September 30, 2013
Monday Edition
Breaking News - Rep. Bachus to retire

Early Monday morning, Rep. Spencer Bachus (R-AL) announced that he would not seek another term in 2014. Rep. Bachus has represented Alabama for 11 terms and rose to prominence in the House. Most recently he was the chairman of the House Financial Services Committee and this year he was chairman emeritus for the same committee.

Here's a statement that he released this morning:  

“It has been the greatest privilege imaginable to serve as the representative of the people of Alabama in the United States House of Representatives. It is an honor that I never dreamed could have been possible for me and the words ‘thank you’ are far from adequate. But as Ecclesiastes 3 says, 'to everything there is a season' and I feel in my heart that now is the time for me to announce this decision and allow others to have the opportunity to serve.

This was a family decision, because my wife Linda, our five children, and our seven grandchildren have always been my biggest source of support, strength, and joy. Since I will continue to be the representative for the sixth district until the end of my term, I do not consider today a ‘goodbye.’ There is much important work that remains to be done and what I would like to see above anything else before I leave is a spending reduction plan that will put the federal government on a sensible and sustainable financial path going forward."

Rep. Bachus, the senior member of the Alabama delegation, will serve out his term until December, 2014. 

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President's point

Last week was another example of the great opportunities our credit unions have right in our own backyard. Two conferences were held within a day of each other and both provided great insights into better serving credit union members. I know all of us focus on our members, but both of these conferences provided great illustrations of how today’s credit union can gain a competitive edge. My staff and I came away from both conferences impressed with the information provided.  

On Tuesday in Tampa, CUNA Mutual Group held a one-day symposium entitled: “Battle for the American Consumer: A Symposium on Member Centricity." About 120 credit union officials were in attendance and the day provided great tangible ways to focus even more on your members evolving needs. John Lass, SVP of strategy and business development at CUNA Mutual Group, hosted the event. He gave seven great examples of being member centric, but what stood out to me was enlivening the democratic control of the credit union and anticipating members’ needs. Are you actively looking at your membership and thinking about what they need – next?

Credit unions seemed to really like what customer centricity expert Don Peppers had to say about credit unions and their uniqueness. He emphasized rallying your membership base by their common interests. This will certainly resonate within the membership and enhance your members’ sense of community with credit unions. Other things that were said included making sure your website is optimized for mobile. This means that it has the ability to expand and retract for certain devices. The LSCU & Affiliates staff and I that attended the symposium came away with many great ideas for our organization. It gave me food for thought for our board retreat this week in Orlando.

Also last week, the NCUA Office of Small Credit Union Initiatives held a CEO boot camp in Birmingham. About 100 credit union officials from six states attended. There were many member centric ideas presented. A lending roundtable not only looked at innovative products, but how credit unions should be flexible in their thinking. Rocket City FCU CEO Marquetta Cantrell said her credit union has begun making storm shelter loans because members want them following the tornadoes in 2011. This is a great example of meeting your members’ needs. How many of you are looking at big data? One presenter talked about the wealth of knowledge inside this data and how it shows your members trends. Within those trends are nuggets on how to enhance your relationship with them.

These were two great learning events last week brought to you by the LSCU & Affiliates in conjunction with system partners for free. Thanks to CUNA Mutual Group and the NCUA for agreeing to host these events in Alabama and Florida. I hope many of you took advantage. 

Where’s Patrick: The bulk of this week will be in Orlando at the LSCU & Affiliates board planning retreat and meetings. On Monday, as I make my way to Orlando, I’m meeting with credit union CEOs in the North Central Chapter over lunch. To see my complete schedule for the next two weeks, click here.

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New NCUA Region III director will attend LDC

The NCUA announced last week that Myra Toeppe will replace Region III Director Herb Yolles when he retires at the end of this year. Credit unions in Alabama and Florida will have the opportunity to meet her before she assumes the directorship.

The League has secured Toeppe to attend the Leadership Development Conference (LDC) Nov. 5-8 in Point Clear, AL. This is the perfect time to meet Toeppe and begin building a relationship with her.

Toeppe is the NCUA's current acting director of supervision in the Office of Examination and Insurance. She joined the NCUA in 2011 as associate regional director for Operations in Region III. She has also served at the Office of Thrift Supervision and the Federal Home Loan Bank of Atlanta during her 25-year government career.

New NCUA board member Rick Metsger noted he and Toeppe "have both taken new positions at NCUA during a time of opportunity and challenge for the industry. "I'm confident that Myra will bring new ideas, a fresh set of eyes and a balanced approach to address the problems facing federally insured credit unions in Region III," he said.

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Postcards delivered to Senate offices

LSCU & Affiliates SVP of Association Services Jared Ross unloads some of the 22,000 postcards to the one of the Florida Senate district offices.

The League is dropping off the postcards in district offices due to restrictions on sending bulk mail to offices in Washington, D.C.

The staff for Sens. Bill Nelson (D-FL) and Marco Rubio (R-FL) were impressed with the amount of postcards that were dropped off.

The League has now delivered more than 40,000 postcards. There are still nearly 100,000 yet to be delivered. Continue to have your staff and membership fill out the postcards.  

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Free webinar: GM leads for auto lending

Free webinar: How to Use Instant GM Discount Leads for Auto Lending
This Thursday, Oct. 3, 2013, 3:00 p.m.

When members use the Credit Union Member Discount from GM program to purchase a new vehicle, premium enrolled credit unions will receive an instant loan lead through email. This email will provide great information about your member's intention to purchase a vehicle, and you can then reach out to the member and provide assistance with any lending needs.

To learn more, register today for this free webinar.

For more information about the GM program and Invest in America, contact your Business Development Consultant.

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Getting graphic

More consumers digest their information in small bites. Within the past year, Infographics have become popular methods to convey large pieces of data.

Cold and flu season is just around the corner. As they say, the best defense is a good offense - so as you get your flu shot, take your vitamins, and drink your orange juice you should also consider giving your keyboard a thorough cleaning. has a great infographic that illustrates how dirty your keyboard actually is, as well as instructions on how to properly clean your keyboard (information that will prove useful when you learn fun facts such as the everyday computer keyboard is on average five times dirtier than a TOILET SEAT).

This is valuable information as cold and flu costs U.S. businesses between $20 and $25 billion - a few handy tips (including a good WIPE down) could be very good business for your credit union.

Click here to view the entire "How Dirty Is your Computer" infographic.

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In This Issue
Monday Edition
Breaking News - Rep. Bachus to retire
President's point
New NCUA Region III director will attend LDC
Postcards delivered to Senate offices
Free webinar: GM leads for auto lending
Getting graphic
LSCU & Affiliates Media

NCUA Economic Report for September

Each month the NCUA provides an economic report for credit unions. John Worth, NCUA Chief Economist looks at economic trends and resources available to credit unions. 


Audio Podcast
Alabama Telco CU VP of Marketing Stanton Davis talks to the LSCU about how his credit union has been implementing the Don't Tax My Credit Union program.

Upcoming League Events
Oct. 1  Advanced Bankruptcy Issues
Oct. 2  Successful Business Development
Oct. 8 Collections and Bankruptcy School - Orlando
Oct. 9 Strategic Plan Years
Oct.9 Collections and Bankruptcy School - Orlando
Oct. 9 What to Keep/What to Destroy/What Holds Up in Court
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