NADA Headlines Celebrates 10 Years
This week, NADA marks an important milestone with the 10-year anniversary of its award-winning e-newsletter, NADA Headlines, the creation of David Hyatt, NADA vice president of public affairs.
"At first we called it 'Early Edition' but since our focus was on the stories making the headlines, it made sense to change the name," Hyatt said.
NADA Headlines is a free e-newsletter that uses an "at-a-glance" format, which provides the reader with a quick look at the major stories affecting the auto industry.
"We introduced the email newsletter at a time when NADA needed to expand its online communications," Hyatt said. "The first day we published we had five subscribers, including me. The other four were staff members who I had personally asked to read at least the first issue."
Today, NADA Headlines has more than 37,000 subscribers. In fact, NADA Headlines is perhaps the single-most important source of news and information for NADA members and their employees. Even manufacturer executives, suppliers and the media are included among the subscribers.
"The concept behind NADA Headlines is fairly simple. We search the major newspapers and magazines and broadcast outlets each morning and publish a news brief with a link to the top five automotive stories," Hyatt said. "So if there's an important story in The Wall Street Journal or The New York Times or Automotive News, you'll find the news brief in NADA Headlines, with a link directly to the source."
In recent years, as technology has advanced, NADA Headlines has added a number of new features, including NADA-TV reports and photos and a special Marketplace section that highlights new services and initiatives available to NADA members. With its extensive subscriber base, the e-newsletter has also become popular with sponsors.
Public Affairs staff works closely with all NADA departments to provide comprehensive and timely coverage of the day's news, especially legislative and regulatory issues. As a result, NADA Headlines is an especially effective communications tool during times when an automotive story is of high media interest.
This was certainly true during the "Cash for Clunkers" campaign in the summer of 2009, when the national media picked up on the tremendous success of the "clunkers" program. Public Affairs staff scrambled to include the many reports that featured members of the association's board of directors and then-Chairman John McEleney, who appeared on a number of national broadcasts, including CNBC, Fox Business, and was interviewed for stories in a variety of national
publications, such as The Wall Street Journal, The Washington Post and The New York Times.
NADA Headlines recently received a first place award for electronic written communications from the National Capital Chapter of the Public Relations Society of America.
Do you know someone who should receive NADA Headlines? Dealers: Why not subscribe all of your staff members? Signing up is easy! Just visit www.nada.org/headlines and click "sign up." There's no reason not to. It's free!
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