins and outs of secured lending, as well as receive a thorough analysis of UCC Article 9, share-lien law, and military-member legal restrictions.

Day 2: Bankruptcy School
Wednesday, Oct. 9, 2013
9am – 4:30pm EST

  • Questions regarding "whether, how, when, and why" will be addressed, as well as an in-depth discussion of claims, motions, objections, reaffirmations, redemptions, and bankruptcy fraud.

Who Should Attend: Presidents/CEOs/managers, collection officers, loan officers, credit committee members/volunteers

Registration Fee: $199 per day/person | $349 both days/person

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AL and FL Don't Tax My Credit Union contacts rising

CUNA and the League monitor the number of contacts being made by Alabama and Florida credit unions during the Don't Tax My Credit Union initiative. Through a variety of things including what credit unions are pushing out to their staff and members and the Don't Tax postcards, the number of contacts being made is jumping. 

Through the end of last week, Alabama and Florida combined for more than 60,000 contacts total during the Don't Tax My Credit Union initiative. The tracking is also looking at Twitter and both states combined for 1,300 direct Twitter messages. One column that will see a huge jump is the "other" column. That is where the League's postcard campaign will show up. Right now it is at about 11,000. There are still 100,000 more postcards to be delivered. 

Keep pushing out the message it is being heard. Continue to email, call, tweet, and push the postcards. Congress is getting the message. There is no time to relax. If you have questions about the initiative, contact LSCU SVP of Association Services Jared Ross at 866.231.0545 ext. 1012.

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Symposium focuses on members

The CUNA Mutual Group Symposium,"The Battle for the American Consumer," featured a number of great speakers that were focused on helping credit unions become more member centric. Symposium host CUNA Mutual Group SVP of Strategy and Business Development John Lass, gave credit unions seven steps to follow that will point them back to the member.

Don Peppers, a customer centric expert, talked about ways that credit unions can strengthen the trust and loyalty members have in them and compared credit unions’ sense of community to that of the relationship financial services giant USAA has with its customers.

“Credit unions have some unique competitive advantages. Beyond your loyalty and trust, you have a community of common interests among your members. And, your unifying 'cause' of financial security is another competitive interest credit unions have,” said Peppers.

The LSCU & Affiliates had a number of staff in attendance including President/CEO Patrick La Pine. He said the symposium hit at the perfect time with credit unions seeing increased competition from outside sources.

“It’s a great opportunity for us to review how we’re serving our members and responding to their needs. Long term, discussions like this help credit unions better understand how to become more customer centric institutions,” said La Pine.

Also on the agenda was  Michelle Eten, vice president of digital marketing at REI, one of the largest retail consumer cooperatives in the world, and CUNA Mutual Group Customer Operations Unit's Dorothy Leaderer and Jennifer Norr presented on measuring the customer experience and using data to become more member centric.

Visit the CU Journal's website for more coverage.

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In This Issue
Wednesday Edition
Don't Tax My Credit Union - National Online Rally Oct. 2
Alabama update
Get your Ed(ucation) on
AL and FL Don't Tax My Credit Union contacts rising
Symposium focuses on members
LSCU & Affiliates Media

Leadership Development Conference
What is a leader? Credit union officials talk about what they see in a leader. The LSCU & Affiliates Leadership Development Conference will equip credit unions with the skills to lead. 


Audio Podcast
Alabama Telco CU VP of Marketing Stanton Davis talks to the LSCU about how his credit union has been implementing the Don't Tax My Credit Union program.

Upcoming League Events
Oct. 1  Advanced Bankruptcy Issues
Oct. 2  Successful Business Development
Oct. 8 Collections and Bankruptcy School - Orlando
Oct. 9 Strategic Plan Years
Oct.9 Collections and Bankruptcy School - Orlando
Oct. 9 What to Keep/What to Destroy/What Holds Up in Court
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