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Tuesday, Nov. 22, 2011 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside this issue
UAW to Campaign at Dealers to Organize Nonunion U.S. Plants
Fiat Shakeup: Soave Out as Italian Brand Struggles In U.S. Market
VW May Need More U.S. Dealers
GM to Reopen Tennessee Saturn Plant for Chevy Equinox
New Chrysler Ad Set for Thursday Lions Game
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Top Stories
UAW to Campaign at Dealers to Organize Nonunion U.S. Plants

The UAW, whose leader has staked its future bargaining power on organizing U.S. plants of Asian and European automakers, plans to start pressuring the companies through dealership campaigns. Regional UAW representatives trained members about how the campaign will work at UAW Local 2209 on Nov. 19, said Mark Gevaart, president of the local in Roanoke, Ind. “While details of the UAW’s ‘dealership campaign’ are not public, the National Automobile Dealers Association would have serious concerns about any efforts that interfere with the car buying process or frustrate customer satisfaction at dealerships," the association said in a statement. "Attempting to disrupt new-car sales by targeting small businesses whose employees and families are dependent on those sales could create a public backlash and be counterproductive for the entire industry," NADA said in the statement.
Source: Automotive News

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Fiat Shakeup: Soave Out as Italian Brand Struggles In U.S. Market

Chrysler Group LLC named Timothy Kuniskis its new boss of the Fiat brand for North America, effective immediately. Kuniskis, who most recently served as director for Chrysler and Fiat brand product marketing, succeeds Laura Soave, once the hip, young face of Fiat, who Chrysler said left the company to “pursue other interests.” The car maker’s lead-off vehicle for North America, the subcompact Fiat 500 has so far posted weaker sales than initially expected, and the rollout of new Fiat dealerships, which the company calls studios, has also failed to keep pace with original plans.
Source: The Wall Street Journal

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VW May Need More U.S. Dealers

Volkswagen may need to increase its dealer network in the United States in the long term to meet its sales goals, Jonathan Browning, CEO of Volkswagen Group of America, said. Browning said VW is on track to sell more than 300,000 vehicles in the U.S. this year. He sees "double digit" VW-brand sales growth next year, but would not give a specific target. VW expects its dealer network to be stable over the next two to three years. "But by 2014/15 we will have to add dealers across the U.S. to achieve our long-term objectives," Browning told Automotive News Europe on the sidelines of the L.A. Motor Show. Currently, VW brand has about 600 dealers in the U.S.
Source: Automotive News

Related article

 How Will Volkswagen Sell 1 Million Cars a Year in the U.S.? (Los Angeles Times)

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GM to Reopen Tennessee Saturn Plant for Chevy Equinox

General Motors Co. will reopen its former Saturn plant in Spring Hill, Tenn., to build extra supplies of the Equinox crossover and other hot-selling vehicles, the company said Monday. The Detroit-based automaker will invest $61 million and create 685 jobs to turn the assembly plant — idled in fall 2009 — into an "ultra flexible" factory capable of building a range of models, said Cathy Clegg, GM's vice president of labor relations. The flexibility to build a range of models without having to spend a lot of downtime to retool will allow GM customers to get top-selling cars without waiting. "We do not want to miss an opportunity to get a customer in one of our vehicles," Clegg added.
Source: The Detroit News

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New Chrysler Ad Set for Thursday Lions Game

Chrysler has tweaked its “Imported from Detroit” marketing theme, adding a poem from former Free Press reporter and Michigan poet laureate Edgar A. Guest, for a gritty 60-second spot that will air during Thursday’s Lions-Packers game on Fox. The spot, which features a montage of urban and suburban streetscapes, opens with Muddy Waters singing “Mannish Boy.” Then the blues classics fades as a voiceover recites Guest’s poem “See it Through.” It also includes a shot of Lions defensive lineman Ndamukong Suh in front of his Chrysler 300.
Source: Detroit Free Press

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More Articles

The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international.

"We do not want to miss an opportunity to get a customer in one of our vehicles."

    -- Cathy Clegg, GM's vice president of labor relations, on the reopening of its former Saturn plant in Spring Hill, Tenn., which GM says will allow customers to get top-selling cars without waiting, The Detroit News, Nov. 21

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NADA - National Automobile Dealers Association

 Economic Report from NADA Chief Economist Paul Taylor

Ford's Czubay on Fuel Economy and Consumer Choice  (AutoFocus)

NADA Used Car Guide October Market Update (AutoFocus)

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Chairman's Column
Study Takes a Look at ROI of Factory Image Programs

Economic Fears May be Rising, But New-Car Sales are Still Expected to Rise

Dodd-Frank Law Takes Effect with Implications for F&I Office

Convention news
Highest-Rated Convention Speaker Returns in 2012

Jeffrey Hargett of the Ritz-Carlton Leadership Center—the highest-rated workshop speaker from the past convention—was invited back to the 2012 convention in Las Vegas to speak on a different topic, “How to Fulfill Your Customers’ Unexpressed Wishes.” The workshop will be held only once—on Saturday, Feb. 4 at 10:30 a.m. at the convention center. A workshop video will not be produced. Click here to register for the convention today.

Foundation news
NADA Foundation Ambassador Peter Blackstock Supports California School

Iraq War Veteran, Disabled Child Receive Canine Companions from the NADA Foundation

NADA Foundation: Ambassador Supports American Red Cross

New NADA Mobile App for iPhone and iPad

Black Friday Door Buster from HP

Lenovo's Black Friday Doorbuster
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