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Monday, Sept. 26, 2011 RSSSEND TO A FRIENDPRINT
Inside This Issue
U.S. Auto Sales Defy Economic Fears
Fleet Sell-Off is Expected to Temper Used-Car Prices
7 New Lincolns Coming Out Over Next 3 Years
Subaru Will Launch Four New Vehicles by 2015
Daimler's Smart Starts U.S. Marketing Campaign to Improve Model's Image
Chevrolet Success Story Zooms to Top of the Compact Market; Will It Last?
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Top Stories
U.S. Auto Sales Defy Economic Fears

Wall Street might be acting like a double-dip recession is looming, but U.S. auto sales are continuing their slow recovery, a Ford Motor Co. analyst said Friday. Auto sales in September are running above August seasonally adjusted levels — including stronger full-size pickup sales. September is on pace to be the highest sales month since April, said George Pipas, Ford's U.S. sales analyst. "It will be a no-excuses industry as we get into the fourth quarter," Pipas said.
Source: The Detroit News

Related article

 Ford Says U.S. Pickup Sales at Highest Pace Since December (Bloomberg)

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Fleet Sell-Off is Expected to Temper Used-Car Prices

Sales of used vehicles by rental fleets this autumn will contribute to a continued gradual softening of used-vehicle prices, says an auction industry economist. Some of the decline in used-vehicle prices from highs in April and May has been due to seasonal factors, but an increase in supply this fall will edge prices lower, said Tom Kontos, executive vice president of customer strategies and analytics at ADESA Analytical Services. Paul Taylor, chief economist for the National Automobile Dealers Association ... predicted new-vehicle sales will strengthen in the last four months of this year. "We're seeing interest rates we haven't seen since Truman was president," Taylor said.
Source: Automotive News

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7 New Lincolns Coming Out Over Next 3 Years

The repositioning of Ford's luxury brand, Lincoln, will succeed or fail based on seven new models over the next three years, including the smallest vehicle ever sold under the Lincoln brand. Beginning late this year, Lincoln will unveil the first of seven all-new or refreshed models. Led by global product development chief Derrick Kuzak and new design director Max Wolff, Lincoln's product revival is ambitious. "Reinvigorating any brand doesn't happen in one product cycle," Kuzak said. "We made a step with the MK nameplates. Now we need to take the next step."
Source: Detroit Free Press

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Subaru Will Launch Four New Vehicles by 2015

Subaru's plan for the next four years — like its larger rivals — is to quickly launch vehicles that are more fuel efficient, according to Ward's Automotive. The company plans to release four completely new vehicles over the next four years, said Toshio Masuda, the automaker's senior general manager of product planning. Overall, Subaru wants to raise fuel economy by 30% for each of its subsequent models.
Source: USA Today

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Daimler's Smart Starts U.S. Marketing Campaign to Improve Model's Image

Daimler AG's Smart plans to spend as much as $35 million on a new marketing campaign as the small-car brand seeks to remake its image in the U.S. after sales plummeted 76 percent over two years. “With the marketing activities that we’re going to have, we’ll see some positive momentum,” Ernst Lieb, head of Mercedes U.S. operation, said in an interview this week in Montvale, New Jersey. “The biggest problem the car has right now: Nobody knows it.”
Source: Bloomberg

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Chevrolet Success Story Zooms to Top of the Compact Market; Will It Last?

Before the launch of the Chevrolet Cruze a year ago, dealer Steve Hurley bought three rival compacts for his customers to comparison shop -- a Honda Civic, Ford Focus and Toyota Corolla. "I had never been as confident to put a car up against direct competitors as I was with the Cruze," says Hurley, dealer principal of Stingray Chevrolet outside Tampa, Fla. It turned out to be a good bet. The Cruze has shot to the top of the compact market, putting General Motors' flagship brand in unfamiliar territory. (It last led the segment with the Chevy Cavalier in 1993.)
Source: Automotive News

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More articles

Sept. 23 - Video: General Motors: From Bailout to Shanghai

Sept. 22 - Ford: U.S. Sales to Rise in September

Sept. 21 - Underriner to Lead Auto Dealer Group in 2012

Sept. 20 - UAW-GM Contract to Create or Retain 6,400 Jobs as Union Releases Terms

Sept. 19 - Union Pact With GM Puts Pressure on Ford, Chrysler

 
Quotable
"We're seeing interest rates we haven't seen since Truman was president."

   
-- NADA Chief Economist Paul Taylor, who says increased availability of vehicles and easier financing will lead to increased new-vehicle sales in the last four months of this year, Automotive News, Sept. 26
Videos

 
Update on Adverse
Action Requirements

(AutoFocus)

 
NADA Foundation:
A Success Story
 
(AutoFocus)

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Chairman's Column
Economic Fears May be Rising, But New-Car Sales are Still Expected to Rise

Dodd-Frank Law Takes Effect with Implications for F&I Office

NADA U Webinar
-- Oct. 19 at 1 p.m., EDT: “Performing a Monthly Parts Inventory Reconciliation,” presented by Chris Bavis, NADA-ATD Academy instructor.

Call 800.557.6232 to learn more and register.

Foundation News
NADA Foundation Ambassador Supports Reading Program in Michigan

NADA Foundation Program Reaches 500th Ambassador

Marketplace
Seats Available in Five Remaining Academy Classes of 2011

NADA 20 Groups for Fixed Ops Managers Meeting this Fall; Controllers/CFO Groups Now Forming

HP's Small but Mighty PC

Save More Than 50% on Lenovo in September

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