LSCU eSignal Weekly
LSCU eNews Weekly October 22, 2012
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LSCU eNews Weekly
In This Issue
President's Point
Cooperative Image Campaign results tell good story
LSCU Top Headlines
This week's top League headlines
Governmental Affairs News
This week in Florida politics: CUs take spotlight in Senate debate, SD 27 election appeal denied
This week in Alabama politics: Grassroots advocacy efforts, PAC fundraising
News from the Hill: Congress limping into end of year, high stakes for credit unions
Compliance Corner
League InfoSight highlight: Field of Membership Expansion
CUNA Regulatory Advocacy Report - Week of Oct. 22
Compliance calendar and training
Cooperative Initiatives News
CU Philosophy in Action Workshop brings perspective, ways to implement CU principles
Education News
2012 LSCU LDC provides learning opportunities for both new and experienced volunteers
Education Calendar
LEVERAGE News
Let LEVERAGE's ePurchasing services save your credit union more money
Jump into mobile banking and receive a discount
News from You
Three local credit unions give back in honor of International CU Day
Alive CU unveils remodeled headquarters
EMPLOYMENT
View available credit union jobs
In This Issue
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President's Point

Cooperative Image Campaign results tell good story

Over the past month, the LSCU Communications team has been analyzing the data from wave two of the Cooperative Image Campaign. As you know, the second wave of the campaign ran during the summer and into late August in some areas. What we’ve found through our analysis is that we have a good message, it’s being heard, and consumers are taking action.

After each wave of the campaign, we contract with a research company, Southeastern Institute of Research (SIR) out of Virginia, to measure the impact of the campaign. We also add the Call Report data, Google Analytics, and online advertising statistics for a clearer picture to help us measure the effectiveness of the campaign. The research found that after the second wave of ads, 50 percent of those surveyed were aware of credit unions and credit union advertising. This was a 27-percent jump from our benchmark study one year ago. By state, there was a 30-percent increase in awareness in Alabama and a 22-percent jump in Florida.

One goal of the campaign is to raise awareness, and we can see that it’s being accomplished. The campaign is also driving consumers to join a credit union. Our research found that a larger percentage of people saw the wave two ads than didn’t see them. Plus, a larger percentage of those surveyed said they were familiar with a credit union, were interested in joining a credit union, and considered joining one than those that didn’t see an ad. This means our second wave had a greater impact on consumers. As we all know, getting them actually to join a credit union is the most difficult part. That’s why we also look at Google Analytics and Call Report data.

The Google Analytics show that 4,000 more consumers went to the betternameforbanking website in wave two than wave one. The consumers that searched the website stayed on the site longer, searched and viewed more pages. This means a more interested consumer went to the website in wave two. The Call Report tells the best story. Since the campaign first ran in September, 2011, credit unions in Alabama and Florida have added 191,000 new members. To put this in perspective, the previous four quarters was just 73,000 new members. We also looked at asset growth. Since the campaign began, Alabama and Florida credit unions have added $3.6 billion in assets. The previous four quarters was $2.2 billion.

The final piece of the campaign results analysis is our online behavioral targeting results. Our online media buy was pointed more at consumer’s habits online. This proved to be the best part of our media buy. We had more than 141 million impressions online. This translated to 105,000 click-thrus for the online ads, 96,000 views of the TV ad on YouTube, and 12,000 click-thrus on Facebook. The campaign got an in-kind donation of Pandora ad space, and there were 7,000 click-thrus in one month. This means the campaign is working and getting people’s attention.

Our long-term goal is to continue to grow the campaign, both in depth and duration. There were 113 credit unions that took part this year. We have the potential to have a lot more join the campaign. We raised $1.25 million this past year. Our job for 2013 is to find ways to make the money raised last longer. The LSCU Communications Department is working with the Image Campaign Task Force on a plan for 2013 that is very different than has been done before. Over the next few months you will have the opportunity to see a more detailed version of the results for your specific chapter/market area. An overview of the results are now available online on the Cooperative Image Campaign webpage. I hope you will continue to support the Cooperative Image Campaign in 2013. Our opportunities remain great, and we need to take advantage of every avenue to get in front of potential members. Let’s keep up our record growth!

Please email if you would like to comment on this column.

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LSCU Top Headlines
This week's top League headlines

Ferngren wins LSCU board seat
Hialeah Municipal Employees FCU CEO Marie Ferngren won a special election for the open Class A Florida seat vacated when Steven Nazaruk became CEO of a non-affiliated credit union. Ferngren takes over the unexpired term that just began this year. She garnered 74 percent of the vote. For questions about the LSCU board election, contact LSCU Executive Assistant to the President Brooke Collins at 866.231.0545 ext. 1050.

