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Top Stories
Car Makers See End to Sales Slide
June Sales at Ford Fall Less Than G.M. or Chrysler
Toyota's U.S. Car Sales Drop Outpaces Market Decline
WABC-TV in New York is the Latest Media Outlet to Broadcast NADA Ads to Help Boost Auto Sales
GM Says Approval of Restructuring Is Urgent
GM Offering 0% Financing in Brief July Sale
NADA, NHTSA Experts to Present Cash-for-Clunkers Webinars
Opinion: Look Ahead: Imports Will Dominate
Top Stories
Car Makers See End to Sales Slide

The three biggest car makers in America called a bottom to the long decline in U.S. auto sales as the industry reported its smallest monthly sales drop this year. New-vehicle sales in June fell 28% from a year earlier to 860,000 cars and light trucks, according to the market-research firm Autodata Corp. That would be the smallest decline in any month this year. "We believe the industry is moving beyond the bottom," said Bob Carter, group vice president of Toyota Motor Co. in the U.S. "The weak economy's grip on the auto industry appears to be lessening."
Source: The Wall Street Journal

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June Sales at Ford Fall Less Than G.M. or Chrysler

The Ford Motor Company has been hoping to separate itself in consumers’ eyes from its domestic rivals, General Motors and Chrysler, which have been forced to accept government lifelines and to file for bankruptcy. June sales suggest that is happening. Ford, which has not asked for a government bailout, said its sales were down 11 percent from June 2008. By contrast, sales fell 33 percent for General Motors ... and 42 percent for Chrysler ...
Source: The New York Times

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Toyota's U.S. Car Sales Drop Outpaces Market Decline

Toyota Motor Corp.’s U.S. sales in June fell more than predicted after the company pared incentives and overall market demand failed to beat May’s level, delaying a U.S. rebound for Asian auto brands. Toyota had a 32 percent drop in June. Still, signs of recovery and a federal rebate program to encourage people to trade in old vehicles should spark stronger demand in the second half, said analyst Jesse Toprak.
Source: Bloomberg

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WABC-TV in New York is the Latest Media Outlet to Broadcast NADA Ads to Help Boost Auto Sales

WABC-TV in New York City is one of the first major media outlets to embrace phase two of NADA’s ad campaign to help boost auto sales.

“WABC-TV deserves special recognition for running 355 spots in many of its high-reach programs from late November last year through March,” said David Hyatt, NADA vice president of public affairs. “We’re also doubly pleased to learn that WABC-TV is embracing phase two of the campaign.”

Through a collaborative effort with the California-based ad agency Brandtailers, NADA has just produced a new set of television, radio, print and online public service announcements (PSAs) as part of the second phase of the campaign. The new ad campaign, which is called ‘No Kidding!,’ features a number of children reinforcing the key message that this is one of the best times in history to buy a new car.

Hundreds of radio, cable and TV stations and newspapers around the country have supported the first phase of NADA’s ‘Buy Now’ ad campaign by running the PSAs for free. And now, phase two of NADA’s campaign is being met with renewed support and enthusiasm from media outlets nationwide.

NADA’s ads have received major support from Allbritton Communications Co., Gannett-owned newspapers and TV stations and online through the Cars.com consumer Web site. The ads are currently being broadcast on 343 TV stations or cable systems, 189 radio stations or groups and 172 newspapers or publishing groups.

WABC-TV’s commitment to the campaign is impressive. Out of the total 505 ‘Best Time to Buy’ spots that ran in the New York market over this time period, WABC-TV, with its 355 spots, accounted for 70 percent of the total ‘Best Time to Buy’ spots in the New York market, according to Ad-Views, an advertising monitoring agency.

“Phase one of the campaign was the most extensive public advertising campaign in NADA’s history, with TV and radio stations and newspapers providing tens of millions of dollars in free advertising in every state and every major media market,” Hyatt said. “There’s a pressing need to let the public know about the latest incentives and rebates, low interest rates and sales tax deductibility. That’s what phase two of the campaign focuses on. The auto industry appreciates the broad media support for the ‘Buy Now’ campaign.”
Source: NADA Newswire

Editor's Note: All dealers are encouraged to ask their local newspapers, radio, TV and cable stations to run the ads for free as a public service announcement (PSA). Click here for the list of participating media organizations, which includes both the new campaign, ‘No Kidding,’ and the first campaign, ‘Best Time to Buy.’ The list is updated daily.

