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Friday, Sept. 30, 2011 RSSSEND TO A FRIENDPRINT
Inside This Issue
Toyota-Honda U.S. Rebound Brings Call of 'What Recession?'
Hybrid Car Sales: Lots of Options, Few Takers
Projected Vehicle Sales for 2011 Fall to 12.6M
Media Registration Now Open for the NADA-ATD Convention in Las Vegas
Big Three Unveil New Trucks, Expect to Haul in Strong Sales
GM Unveils Two Safety Firsts with Camera, Airbag
Can J.Lo Sell Fiats?
Click here for NADA's online newsroom at NADAFrontPage.com. .
Top Stories
Toyota-Honda U.S. Rebound Brings Call of 'What Recession?'

Toyota Motor Corp. and Honda Motor Co.’s return to full production this month is boosting U.S. auto sales back near the pace reached before Japan’s earthquake. September light-vehicle sales, to be released Oct. 3, probably rose to a 12.8 million seasonally adjusted annual rate, the average estimate of 14 analysts surveyed by Bloomberg. “With the launch of the new Camry, October should be even better,” said Paul Atkinson, who operates Toyota dealerships in Bryan and Madisonville, Texas. “We’re selling as fast as they’re coming off the damn truck.”
Source: Bloomberg

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Hybrid Car Sales: Lots of Options, Few Takers

For all the excitement generated by every new hybrid car introduction, there is one little problem. In case you haven't noticed, hardly anyone is buying them. The biggest reason people aren't buying them is cost, industry analysts say. Besides price, hybrid cars also face increasing competition from improved fuel economy in non-hybrid cars, said Todd Turner, an industry consultant with Car Concepts. There's only one thing that will sell more hybrid cars, said Turner. "Gas prices will have to go up," he said. "That's it."
Source: CNNMoney.com

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Projected Vehicle Sales for 2011 Fall to 12.6M

Despite the stock market's swings and bad global economic news, auto sales held steady in September, auto executives and analysts said. But they're reviewing their predictions for the fourth quarter amid signs that the economic recovery is losing momentum. "The outlook has weakened somewhat," said George Pipas, market analyst at Ford Motor Co., which recently shaved its U.S. sales forecast for 2011. Jeff Schuster, director of global forecasting at J.D. Power and Associates ... said pent-up demand bolstered September sales, which he estimates rose 9 percent from year-earlier levels. 
Source: The Detroit News

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Media Registration Now Open for the NADA-ATD Convention in Las Vegas

Industry speakers include Chrysler’s Marchionne, NADA’s Wade and Underriner, Daimler Trucks’ Daum and ATD’s Treadway

For the first time, NADA and ATD will be holding a joint Convention and Expo in Las Vegas next February. Thousands of new car and commercial truck dealers and managers, industry executives and exhibitors will attend the 2012 convention, which runs Feb. 3 to 6 at the Las Vegas Convention Center. Industry keynote speakers include Sergio Marchionne, CEO of Chrysler Group and Fiat S.p.A., NADA Chairman Stephen W. Wade and Vice Chairman William P. Underriner, Martin Daum, CEO of Daimler Trucks North America, and ATD Chairman Kyle Treadway. The convention includes 38 dealer franchise meetings, more than 50 NADA University workshops and hundreds of exhibits. To register online, visit www.nadaconventionandexpo.org.
Source: NADA Newsroom

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Big Three Unveil New Trucks, Expect to Haul in Strong Sales

Detroit automakers used the Texas State Fair as a forum for launching a slew of new pickups Thursday, including fresh variants of the Ram 1500, Chevrolet Silverado and Ford F-150 FX. "These value-priced trucks feature HEMI performance, dual chrome-tipped exhausts, a sporty monochromatic look and 20-inch wheels," said Fred Diaz, head of the Ram Truck division. "We expect they'll be a big hit with younger buyers." Jim Farley, vice president of global marketing, sales and service, said Ford's EcoBoost option is resonating with customers still wary of high gasoline prices. He said half of F-150 buyers opt for the turbo-charged V-6, which delivers the power of a V-8.
Source: The Detroit News

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GM Unveils Two Safety Firsts with Camera, Airbag

General Motors showed off two safety innovations Thursday that are firsts for the auto industry: a camera-based crash-alert system, which costs up to five times less than radar-powered versions, and an airbag that inflates between the front seats. The crash-alert system uses a camera to track a vehicle's proximity to other cars on the road, beeping when a driver is at risk of rear-ending a car or is drifting out of his or her lane. GM plans to debut the front-seat airbag on the 2013 models of its Lansing-built crossovers: standard on the Buick Enclave and on power-seat versions of the GMC Acadia and Chevrolet Traverse.
Source: Detroit Free Press

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Can J.Lo Sell Fiats?

If getting attention is the mark of successful advertising, then Fiat-Chrysler's chief marketing officer Olivier Francois is a genius. On Super Bowl Sunday, the Olympics of advertising, Francois won a gold medal with a two minute Chrysler commercial that used a decaying and decrepit Motor City as a backdrop to celebrate cars that are "imported from Detroit." For the past two weeks, Francois has aired a 30-second Fiat commercial showing a singing and dancing J.Lo plugging the 500 while fetchingly attired in a midriff-bearing blouse and pleated tap shorts. Defending his choice of celebrity pitchwoman, Francois said in a statement: "Jennifer fits perfectly with the brand not because of who she is but because of what she is -- authentic, passionate, modern and a fighter determined to stand out from the rest." Click here to watch the commercial.
Source: Fortune

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More articles

Sept. 29 - Browning: VW Brand Now Profitable in U.S.

Sept. 28 - Deadline for US Auto Fuel Economy Proposal to Slip

Sept. 27 - NADA Joins Challenge to New NLRB Poster Mandate

Sept. 26 - U.S. Auto Sales Defy Economic Fears

Sept. 23 - Video: General Motors: From Bailout to Shanghai

 
Quotable
"The industry is hiring, it's producing more and there's pent-up demand."

   
-- George Magliano, a New York-based economist at IHS Automotive, says despite an uncertain economy, "the auto business is showing pretty good strength," Bloomberg, Sept. 30
Videos

 
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Chairman's Column
Economic Fears May be Rising, But New-Car Sales are Still Expected to Rise

Dodd-Frank Law Takes Effect with Implications for F&I Office

Convention News
Five Las Vegas Hotels Sold Out

Registration for the 2012 NADA-ATD Convention & Expo, Feb. 3-6, remains brisk. For the first time, both conventions will be held together. Top hotels in Las Vegas are filling up quickly. Click here to register.
Foundation News
NADA Foundation Ambassador Supports Reading Program in Michigan

NADA Foundation Program Reaches 500th Ambassador

Marketplace
Seats Available in Five Remaining Academy Classes of 2011

NADA 20 Groups for Fixed Ops Managers Meeting this Fall; Controllers/CFO Groups Now Forming

HP's Small but Mighty PC

Save More Than 50% on Lenovo in September

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