NCUA names Treichel executive director
On Thursday, the NCUA board announced that NCUA Region 1 Director Mark Treichel has been selected as the agency's new executive director. Treichel will replace Dave Marquis who is retiring at the end of the year. Over his 26-year career with the NCUA, Treichel has held many positions including Region 1 director and supervisory examiner. Read more on the NCUA's website

CUES taps Fagan as next CEO
The Credit Union Executive Society (CUES) named Charles "Chuck" Fagan, III to succeed CEO Fred Johnson when he retires at the end of the year. Fagan most recently was the EVP of PSCU in St. Petersburg, FL. He led PSCU’s national sales and client relationship teams and helped pioneer the company’s role in bringing emerging payments technologies to its member-owner credit unions. Fagan begins Jan. 3, 2013. Read more on CUES' website

Gateway CU chartered in Alabama
The NCUA approved the federal charter for Gateway CU in Montgomery, AL. This is the first new credit union in Alabama since 2007 and the second in the last 11 years. Gateway will begin operations in December by accepting share accounts and some limited loans. Read more on the NCUA's website

Credit Union House third-quarter newsletter
The Credit Union House recently released its third-quarter newsletter highlighting recent grassroots advocacy, credit union Hill visits, and more. To read the most recent CU House Newsletter, click here. [ Return to Top ]

Governmental Affairs News
This week in Florida politics: CUs take spotlight in Senate debate, SD 27 election appeal denied

Credit Unions Take Spotlight During Senatorial Debate
Last Wednesday, Sen. Bill Nelson (D-FL) and Rep. Connie Mack IV (R-FL) faced off in the only debate the two campaigns could agree upon. The debate took place in Ft. Lauderdale on the campus of Nova Southeastern University, and was hosted by Leadership Florida and the Florida Press Association. Along with these two groups, several others were title sponsors, including the League of Southeastern Credit Unions. With this sponsorship, the League used the Cooperative Image Campaign  brand to prominently feature credit unions in Florida throughout the event, including mentions of credit unions at the beginning and end of the debate, the :30 Image Campaign commercial during one of the breaks of the debate and mentioned on a banner in the facility. The debate was aired in every major media market in Florida, along with live streaming on the internet and two replays on C-SPAN. More than four million people watched the debate, which equated to an estimated value of more than $300,000 for the sponsorship.


Final Presidential Debate will take place in Florida Tonight
President Barack Obama and GOP Challenger Mitt Romney will take to the stage one final time Monday to face-off in their last pre-election debate. The debate will be held on the campus of Lynn University in Boca Raton, FL. With the general election just two weeks away, the stakes have never been higher. Most polls show the two candidates running neck-and-neck, and the president’s once large lead in Florida has turned into a small deficit. Tonight’s debate will feature questions on foreign policy and will be moderated by CBS News’ Bob Schieffer.

Senate District 27 Election Appeal Denied
In Senate District 27, Rep. Jeff Clemens (D-Lake Worth) defeated fellow Rep. Mack Bernard (D-Palm Beach) after an automatic recount by 13 votes. Bernard appealed the decision to the 1st District Court of Appeals in Tallahassee, where it was denied. After losing the latest appeal, Bernard conceded the election to Clemens who will face a No Party Affiliate candidate in the general election.

Election Resources
To help credit union advocates make informed decisions on where candidates stand on credit union issues, the League has put together a Florida Voter’s Guide and made its Florida Congressional Scorecard available so you know where Members of Congress stand on credit union issues. The guide points out key leaders and shows lawmaker and candidate responses to five credit union questions. The Congressional Report Card shows how the federal delegation in Florida has been on credit union issues. Each guide is a valuable resource to help your staff and membership vote in November. These resources have been sent via email to all credit union advocates signed up for the LSCU Action Center, and are also available on the LSCU Action Center webpage. The League has a Campaigns and Elections webpage that includes the CUNA Guide to the 2012 Election and “Get Out The Vote” posters.

To read the complete Florida Politics Week in Review, highlighting the House Speaker-designate Will Weatherford's House assignments, LSCU Action Center and PAC fundraising, click here.

If you have any questions about the LSCU Action Center, grassroots activities, or PAC fundraising, contact Andy Gonzalez at 866.231.0545, ext. 1010.

Should you have any questions on any of the legislative issues mentioned above, contact LSCU VP, Governmental Affairs Jared Ross, 866.231.0545 ext.1012, or LSCU Director, Governmental Affairs Jennifer Martin, 866.231.0545 ext. 1150.

