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Tuesday, Feb. 8, 2011 RSSSEND TO A FRIENDPRINT
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Top 5 Stories
Utah Dealer Stephen Wade Takes the Helm at NADA
Carmakers, Retailers Back in Big Way, But Did It Work?
Ford to Boost Car Output for U.S. Market
New-Car Sales to Be Driven in Part by Rising Used-Car Prices, NADA Analysts Say
Nissan to Boost Leaf Production to Fill Preorders
Top 5 Stories
Utah Dealer Stephen Wade Takes the Helm at NADA

SAN FRANCISCO – In his first speech as chairman of the National Automobile Dealers Association (NADA), Utah auto dealer Stephen Wade said Monday that he is looking forward to working with manufacturers, regulators and Congress to ensure that the nation’s economic recovery continues as vehicle sales rebound this year. Wade, a multi-franchise dealer from St. George, Utah, took the helm of NADA at the association’s annual Convention & Expo in San Francisco. The convention ... is expected to draw about 18,000 total attendees. “It finally feels like we’re headed in the right direction,” Wade said. “Manufacturers are producing great product. Sales are picking up. And consumer credit is improving.” Wade takes the helm of NADA from 2010 Chairman Ed Tonkin, whose term ended Monday.
Source: NADAFrontPage.com

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Carmakers, Retailers Back in Big Way, But Did It Work?

Automakers jumped back into Super Bowl advertising with abandon this year, providing yet another sign that they expect shoppers to come back to showrooms. Chrysler snagged Eminem for its two-minute statement of Motor City grit. Mercedes-Benz appeared for the first time, jockeying with rivals BMW and Audi. Chevy jumped in with a batch of spots. Kia shot a sci-fi epic. Even Suzuki had a presence, at least in selected markets. The challenge, as always, was to stand out amidst the advertising onslaught. That wasn't easy, considering that every advertiser ponying up $3 million for 30 seconds of airtime was grasping for that wild bit of wit, that over the top special effect, that famous face that would grab the attention of party-hearty football fans. So how did automotive advertisers do? Let's go to the replay ...
Source: Automotive News
 

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Ford to Boost Car Output for U.S. Market

SAN FRANCISCO — Ford Motor Co. plans to boost vehicle production for its U.S. dealers by 13% this quarter and may increase output throughout the year, which could result in the addition of more shifts. At the same time, Ford said the company's dealers will now be paid a "technology allowance" that they can use to help cover the costs of teaching Ford consumers how to use in-vehicle technology. Dealers will receive $50 for every vehicle they order with Sync and $75 if they order cars equipped with Sync and MyFord Touch. The dealers can use the money in a variety of ways ranging from on-site seminars to sending representatives to a customer's home. The auto maker will produce more vehicles this year to help meet intensifying demand from dealers who say they don't have enough inventories. "We want to make sure our dealers are in line with how the market grows," said Ken Czubay, Ford's vice president of U.S. marketing and sales, after addressing more than 500 Ford dealers Sunday at the annual National Automobile Dealers Association meeting.
Source: The Wall Street Journal

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New-Car Sales to Be Driven in Part by Rising Used-Car Prices, NADA Analysts Say

SAN FRANCISCO -- New-car sales this year will be fueled in large part by the narrowing gap between the prices of used and new cars, National Automobile Dealers Association analysts said today. The price ratio of used-to-new vehicles rose to 55 percent for three-year-old cars in October 2010 and 45 percent for four-year-old vehicles, said Jonathan Banks, executive automotive analyst for the NADA Used-Car Guide. Used-car prices are being driven by a shortage that began during the recession when people started holding onto their vehicles longer, said NADA Chief Economist Paul Taylor, who appeared with Banks. “The shortage of used cars is one more pillar of strength for the new-car market,” Taylor said. Consumers trading in their used cars will find they are commanding significantly higher prices than before -- giving customers more money to buy new cars with better technology, the senior economist said.
Source: Automotive News

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Nissan to Boost Leaf Production to Fill Preorders

SAN FRANCISCO — Nissan Motor Co. is ramping up production of its electric Leaf and is vowing to get the vehicles to all customers who preordered them by the end of September. Brian Carolin, Nissan's senior vice president for sales and marketing for North America, told the company's dealers at the National Automobile Dealers Association annual convention here Monday that Nissan will step up production in Japan in March — building "thousands" a month — to meet demand. Dealers here expressed optimism about the industry and attendance at the three-day conference, which ended Monday, was up 15 percent this year. But even as the U.S. market continues to improve, most foreign automakers said they aren't planning to add dealers in the United States.
Source: The Detroit News

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Quotable
 
“It finally feels like we’re headed in the right direction. Manufacturers are producing great product. Sales are picking up. And consumer credit is improving.”

    -- NADA Chairman Stephen Wade, a multi-franchise dealer from St. George, Utah, who took the helm of NADA at the association’s annual Convention & Expo in San Francisco Monday, NADAFrontPage.com, Feb. 7


"We want to make sure our dealers are in line with how the market grows."

   
-- Ken Czubay, Ford's vice president of U.S. marketing and sales, addressing more than 500 Ford dealers Sunday at the NADA convention about the company's plan to produce more vehicles this year, The Wall Street Journal, Feb. 6

Video Highlights
 

NADA-TV: Opening of 2011 NADA Convention


NADA Charitable Foundation Provides Canine Companion (NADA-TV)


What UNICAP Victory Means to Dealers (NADA-TV)

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