February 20, 2014
Thursday Edition
Small CU crushes BofA at breach notification, says reporter

The member happened to be a reporter for a financial trade publication and a customer of Bank of America. What he encountered from the credit union was a personal and "ultimately more comforting" message than what he received from the bank.

In a first-person account Tuesday, American Banker reporter Andy Peters detailed what made the interaction with Atlanta-based BOND Community FCU so special. Ruth Artis, CEO of the $40 million-asset credit union, called him directly. She informed him that his debit card had been compromised in the Target data breach, and a replacement card would arrive in a couple of weeks.

Compare that to the automated voice mail left behind by Bank of America's card services subsidiary, after which Peters tried to follow up with the customer service line. The agent would only share that the card had been affected by fraud at an "undisclosed retailer" and did not give a time frame of when the fraud occurred. 

The large bank lost an opportunity to gain a consumer's confidence, according to Shirley Inscoe, a senior analyst at Aite Group.

Poor communication about fraud hurts a financial institution's business, she said, adding that consumers will put replacement cards in the back of their wallets or even stop using them completely

The full story can be found at CUNA News Now

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CUNA earns Innovation Award for "#DontTaxTuesday" campaigns

CUNA was honored with the Social Media Innovation Award for the association’s “#DontTaxTuesday” Twitter and Facebook campaigns. 

Since the “Don’t Tax My Credit Union” campaign began in May 2013, more than 1.3 million direct messages have poured in to Congress. (The effort became bilingual effort when the campaign added a Spanish-language component last summer.)

“We could not be happier with the success of our social media advocacy,” said Richard Gose, senior vice president of political affairs at CUNA. “We owe much of our success to the dedication and willing engagement of our credit union members and advocates. Credit union members value their credit unions so much that they actually want to reach out to lawmakers to assist in protecting that value.” 

Click here for more information.

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Raise funds for financial ed efforts

The National Credit Union Foundation is inviting credit union organizations to hold a “Financial Fitness Day” fundraiser on April 2 to kick off National Financial Literacy Month. This initiative will raise funds for NCUF and the Southeastern Credit Union Foundation in support of their financial education initiatives.

To participate, credit union organizations can hold one (or more) of the following fundraisers on April 2:

  • Jeans or Casual Day for staff
  • Bake Sale for staff and/or members
  • Deduct or Donate a Buck - Ask staff and/or members to consider a voluntary contribution of $1 or more either in cash as they complete their transaction and/or deducting from their checking or saving account as often as they choose.

Visit the website for campaign resources such as additional fundraising ideas, sample newsletter articles, sign-up sheets, stickers, flyer, statement stuffer, wall pin-up templates, sample tweets, web buttons, and more.

Donations made as part of the initiative will be split 50/50 between NCUF and the Southeastern Credit Union Foundation. Donations can be made here.

For more information contact Southeastern Credit Union Foundation Director, Leonard Parkhurst

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CUNA GAC Attendee Webinar posted

For those credit unions attending the CUNA GAC next week in Washington, D.C., the LSCU & Affiliates held a webinar to brief attendees on the issues and highlight the agenda. For those unable to attend, the webinar was posted to the League's Video Room

If you have any last minute questions about the CUNA GAC, contact LSCU SVP, Association Services Jared Ross at 866.231.0545 ext. 1012. 

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In This Issue
Thursday Edition
Small CU crushes BofA at breach notification, says reporter
CUNA earns Innovation Award for "#DontTaxTuesday" campaigns
Raise funds for financial ed efforts
CUNA GAC Attendee Webinar posted
LSCU & Affiliates Media


Alabama Credit Union Association State GAC video
Check out the video from the Alabama Credit Union Association State GAC. The video features lawmakers, speakers and credit unions talking about the conference and the importance of grassroots advocacy.

Wednesday's GAC Attendee Webinar now available on YouTube

Upcoming Event Deadlines
Extended to Feb. 28 Last day to receive the group hotel rate for the FCUA State GAC - Tallahassee, FL
Upcoming League Events
TODAY SAS CU Conference, Birmingham, AL
TODAY Required IT Risk Assessment Program
Feb. 25  ALLL Troubled Debt-Asset Restructuring
Feb. 26 Tax Return Is Telling Me? Schedule E & F
Feb. 27 Security & Robbery Training, AL  *New date due to winter weather conditions.
Feb. 27 Essential HR Record Keeping from Hiring to Firing
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