Don't forget to follow developing news and legislation updates from GA on Twitter and Facebook. [ Return to Top ]

This week in Alabama politics: Grassroots advocacy efforts, PAC fundraising

Grassroots Advocacy
The LSCU Governmental Affairs (GA) team has been hard at work with its grassroots and political action efforts. In the last few months GA held chapter legislative nights for the Montgomery, Shoals, Tuscaloosa, and Northeast Chapters. Credit Unions were able to meet their lawmakers and discuss issues that were important to the credit union movement. These chapter legislative nights are an essential part of the LSCU grassroots advocacy program designed to build and maintain personal relationships between state and federal lawmakers and their local credit union officials. The League is currently working with several more chapters to host legislative nights. The Governmental Affairs team will transmit details as soon as plans are finalized with each chapter.

PAC Fundraising
Another important part of the League’s advocacy strategy is PAC fundraising. As the end of the year nears, the League is continuing to raise money for both state and federal political action committees. Currently, credit unions have raised more than $33,000 or 66 percent of the annual goal for the LSCU FEDPAC, and nearly $33,000 or 72 percent of the annual goal for ACULAC. There is still plenty of time to reach PAC fundraising goals. Credit unions can still become involved in fundraising for the LSCU FEDPAC through personal contributions, payroll deduction, and deduct-a-buck. Credit unions can also raise money for the state ACULAC through consignment tickets, chapter raffles, and corporate contributions. Credit unions must have the ability to engage monetarily in state and federal races. This will allow credit unions to have a stronger voice in Montgomery and Washington.

If you wish to participate in the LSCU PACs fundraising efforts or you need more information, contact Alabama Grassroots & PAC Coordinator Blake Westbrook at 866.231.0545, ext. 2164.

Follow the GA team legislative updates on Twitter and Facebook.

For questions regarding legislative affairs issues in Alabama, contact LSCU Director, Governmental Affairs - Alabama Jason Cochran at 866.231.0545, ext. 2159. [ Return to Top ]

News from the Hill: Congress limping into end of year, high stakes for credit unions

News from the Hill

According to most pundits, the 112th Congress stands to be the least productive Congress since World War II. Legislation that historically receives broad bi-partisan support, like the Farm bill, the Surface Transportation bill, and the Defense Authorization bill has encountered significant resistance and delay, all due to politics rather than policy. Congress enacted none of this year’s appropriations bills by the end of the fiscal year. The Senate Banking Committee has reported out only four pieces of legislation since the beginning of last year – the Export-Import Bank Re-authorization, an Iran Sanctions bill, the Flood Insurance bill, and resolution establishing the committee’s budget. Hyper-partisanship rules on Capitol Hill; consensus is elusive; gridlock is the result.
 
This environment has made it extraordinarily challenging for credit unions – or any other group for that matter – to move its legislative agenda. Nevertheless, the League’s and CUNA’s voices are being sought and heard now more than ever on Capitol Hill. Since the beginning of the year, CUNA has written to Congress over three-dozen times on a broad range of legislative and regulatory issues important to credit unions, while the League has sent several letters to Florida and Alabama delegations seeking support for the priority issues. Congress has asked CUNA to provide witnesses to 19 hearings, with several being from LSCU affiliated credit unions, since it convened in January 2011; in fact, credit unions testified before Congress more in the last two Congresses than in the four previous. The League has seen progress on a number of issues over the last year-and-a-half, thanks to these efforts as well as grassroots activity.

Here is an update on several of the issues on which we’ve engaged Congress:

Member Business Lending
The League is actively preparing for a vote on the Credit Union Small Business Jobs Act. This legislation will allow business lending credit unions near the MBL cap to continue to lend to their small business-owning members. It will also allow all credit unions to make lending decisions based on credit worthiness and not on the fact there is an MBL cap. The legislation has broad bi-partisan support, and Senate Majority Leader Harry Reid has promised a vote before the end of the year. To date, s. 2231 has 21 co-sponsors, including Sen. Nelson of Florida. The House companion legislation, H.R. 1418, has 142 co-sponsors, 10 from Florida (Reps. Bilirakis, Brown, Castor, Hastings, Miller, Posey, Ross, West, Wilson, and Young) and one from Alabama (Rep. Bonner).
 
Since the beginning of the year, LSCU, CUNA, and other leagues have held hundreds of meetings with senators, representatives, and staff to urge support for this legislation. The overwhelming message received from Senators is that they would like to see a legislative package that includes provisions for credit unions and banks which could benefit small businesses. Combining the Credit Union Small Business Jobs Act and the banks’ extension of the Transaction Account Guarantee Program (TAG) could produce exactly that type of package. To that end, the League and CUNA has been working closely with key leaders in Congress to ensure that TAG does not move without MBLs.

