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Inside this issue
NADA to Give Renovation Study Results at Convention
Dealers Are Top Priority for Reuss
Detroit Three Gain Market Share in 2011
Honda Aims for New Acura ILX to Help Keep Gen-Y Buyers Out of Lexus, BMW
Dart Name: Valuable Heritage -- or Baggage?
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
NADA to Give Renovation Study Results at Convention

The National Automobile Dealers Association will release results of its study of manufacturer facility programs on Saturday, Feb. 4, at the association's convention in Las Vegas. The NADA-funded study aims to reveal whether investments in the manufacturer-driven facility image programs provide an adequate payback for dealers. Former McKinsey & Co. partner Glenn Mercer is conducting the study. Mercer has spoken with scores of dealers, dealer lawyers and accountants, plus 12 automakers thus far, "almost all the major volume brands," NADA spokesman David Hyatt said. NADA Chairman Stephen Wade, a multibrand dealer in Utah, says the manufacturers have been open with Mercer. "The whole idea here is to get some sense around this," said Wade, who calls the facility issue the No. 1 concern of dealers right now. "I've said repeatedly one size doesn't fit all. What may be wise in New York might not be wise in Alaska."
Source: Automotive News

Editor's note: Registration for the 2012 NADA-ATD Convention & Expo is up 20 percent and hotel rooms are filling up fast. Click here for more information or to register today.

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Dealers Are Top Priority for Reuss

N.A. chief: GM store program is fair, vital

As president of General Motors North America, there are few corners of the business that Mark Reuss doesn't nose into. On a recent weekend, he logged 500 miles tooling around in Cadillac's forthcoming XTS sedan so he could offer feedback to engineers and marketers. But Reuss is especially preoccupied with another part of the business these days: dealers. "We have some pretty lofty goals to be No. 1 in customer satisfaction and service," Reuss told Automotive News last week. "I think we have a rare opportunity to do it with the dealerships that we have." Reuss, 48, makes no apologies for one part of that pursuit that has some GM dealers crying foul: The extensive, some say stringent, program to improve the look and feel of dealerships. He calls GM's facility image campaign "by far the fairest and most equitable" in the industry.
Source: Automotive News

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Detroit Three Gain Market Share in 2011

This year, for the first time since 1988, all three Detroit automakers have gained market share in the U.S. General Motors and Ford benefited from new fuel-efficient cars such as the Chevrolet Cruze and Ford Fiesta that sold well when gas prices soared above $4 a gallon last spring. A tragic, but large, contributing factor was last March's massive earthquake and tsunami in Japan that caused a shortage of cars and trucks. Through November, the Detroit Three captured 47.2% of combined market share, up from 45.1% for the same period in 2010, Autodata said.
Source: Detroit Free Press

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Honda Aims for New Acura ILX to Help Keep Gen-Y Buyers Out of Lexus, BMW

Honda Motor Co., seeking to revive its Acura luxury brand, is introducing a sedan intended for younger buyers unable to afford higher-end marques. It's part of an effort to improve Acura’s image with new models. The compact ILX is aimed at “Generation-Y” drivers who are turning 30, Honda said at a briefing in Las Vegas this month. The sedan will start “well under $30,000” when it goes on sale in early 2012, and will be shown next month at the Detroit auto show, said Vicki Poponi, assistant vice president for product planning at Honda’s U.S. unit.
Source: Bloomberg

 Poll: Mobile-Device Car Shoppers Young and Affluent (WardsAuto.com)

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Dart Name: Valuable Heritage -- or Baggage?

Chrysler Group's decision to resurrect a long-dead name -- the Dodge Dart -- for a new compact drew sharp reactions last week. Some commentators thought the name carries too much baggage. Others said it still has value. "A new Dodge Dart has not left the factory floor since the 1970s, when people wore bell bottoms and pointed a lot while dancing, but the model name retained its currency, kept alive by hipsters eager to roll in vintage slant six," [said Wayne Cunningham, automotive reviewer, CNET.com.] "Dodge must have realized the model still has cachet."
Source: Automotive News

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The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international.

 
Quotable

"The whole idea here is to get some sense around this."

    -- NADA Chairman Stephen Wade, on an NADA-funded study aimed at revealing whether investments in the manufacturer-driven facility image programs provide an adequate payback for dealers, Automotive News, Dec. 12




NADA - National Automobile Dealers Association
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Chairman's Column
2012 Convention on Pace to Be Biggest Since 2008

Congress Members: 'Time Out' Needed on Fuel Economy Regulation

Study Takes a Look at ROI of Factory Image Programs

Convention news
Wade: Make Your Plans Today to Attend the 2012 NADA-ATD Convention & Expo

Have you made your plans to attend the 2012 NADA-ATD Convention & Expo in Las Vegas? NADA Chairman Stephen Wade says every dealer should attend. "There's no better way to catch up on the latest innovative technologies than by visiting the expo hall," says Convention Chairman Rick Morrison. Click here to hear from Wade, Morrison and ATD Convention Chairman David Yglesias on why you should register today.



Exhibitor Update

Click here for the latest news on first-time exhibitors.

Foundation news
NADA Foundation Ambassador Peter Blackstock Supports California School

Iraq War Veteran, Disabled Child Receive Canine Companions from the NADA Foundation

NADA Foundation: Ambassador Supports American Red Cross

Marketplace
New NADA Mobile App for iPhone and iPad

HP's Inventory Blowout

Lenovo's New December Deals

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