October 28, 2013
Monday Edition
President's point

This past week CUNA President/CEO Bill Cheney and I crisscrossed Alabama and the Florida panhandle to talk with credit union CEOs, staff, directors, and lawmakers. We spoke with 37 CEOs, representatives from 43 credit unions, and nearly 200 people through individual visits and seven chapter meetings. After literally 1,350 miles in the car, here are some of the highlights.

Bill and I thought there was good turnout at each location, but more importantly, we had great conversations. Each chapter meeting was similar; Bill presented an overview of the movement from a national perspective. He talked about how CUNA was attacking certain issues and what they were doing on a daily basis. The credit union tax exemption is the top priority for CUNA and the League. We both continue to advocate for this during the uncertain tax times. Bill talked about meeting with the U.S. Treasury to educate them on the credit union tax status.

As you would imagine, many questions were asked about the NCUA and the CFPB. CUNA is working with the CFPB on its new mortgage rules. Bill has many conversations with CFPB Director Richard Cordray. CUNA is also very involved with the NCUA and watches them closely. Bill said the national examination survey will open again. I strongly urge you to give your feedback on the survey. It doesn’t have to be negative, but the feedback does help the NCUA and the examination process.

Also, at our Birmingham meeting we had two state lawmakers attend. Rep. Paul DeMarco (R-Birmingham) and Sen. Slade Blackwell (R-Birmingham) got a chance to talk with Bill and me. This was invaluable time. They gained a greater understanding of the national credit union perspective and also got a chance to speak with their local credit unions. I highly recommend the chapters inviting lawmakers to more of their meetings, not just legislative nights.

This is the third straight year we’ve had Bill tour our two states. I personally want to thank all those that attended our various meetings. We will have Bill back again soon. If you couldn’t attend, make plans to next time. This is such a good time to provide feedback on national issues and concerns you might have with CUNA. An open dialogue makes us all stronger.

Where’s Patrick: I’m spending this week in Tallahassee. We’re working on our 2014 budgets and strategic plans. To see my schedule for the next two weeks, click here.

Visit the LSCU YouTube page for the President's Quarterly Video.

 

(l to r) Stu Ramsey, CEO, Pen Air FCU, Patrick La Pine and CUNA CEO Bill Cheney at the meeting in Pensacola.

Visit the LSCU Facebook page for pictures from the meetings.

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Two Florida reps add name to exam fairness

Even though the press is focused squarely on the budget, furloughs, and the debt ceiling, there are other issues being discussed in Washington. The League and CUNA continue to not only advocate for the credit union tax exemption, but also push exam fairness, supplemental capital, and member business lending.

In October, eight new co-sponsors added their name to H.R. 1553, the Financial Institutions Examination Fairness and Reform Act. Reps. Ander Crenshaw (R-FL) and Trey Radel (R-FL) are the newest Alabama and Florida lawmakers to support this legislation. They join seven of their colleagues from Alabama and Florida.

Currently the legislation is in committee. 

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LDC at the Grand Hotel Marriott Resort - learn, lead, & recharge

Continue to search for ways to better develop your LEAD at the 2013 Leadership Development Conference (LDC), Nov. 5-8, in Point Clear, AL. The League will provide new and fresh ways to invest in your education and embrace the LEAD mission: to guide our credit unions toward greater accomplishments; to provide education to positively affect your operations; to realize your goals by expanding your expertise; and to help build your industry relationship to cultivate higher development.

What better location to provide this than offering you this experience at the stunning AAA Four Diamond resort in Point Clear, the exquisite Grand Hotel Marriott Resort, Golf Club & Spa, nestled on 550 lush acres, overlooking scenic Mobile Bay. This historic hotel is a member of Historic Hotels of America and is part of the Robert Trent Jones Golf Trail as well. Enrich your knowledge and leadership skills, as well as enjoy astonishing sunsets, sidewalk strolls, the sea breeze at Julep Point, and a property full of history as you attend the fall Leadership Development Conference.

For more information on the different education sessions, hotel reservations, and registration, visit the LDC website.

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Welcome to the League

Please join the League in welcoming Birmingham Police Credit Union to the LSCU & Affiliates. Birmingham Police CU re-affiliated last week after 30 years of non-affiliation. The credit union chose to affiliate after seeing the positive impact of LSCU membership on City of Birmingham General Employees CU (located in their same building).

The League's affiliation rate in Alabama is now 83 percent and the overall affiliation rate is 84 percent.

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Getting graphic

Facebook went public, quickly became one of the largest social platforms on the planet and is directed towards an estimated 1.27 billion users in October 2013. So it is vital for businesses to have a well-managed presence on Facebook to gain attention of their target audience. Along with building an audience, the way you communicate and engage can also play an important role in the success of social media efforts, and this is often overlooked. So how do you craft your Facebook posts that drive massive numbers of likes, increase in reach, and comments? Visual.ly in collaboration with socialclinch.com has compiled and created an infographic featuring the 10 best ways to boost your Facebook page engagement.

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In This Issue
Monday Edition
President's point
Two Florida reps add name to exam fairness
LDC at the Grand Hotel Marriott Resort - learn, lead, & recharge
Welcome to the League
Getting graphic
LSCU & Affiliates Media


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Upcoming League Events
Oct. 29 Risk Factors in Loan Portfolios
Oct. 30 Checklists and Reporting
Nov. 5-8 Leadership Development Conference
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