To read the complete News from the Hill Update including more on MBL and credit union tax status, click here.

For questions regarding the News from the Hill Update, contact LSCU VP, Governmental Affairs Jared Ross at 866.231.0545 ext. 1012 or LSCU Director, Governmental Affairs Jason Cochran at ext. 2159. [ Return to Top ]

Compliance Corner
League InfoSight highlight: Field of Membership Expansion

NCUA's rules for handling Field of Membership (FOM) expansions are somewhat complex and depend on the nature of the request and the federal credit union's (FCU) charter at the time of the expansion request application. To help you remain in compliance, the Field of Membership Expansion topic on InfoSight provides links to the laws and regulations that govern FOM Expansion along with a link to the NCUA Chartering and Field of Membership Manual of Federal Credit Unions.

Also found in this topic are the lists of factors that the NCUA will and will not evaluate for a FOM Expansion in the following instances:

  • For a single common bond FCU (either occupational or associational) proposing to add a select group
  • For a multiple group common bond FCU proposing to add a select group
  • For a community FCU proposing to expand

To find out more about field of membership expansion, visit League InfoSight.

The current issues of the InfoSight eNewsletter for Alabama and Florida are now available on the InfoSight homepage in the left-hand column. Members must login to the League website with username and password in order to access InfoSight. After you are logged in to www.lscu.coop, click on the InfoSight tab. If you do not have access to the League website, click here to sign up.

  [ Return to Top ]

CUNA Regulatory Advocacy Report - Week of Oct. 22

This week's edition of the CUNA Regulatory Advocacy Report covers issues such as: CUNA presses CFPB on International Remittances rule, the financial literacy and education commission holds its quarterly meeting, SBA Women in Business Town Hall Meeting, and more.

To read the most recent CUNA Regulatory Advocacy Report, click here. [ Return to Top ]

Compliance calendar and training

November 2012    

  • Nov. 4: Daylight Savings Time Ends
  • Nov. 12: Veterans' Day - Federal Holiday
  • Nov. 22: Thanksgiving Day - Federal Holiday

For the complete list of calendar dates and compliance trainings, visit the LSCU Compliance Calendar on InfoSight. 

*Note: To view InfoSight content, it is required to log in to www.lscu.coop for access.

  [ Return to Top ]

Cooperative Initiatives News
CU Philosophy in Action Workshop brings perspective, ways to implement CU principles

NCUF National Program Manager Lois Kitsch leads CU Philosophy in Action  discussion.

Credit unions in attendance at last week's LSCU Credit Union Philosophy in Action Workshop not only got a lesson in what it means to be a credit union, but how that meaning translates into satisfied membership.

The workshop was led by National Credit Union Foundation (NCUF) National Program Manager Lois Kitsch, LSCU VP, Cooperative Initiatives Laura Vann, and LSCU Member Relations Specialist Judy Scott.

There was a wealth of knowledge and information that was covered throughout the workshop. Topics included:

  • An introduction to cooperatives
  • The history of the CU movement
  • A look at the cooperative principles
  • Understanding the numbers - the connection between the bottom line and the social values of a credit union
  • The credit union philosophy in action

"I learned quite a bit and came away with some new ideas from both Lois and the LSCU staff, and also from my peers," said Michael Hemminger, vice president of operations & accounting at Sarasota Municipal Employees Credit Union (SMECU). "I’m excited to tailor some of those ideas to fit SMECU. In fact, the timing of the Philosophy in Action conference couldn’t have been better, with our annual planning session being held this next weekend. On top of the education, I very much enjoyed both days – which I really didn’t expect. I had a lot of fun, which I very much attribute to the way Lois and Laura presented the information."

Credit unions can expect to see more CU Philosophy in Action Workshops in the coming year. Those interested in finding out more about workshop opportunities can contact LSCU VP, Cooperative Initiatives Laura Vann at 866.231.0545 ext. 2181.

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Education News
2012 LSCU LDC provides learning opportunities for both new and experienced volunteers

If you're a CEO or board chairman looking for training opportunities for your volunteers, register them now for the 2012 LDC. The LDC provides an education track designed specifically with credit union volunteers in mind.

