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Friday, Nov. 4, 2011 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside This Issue
NADA Special Section is Featured in This Week's Edition of TIME Magazine
GM Saves 1,260 Jobs Making Chevrolet Colorado in Missouri
Lexus Starts 'December to Remember' Deals a Month Early
BMW Rides Luxury Demand
Chevrolet Dealers Celebrate a Century of Sales and Service
Click here for more auto industry news at .
Top Stories
NADA Special Section is Featured in This Week's Edition of TIME Magazine

NADA has partnered with TIME magazine to produce a special section, “Driven by Innovation,” which is available on newsstands this week. This is the ninth consecutive year that the NADA insert has appeared in TIME, which is published weekly with a U.S. audience of more than 20 million and a global audience of more than 24 million. The 12-page section focuses on how the automobile industry is being shaped by advances in everything from clean-car technology to mobile apps. It also highlights the resiliency of the auto industry and dealers through difficult economic times, stresses the importance of consumers in the hybrid/electric car buying process and highlights the National Automobile Dealers Charitable Foundation’s support of the 9/11 families. Plus, it features profiles on Tom Castriota, the 2011 TIME Dealer of the Year, and 2011 finalist Rick Jensen. “We couldn’t be more pleased with the TIME insert. Not only does it highlight the auto industry, it specifically showcases the good work of dealers in the community,” said Marcy Maguire, chairman of NADA’s public affairs committee. Click here to download your copy of the NADA insert.
Source: NADA Newsroom

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GM Saves 1,260 Jobs Making Chevrolet Colorado in Missouri

General Motors made official [Thursday] what its union had already broadcast, that it's going to make the Chevrolet Colorado midsize pickup at its Wentzville Assembly plant in Missouri. It will allow GM to create or maintain 1,260 jobs hourly and salaried jobs. The investments will support tooling and equipment upgrades. Product details, timing and pricing will be announced later. The current-generation Colorado will be produced in Shreveport, La., through the 2012 model year.
Source: USA Today

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Lexus Starts 'December to Remember' Deals a Month Early

Knocked out of its position as the longtime luxury sales leader, Lexus wants to make this a November to remember -- even if it would probably rather forget the rest of 2011. Lexus' annual, and memorable, red-bow-themed sales promotion, a "December to Remember," has begun earlier this year. Inventory recoveries after Japan's earthquake disruptions have prompted the brand to move the program ahead of its usual Thanksgiving kickoff, Lexus chief Mark Templin told reporters yesterday.
Source: USA Today

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BMW Rides Luxury Demand

BMW AG's third-quarter earnings rose 24% on Thursday and the auto maker confirmed a goal of selling more than 1.6 million vehicles this year despite economic worries in Europe and the U.S. The world's best-selling luxury auto maker said it is well placed for further growth as it has one of the market's youngest product line-ups, following several model changeovers including the new-generation 5-series, a key model both in terms of sales volume and revenue per vehicle.
Source: The Wall Street Journal

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Chevrolet Dealers Celebrate a Century of Sales and Service

After being awarded the Chevrolet franchise in 1915, brothers Harold A. Benson and Ray Benson and their cousin Roy Benson drove nearly 300 miles from New York City to a tiny New Hampshire town in their first Chevrolet. Nearly 100 years later, and as one of the oldest Chevrolet dealerships in the United States, Benson Auto in Franklin, N.H. is still selling Chevrolets to loyal customers from their original North Main Street location. “My grandfather and father instilled in me that if you put the customer first, and are honest with them, they’ll come back to you,” said Corey Benson, fourth-generation president of Benson Auto.
Source: Dealer Communications

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More articles

The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international.

"We are proud to be a Chevy dealer and owe much of our success to the many generations of customers that continue to do business with us."

    -- Corey Benson, fourth-generation dealer and president of Benson Auto in Franklin, N.H., Dealer Communications, Nov. 3

Sponsored by   


Ford's Czubay on Company's Progress and Dealer Relations  (AutoFocus)

NADA Used Car Guide
October Market Update


 Families of 9/11
Thank NADA Foundation


 More videos

Chairman's Column
Study Takes a Look at ROI of Factory Image Programs

Economic Fears May be Rising, But New-Car Sales are Still Expected to Rise

Dodd-Frank Law Takes Effect with Implications for F&I Office

Convention News
Registration for NADA Convention is Up; Another Sign Auto Industry is Recovering

Early registration for the upcoming NADA-ATD Convention and Expo in Las Vegas indicates attendance is on pace to exceed 20,000 for the first time in four years. Convention registration is up 20 percent compared to the same time last year. Exhibit sales are up 30 percent, with 450 companies exhibiting in more than 500,000 square feet. Six hotels in Las Vegas have already sold out. Click here to register.

Foundation News
NADA Foundation: Ambassador Supports American Red Cross

NADA Foundation: Ambassador Supports Reading Program in Michigan

NADA Foundation Program Reaches 500th Ambassador

Free MarketINSIGHT Webinar: Nov. 8, 1 p.m. EDT, "Five Strategies to Boost Business"

Special NADA Pricing on Sleek HP Powerhouse PC

Holiday Savings from Lenovo
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