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GM Says Approval of Restructuring Is Urgent

NEW YORK -- General Motors mounted a final push for its historic restructuring plan, arguing before a federal bankruptcy judge Wednesday that the U.S. government would cut off funding ... unless it won quick approval for the turnaround proposal. In closing arguments, attorneys for GM, and the governments of the United States and Canada, which has also provided funding, urged Judge Robert Gerber to approve the sale quickly. Speed, they said, was of the essence, because GM's assets -- as well as consumer confidence -- are fragile.
Source: The Washington Post

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GM Offering 0% Financing in Brief July Sale

DETROIT -- Bankrupt U.S. automaker General Motors said Tuesday it would offer 0 percent financing for up to 72 months on most of its soon-to-be-discontinued Pontiac brand and some other vehicles. The automaker ... said the sale would run from July 1 to July 6 on 2009 and 2010 vehicles in dealer stock. The sale covers several Chevrolet and GMC pickups, some large SUVs, the Chevrolet Impala and Pontiac Vibe, G3, G5, G6 and G8 models.
Source: Reuters

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NADA, NHTSA Experts to Present Cash-for-Clunkers Webinars

The Consumer Assistance to Recycle and Save (CARS) Act of 2009, also known as “Cash for Clunkers” will be covered in detail in two upcoming NADA Webinars. The Act, which was signed into law by President Obama on June 24, allows for credits of up to $4,500 for eligible used vehicles toward the purchase of certain new vehicles. Staff from the National Highway Traffic Safety Administration (NHTSA) and NADA will provide an expert overview of the CARS Act in the first upcoming NADA Webinar, to be held July 7 from 1–3 p.m. (EST). A second CARS Webinar is planned for later in July, in which NHTSA’s final CARS guidance will be reviewed in detail. Participants can attend both Webinars for the combined registration fee of $199. For more information or to register, visit www.nada.org/seminars or call NADA at (800) 252-6232, ext. 2.
Source: NADA Newswire

Editor's Note: NADA strongly cautions dealers from attempting any ‘cash for clunkers’ transactions until the U.S. Department of Transportation finalizes the program rules which are expected around July 24. Dealers not in compliance with the program may be held liable for any penalties and may have to fund the government’s incentive out of their own pockets if the sale does not meet the program’s requirements.

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Opinion: Look Ahead: Imports Will Dominate
By Keith Crain

When the Asian imports arrived in the United States, they set up shop on the West Coast, then expanded up and down the West Coast, along the Gulf Coast and up the Eastern Seaboard. That left the middle of the nation with far fewer Asian dealers than the coasts. But now General Motors and Chrysler have been nice enough to take care of that. In the next few years, we'll see the imports expand in the middle of the United States. The result will be fewer dealers and fewer sales for GM and Chrysler with a loss of market share.
Source: Automotive News

Editor's Note: Keith Crain is publisher and editorial director of Automotive News.



 

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Quotable
 
"We believe the industry is moving beyond the bottom. The weak economy's grip on the auto industry appears to be lessening."

   
-- Bob Carter, group vice president of Toyota Motor Co. in the U.S., The Wall Street Journal, July 2


"The last two months of improvements are showing signs of life in the market. If nothing else we can easily say that things are not getting worse ..."

   
-- Jesse Toprak, executive director of industry analysis at Edmunds.com, The New York Times, July 1


"There has been an awful lot of interest. The sales people are making contacts. It's a great excuse to call a customer."

   
-- John McEleney, NADA chairman and owner of two auto dealerships in Iowa, who said the new "cash-for-clunkers" program is already prompting customer visits, Bloomberg, July 1

Video Highlights
 

Media Coverage: The Tragedy of Dealer Closings (NADA-TV)


NADA's New Buy Now Campaign



No Dent in Demand for Some U.S. Cars (NBC)



Car Dealers Trying to Buy More Time (NBC)



Fighting the Dealers' Fight (CNBC)



Cutting Dealers a Mistake (Fox Business Network)



Vice Chairman Tonkin on Chrysler Closures (Bloomberg)



Should Government Decide Dealers' Fate? (CNBC)



The Case Against Closing Dealerships (CNBC)



In-Depth Look - Pent Up Auto Demand (Bloomberg)



NADA on Floorplan Credit Crisis (NADA-TV)


John McEleney's Testimony to Senate Committee (CNBC)
 Senate Testimony on Floorplan Loans (NADA-TV)
 Banks Turning on American Car Dealers? (WTNH-TV)
 NADA Tackles Industry Crisis (NADA-TV)
 McEleney Speaks at NADA Convention (NADA-TV)
 Demise of Dealerships Leaves Big Dent (NBC)
NADA on the Front Lines  (NADA-TV)


Click here for more video reports.

 


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