The track includes the CUNA Volunteer Achievement Program (VAP) which helps credit union volunteers learn to work effectively, make informed decisions, and improve credit union performance. Courses provided at the LDC include:

A: Board Policies (V101)
B: Strategic Credit Union Leadership (V700)

C: Financial Management (V409)

Other education sessions at the LDC that are relevant to volunteers include:

These are just a few! Click here to check out the conference's schedule at-a-glance for more education sessions and networking opportunities that will enrich the knowledge of both a credit union's board and staff. [ Return to Top ]

Education Calendar

Upcoming Events:

Tuesday, Oct. 23
Lending Series: Advanced Underwriting Skills for Consumer Loans
3 to 4:30 p.m. EST - webinar

Wednesday, Oct. 24
Working with Troubled Members: Loan Extensions, Deferments, Re-Aging, Refinancing & Incentives
3 to 4:30 p.m.

Wednesday-Thursday, Oct. 24-25
Anti-Money Laundering and Bank Secrecy Act Compliance School Training
Tampa, FL
8:30 a.m. to 4:30 p.m. EST

To view the complete LSCU Events Calendar, click here. To view LSCU's 2013 Education Calendar at-a-glance, click here.

  [ Return to Top ]

LEVERAGE News
Let LEVERAGE's ePurchasing services save your credit union more money

Credit unions make many purchases a year. Some of the largest investments a credit union will make are in the area of capital improvements. As operations expand over time, it may become necessary to make capital improvements to buildings and surrounding property.

LEVERAGE has assisted credit unions in purchasing construction services in the following areas:

  • Roof repairs
  • Parking lot paving
  • Network cabling and infrastructure
  • Furniture
  • ATM Machines, Coin Counters, and TCDs
  • Drive-up equipment and lane construction 
  • Construction of an entire branch

Initial quotes for such large purchases can often be improved, but negotiations with companies can be tense and uncomfortable. By utilizing the ePurchasing services offered by LEVERAGE, the discomfort can be reduced while also assuring competitive pricing. If a credit union is willing to do business with simply one company, LEVERAGE can still employ strategies to save time and money while maintaining the comfort and familiarity associated with trusted partners. 

If your credit union is looking to make capital improvements, contact a LEVERAGE Business Development Consultant to see how they can assist you with the process. [ Return to Top ]

Jump into mobile banking and receive a discount

For credit unions considering a mobile banking platform, LEVERAGE has the perfect solution, plus it comes with a discount. From now through Dec. 31, 2012, credit unions will receive a discount by utilizing mobile banking through LEVERAGE.

Mobile banking is the hottest technology in the industry. Remote deposit capture is mandatory with members.   By adopting a mobile strategy with remote deposit capture, it puts your credit union in a position to compete with larger financial institutions. With "My Deposit Mobile," members snap a picture of each side of their checks and submit them for secure processing, in real time, over a secure Shared Branching Network. A receipt is available and your members’ accounts are instantly updated. Each check is assessed for risk using an array of automated assessment tools, configurable for your credit union. It's safe, secure, and exactly what your members want.

Hurry to take advantage of this special offer. Contact a LEVERAGE Business Development Consultant today.  [ Return to Top ]

News from You
Three local credit unions give back in honor of International CU Day

Pictured L to R: Beverly Neal and Tracy Cross, Rainbow Middle School; Lesli Bishop, FSCU; Tracy Downs, WCU; and Gina Turner, ATCU.

In honor of this year’s celebration on Oct. 18, the event allowed three local credit unions the opportunity to donate the funds needed to purchase two new promethean boards for Rainbow Middle School.

A promethean board is an interactive learning whiteboard that connects to a computer allowing teachers and students to add charts, graphs, or pictures, click and drag images, surf the web as well as, many other features creating a unique and interesting way to learn in the classroom.

Family Savings, Alabama Teachers, and WinSouth Credit Union presented a check for $1,700.00 to the school after being contacted by Beverly Neal with Rainbow Middle during a campaign to raise enough money to take advantage of a  “Buy One, Get One Free” promotion.

“We are excited we were able to make it happen,” said a representative of the three credit unions. “Ms. Neal informed us that the school had only one board and the addition of two new boards for the price of one was an opportunity we could not let slip away.”

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Alive CU unveils remodeled headquarters

Alive Credit Union, based in Jacksonville, held an open house at its remodeled home office on Oct. 19. The renovation allows for a more open, inviting, and efficient member banking experience.

Members enjoyed refreshments and experienced the many new features of the credit union such as secure teller pod technology, member lounge with complimentary Wi-Fi,  free coin machine for members, and an internet café and refreshment bar.


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EMPLOYMENT
View available credit union jobs

To view the available jobs on the LSCU homepage, visit the LSCU CU Jobs Center. Click the link at the top of the page to view jobs at the LSCU. [ Return to Top ]

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