May 15, 2014
Thursday Edition
Cooperative Image Campaign to debut May 26

Consumers across Alabama and Florida will once again see the cooperative credit union message, "credit unions, we're giving banking a better name," and be pushed to the www.betternameforbanking website. The LSCU & Affiliates Cooperative Image Campaign will kick off May 26 and run for eight to ten weeks in the 14 media markets in both states. The channels for the campaign will be among the most diverse ever done through a state cooperative campaign. 

The traditional TV and radio ads will run, along with some markets utilizing billboards. Many markets will see traffic sponsorships on TV and radio. The biggest change will come with the online media buy. It's much richer and runs the length of the campaign. Consumers will see the credit union message in spaces they have not traditionally been before. Besides the traditional online behavioral targeting and YouTube, the online buy will also utilize Pandora, search engine marketing, Facebook, mobile targeting, domain email marketing, Twitter, and video pre-rolls. All of the content can be shared by credit unions that participate in the campaign.

The campaign also has the most credit unions participating with 115 with the media buy being over $1 million for the third time. Once the media buys are finalized, they will be posted on the LSCU Cooperative Image Campaign webpage. If you have any questions or your credit union would like to participate, contact LSCU VP of Communications Mike Bridges at 866.231.0545 ext. 1022 or Director of Communications Amy Jowers at ext. 1020.

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NCUA board member assures RBC plan changes

NCUA board member Michael Fryzel, responding to a letter from CUNA, said that he is confident that significant changes will be made to the agency's current risk-based capital proposal for credit unions before it is finalized; reflecting a message that the agency chair and other board members have also stated.

However, Fryzel parted ways with his fellow regulators in his letter to CUNA when he said that if the question of extending the comment deadline on the proposal--as CUNA has recommended--came before the board for a vote, he would vote for an extension. That opinion, however, puts him in a two-to-one minority as the others on the three-person board have told CUNA that they believe the current May 28 deadline is sufficient for comment gathering.

He wrote, "I am confident that, when the NCUA finalizes the risk-based capital rule, it will include significant changes from what has been proposed, and will incorporate the suggestions of your trade associations and credit unions across the country.

"I am a firm believer in taking the time to get a rule right. During the corporate crisis, quick decisions were necessary. We did not have the luxury of time. Fortunately, we are not in a crisis mode and should take this opportunity to proceed with all appropriate care and precision. The NCUA board can afford to take the time to get it right. "

Click here for the full CUNA News Now story.

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League Annual Meeting and Delegate Registration Form

The official notice of the Annual Membership Meeting of the League of Southeastern Credit Unions was recently sent out both electronically and via regular mail.

The Annual Membership Meeting will be June 12 at 3 p.m. (EDT) as part of the Southeast Credit Union Conference and Expo at the at the JW Marriott Orlando Grande Lakes Resort in Orlando.

Each primary member credit union is entitled to cast one vote at the Annual Membership Meeting, but only registered delegates may vote. Be sure to complete the Delegate Registration Form and return it via mail to:

Convention 2014, c/o Kate Brady
League of Southeastern Credit Unions
3692 Coolidge Court
Tallahassee, FL 32311

The Delegate Registration Form can also be sent via fax to 850.558.1061; or via email to Kate Brady by June 5.

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Save the date for this year's Hike the Hill

Join the League for this year's Hike the Hill Sept. 16-17 in Washington, D.C. Registration is free, just reserve your spot here

Take advantage of the League's hotel block at The Captial Hilton. Rates are $265 per night. To book your room call 800-HILTONS and use the code "LSCU." Be sure to book your room before the Aug. 16 hotel cutoff date.

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LEVERAGE partner Invest In America releases May newsletter

LEVERAGE strives to bring you partners that help your bottom line and offer additional benefits to your members. Through the partnership that LEVERAGE has with CU Solutions Group, Invest in America offers many member discounts and services.

Click here to view May's Invest in America Newsletter, and feel free to share the newsletter with your entire team.

May's issue includes the following:

  • AAA announces end of credit union partnership
  • Successful tax season with the TurboTax Credit Union Member Discount
  • Make the most of online loan leads with GM
  • Credit union members save with Sprint
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In This Issue
Thursday Edition
Cooperative Image Campaign to debut May 26
NCUA board member assures RBC plan changes
League Annual Meeting and Delegate Registration Form
Save the date for this year's Hike the Hill
LEVERAGE partner Invest In America releases May newsletter
LSCU & Affiliates Media

Risk-Based Capital Presentation
The League is holding risk-based capital meetings across both states ahead of the May 28 NCUA comment due date. This presentation is perfect to show to staff and boards.



Florida Financial Literacy Bill
In 2014, the Florida Legislature considered HB 367 and SB 212 which would require a half credit of financial literacy to graduate. Bill sponsors Sen. Dorothy Hukill and Rep. Heather Fitzenhagen talk about its need and how credit unions can help.

Upcoming Event Deadlines
May 19 Last Day to Register - LSCU Disaster Recovery Conference - Mobile, AL
May 19 Last Day to Register -  LSCU OFAC/BSA Basic & Advanced School - Birmingham, AL
May 21 Last Day to Register - LSCU Disaster Recovery Conference - Jacksonville, FL
June 18 Last Day for Early Bird Rate – LSCU BSA Essentials & Advanced Workshops – Mobile, AL
June 18 Last Day for Early Bird Rate – LSCU BSA Essentials & Advanced Workshops – Huntsville, AL
July 1 Last Day for Early Bird Rate – Southeast Supervisory Committee Conference – Point Clear, AL
July 15 Last Day to Register - LSCU BSA Essentials & Advanced Workshops - Mobile, AL
July 15 Last Day to Register - LSCU BSA Essentials & Advanced Workshops - Huntsville, AL
Upcoming League Events
TODAY - How to Avoid Lender Liability Claims
May 20 - Disaster Recovery Conference, Mobile AL
May 20 - OFAC & BSA Basic & Advanced School, Birmingham, AL
May 20 - New ACH Security Requirements
May 21 - OFAC & BSA Basic & Advanced School, Birmingham, AL
May 21 - Increasing Regulatory Requirements
May 22 - Disaster Recovery Conf, Jacksonville FL
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