The AMA recently launched FixPriorAuth.org, a new website dedicated to spurring grassroots advocacy for prior authorization reform. The website targets physician and patient audiences, with online experiences that detail prior authorization burdens from both perspectives. The physician and patient tracks end with a common "share your story" call to action, and the AMA will be leveraging the collected anecdotes in its prior authorization advocacy.

The website's story gallery offers a powerful overview of the patient and physician experiences gathered to date and will be continually updated with newly submitted examples of how prior authorization impacts both patient care and practice workloads. The website also includes a resources section that links to news stories and various AMA educational and advocacy tools on this issue. Follow the Physicians Grassroots Network's Facebook and Twitter pages to stay up to date on the campaign to #FixPriorAuth.