December 2, 2013
Monday Edition
President's point

I hope all of you had a safe and Happy Thanksgiving. As we head into December, I’ll be hitting the road for my last two chapter meetings for the year. This week I will spend time in Tampa and Sarasota talking with CEOs and credit union leaders during separate meetings. Every year I set out with the goal of meeting with every chapter at least once in Alabama and Florida. That is 19 separate meetings throughout the year. These meetings are very important to me as I look for feedback on how the League can better serve our member credit unions.

As a trade association, I understand that your needs are most important to us. In the next week or so you will be receiving our LSCU affiliation packet. Inside is a brochure which talks about some of our accomplishments for the last year. It’s titled “Unite for Good: The League and You.” Most of what is in the brochure talks about what we’ve been able to achieve working with you. LSCU & Affiliates staff work hard to listen, respond, and include you whenever possible. The goal of our affiliation brochure is not to promote what we’ve done, but to show you the great things we can and do accomplish when working together.

This brings me back to my meetings this week in Tampa and Sarasota. I strongly urge the CEOs in both chapters to join me in those meetings. This gives us a chance to openly talk about credit union issues of importance and for me to get your feedback. It’s the perfect forum for us to discuss the issues that mean the most to you and how the League can assist. Some of the accomplishments in the affiliation brochure come directly from my meetings with credit union officials. We pride ourselves at the LSCU & Affiliates on our ability to pivot based on changing condition on the ground in Washington and our state capitols, as well as based on the priorities conveyed by our credit union community.

Next year my hope is that you will put my chapter visits on your calendar. I want an open dialogue so we can continue to move our priorities forward with your input. We send a lot of emails these days, but nothing quite beats an in-person conversation. Plus, I bring every one of your concerns back to my team and we give each one an honest look. All of our chapter events are on our website. Just visit the Chapter Events Calendar under the Cooperative Initiatives tab.

Where’s Patrick: I’ll work the first part of this week in the Tallahassee office and then be traveling down to Tampa and Sarasota. To see my complete schedule for the next two weeks, click here.

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NCUF non-prime auto lending program to be tested

The National Credit Union Foundation (NCUF) announced that the Filene Research Institute will test its non-prime auto lending program in Filene’s new accessible financial services incubator. Funded by a $700,000 grant from the Ford Foundation, the incubator will test, package, and scale innovative, viable financial products that benefit low-and-moderate-income U.S. consumers.

The non-prime auto lending program by NCUF helps consumers gain access to reliable transportation which allows for increased access to jobs, housing, schools, and activities. Many credit-challenged consumers lack reliable transportation and this program helps lenders fairly price and manage non-prime auto loans, incorporating the LIFT idea introduced by Filene i3.

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CYBER MONDAY: Shop Amazon and support the Southeastern Credit Union Foundation

Cyber Monday is another great shopping opportunity to support the Southeastern Credit Union Foundation (SECUF) through Amazon.com. Amazon.com has set up an "AmazonSmile" program specifically for the foundation where it will direct .5 percent of purchases-- made through this link --back to the foundation.

Simply click on the link, sign in, and start shopping! The holiday season provides the perfect time to utilize this program since Amazon.com has a vast selection of gifts and is offering great savings during Cyber Monday. Be sure to take this opportunity to support the foundation.

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Getting graphic

Communicating through social media is a necessity for any business, including your credit union. There are many positive elements of social media though there is one common draw back - complaints. With social media, it's now easier for consumers/members to make complaints. Unlikely an isolated, one-time incident in your credit union, this complaint can have a much larger audience and instead of lasting 15 minutes, these complaints can last forever. Additionally, when a customer is hidden behind the safety of a screen, the complaint can be much more direct.

No matter how hard you try to please everyone, it just will not happen. There is, however, a simple way to identify the type of complainer you have, and an easy, clear way to deal with them. This week's infographic will give you an outline for the five types of social media complainers and how to appease them.

Click here to view “How to Deal with Social Media Complainers.”

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In This Issue
Monday Edition
President's point
NCUF non-prime auto lending program to be tested
CYBER MONDAY: Shop Amazon and support the Southeastern Credit Union Foundation
Getting graphic
LSCU & Affiliates Media


2013 Leadership Development Conference Wrap Up
Check out a wrap-up video from the Leadership Development Conference, Nov. 5-8. The video features some of the speakers and attendees. Make plans to attend next year. 

2014 CUNA GAC
CUNA President/CEO Bill Cheney promotes CUNA's 2014 Governmental Affairs Conference.

Upcoming League Events
Dec. 3 Debt Series in Collection Process
Dec. 4 Fresh Look at Robbery Preparedness
Dec. 5 Cracking Code/Risk Based Exams
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