For optimal viewing through your web browser or PDA, click here.

SPONSORED BY
NADA.org
Friday, March 25, 2011 RSSSEND TO A FRIENDPRINT
nada.orgAdvocacyAffiliates | Convention | Jobs | Programs | Publications | Services | Training
Top 5 Stories
Japan Quake May Cut Global Auto Output by About 30%, Researcher IHS Says
Nissan Mulls Shifting Some Engine Production to US
Suzuki, Nissan Take Small Steps Forward
Reverse Model T: Some Fords Won't Be Painted Black
Porsche Touts Versatility In New Ad Campaign
Top 5 Stories
Japan Quake May Cut Global Auto Output by About 30%, Researcher IHS Says

Parts shortages caused by Japan’s record earthquake may reduce global automobile production by about 30 percent, research firm IHS Automotive said [Thursday]. If parts plants affected by the quake don’t return to operation within six weeks, global auto output may drop as much as 100,000 vehicles a day, said Michael Robinet, vice president of Lexington, Massachusetts-based IHS. The industry produces 280,000 to 300,000 vehicles daily, he said. “Most vehicle manufacturers will be affected by this,” Robinet said in a telephone interview. “It will be very difficult for any major automaker to escape this disaster.” Automakers and parts suppliers around the globe are girding for possible shortages of key parts, especially electronics and transmission components, Robinet said. If carmakers can’t find alternate sources of parts, or if plants don’t come on line in eight weeks, as much as 40 percent of daily production may be lost, he said.
Source: Bloomberg

[back to top]

Nissan Mulls Shifting Some Engine Production to US

Nissan Motor Co. said Thursday it is considering moving some engine production from Japan to the U.S. because of earthquake damage to a Japanese plant, another illustration of how seriously the disaster has upended the global network of auto supplies. As stockpiles of parts from Japan run low in the coming weeks, some North American plants are bracing for shutdowns. Toyota has warned workers it may idle operations. Nissan said Thursday that its U.S. plants will operate at full production through April 1, and may even pick up some business due to damage at the Iwaki engine plant in Japan. Nissan said it is studying whether to have its Dechard, Tenn., engine plant supply six-cylinder engines to Japan.
Source: Bloomberg Businessweek

[back to top]

Suzuki, Nissan Take Small Steps Forward

Mitsubishi also ramping up more production

TOKYO -- Suzuki Motor Corp., which has suspended vehicle production since Thursday, says it will resume commercial vehicle output on Monday and Tuesday. The company, which has three plants in Japan, will continue to keep passenger vehicle and SUV lines shuttered for a lack of parts, Suzuki said in a statement today. Suzuki had operated all its plants on a half-day shift on Tuesday and Wednesday, before shutting down production amid Japan's earthquake-induced shortage of auto parts. Separately, Nissan Motor Co. said it had restored electricity and water service to its damaged Iwaki engine plant in the region devastated by the mammoth March 11 earthquake.
Source: Automotive News

[back to top]

Reverse Model T: Some Fords Won't Be Painted Black

Ford Motor Co. founder Henry Ford used to tell customers they could buy a Model T in any color as long was it was black. Not any more, at least for the time being. On Thursday, the auto maker halted all new orders for trucks, SUVs and cars in "tuxedo black" and other hues due to shortages of some pigments made in Japan. Ford, in a memo to its dealers, said its plants will continue producing the vehicles affected. But during the week of April 4, it will produce no F-150s, SuperDutys, Expeditions or Navigators in "tuxedo black," the memo said. Ford also will limit production of tuxedo black versions of the Explorer, Taurus and MKS at its Chicago assembly plant. Production of certain red vehicles also will be limited at the Kentucky truck, Michigan assembly, Ohio truck and Twin Cities truck plants, the memo said. The shades of red include "royal red," "red candy," and "red fire."
Source: The Wall Street Journal

[back to top]

Porsche Touts Versatility In New Ad Campaign

As many consumers commit to keeping their old vehicles longer or shop for the most practical cars they can find, Porsche is trying to shake its image as a road-going toy for indulgent, insecure and midlife-crisis-afflicted drivers. In a new ad campaign called “Engineered for Magic. Everyday,” the company is focusing on the practicality of its sports cars, especially its venerable 911 Carrera flagship. The ads show Porsche owners using their sports car in the snow, for picking up kids at school and for vacation getaways. "This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves,” says David Pryor, vice president of marketing for Porsche Cars North America.
Source: The Wall Street Journal

[back to top]

For More Auto Industry News, Visit NADAFrontPage.com
 
Quotable
“It will be very difficult for any major automaker to escape this disaster.”

    -- Michael Robinet, vice president of Lexington, Mass.-based IHS, who said Thursday parts shortages caused by Japan’s record earthquake may reduce global automobile production by about 30 percent, Bloomberg, March 24

Featured Videos

Dealer Academy's Pam Lum on First-Day Nerves, Unique Classmates (AutoFocus)


David Hyatt Discusses Impact of Fuel Prices with NADA Analysts (AutoFocus)


NADA's McConnell Calls for Single, National Fuel Economy Standard (NADA-TV)


Ciccolo: Life's Good Fortune Instills 'Driving Desire to Give Back' (NADA-TV)

Sponsored by
                       

NADA Japan Relief


NADA University

 
Overcoming Obsolescence - Learning Hub - Parts

Unlocking Frozen Capital - Learning Hub - Parts

Complying with the FMLA - Learning Hub - Legal/Regulatory

  


NADA Used Car Guide

Providing the most reliable
and most comprehensive
used-vehicle values since 1933



 

 

NADA University Offers New Guide to Business Succession
To download your free copy of A Dealer Guide to Business Succession Planning, visit the Resource Toolbox and look under Dealer/Executive. This is part of the popular Driven Management Guide series.

GM's Dan Akerson to Keynote NADA/IHS Automotive Forum 2011
Register today for the second annual NADA/IHS Automotive Forum in New York City on April 19 hosted by the New York International Auto Show.

Your PC - Your Way from HP
Use eCoupon HPyNY11 at checkout to get 15 percent off the 6000, 6000 All-in-One, 6005 or Elite 8000 series.

Save on Lenovo ThinkPads
Save an additional 10 percent on all ThinkPads over $999 with eCoupon USXMARCHSAVINGS2011 at checkout during the month of March.

Search Back Issues | Unsubscribe | Subscribe | Manage your subscription | email us
NADA For more information on NADA, visit www.nada.org or contact NADA, 8400 Westpark Drive, McLean, VA 22102. This email may contain an advertisement of NADA products and services. Any opinions or statements contained herein do not necessarily reflect the views of NADA. Factual errors are the responsibility of the listed publication. If you are a franchised new-car or -truck dealer and would like to become a member of NADA, please visit the Join NADA section of www.nada.org. Questions or comments concerning NADA Headlines content may be directed to media@nada.org.