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Friday, Dec. 30, 2011 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside this issue
Data Suggest Recovery Gaining Steam
Ford 2011 Sales Top 2 Million for First Time Since 2007
Saab Attracts Interest from India's Mahindra
Fisker Recalls Karmas After A123 Reports Battery Defect
The Best Auto Ads of the Fourth Quarter
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Top Stories
Data Suggest Recovery Gaining Steam

Fewer Americans are filing new claims for jobless benefits than at any time since the end of the recession, the latest signal that the U.S. economy is ending a year of uncertainty on a positive note. The unemployment data, along with other positive figures from the housing and manufacturing sectors, suggest that the economic recovery is once again gaining momentum after nearly stalling out earlier this year. Fears of a return to recession crested over the summer but ebbed in recent months, as statistics have consistently shown the economy keeps growing, albeit slowly.
Source: The Wall Street Journal
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Ford 2011 Sales Top 2 Million for First Time Since 2007

Ford Motor said its U.S. vehicle sales topped 2 million this year for the first time since 2007, implying a 15 percent share in the second biggest auto market in the world. Ford's small cars sales are on pace to post an increase of more than 20 percent this year, while its utility vehicles are tracking a 30 percent gain, the company said.
Source: Reuters

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Saab Attracts Interest from India's Mahindra

Mahindra & Mahindra Ltd., India’s biggest sport-utility vehicle manufacturer, is interested in buying at least parts of bankrupt Swedish carmaker Saab Automobile, two people familiar with the situation said. Mahindra, based in Mumbai, is in the process of trying to set up meetings with the two court-appointed administrators who are overseeing Saab’s bankruptcy to possibly buy parts of the carmaker or the whole company, said the people, who declined to be identified because the plans are private. At least one Turkish company is also interested in investing in Saab, one of the people said.
Source: Bloomberg

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Fisker Recalls Karmas After A123 Reports Battery Defect

Fisker Automotive Inc., which is beginning to sell plug-in electric sports cars, said it is recalling 239 Karma cars in the U.S. because of a battery defect supplier A123 Systems Inc. announced last week. Misplaced hose clamps in the batteries could cause coolant to leak and potentially cause fires in all Karmas produced so far, Fisker, based in Anaheim, California, said in a notice posted [Thursday] to the U.S. National Highway Traffic Safety Administration’s website.
Source: Bloomberg

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The Best Auto Ads of the Fourth Quarter

This quarter has not been automotive’s shining moment in advertising. The auto industry, by and large, has used this holiday season as an opportunity to plug “sales events” vs. solid creative brand messages, a tactic that has actually worked for a few trying to drive demand among “intenders” (people planning to buy a car in the next 90 days), but consumers have overwhelmingly indicated that car ads whose central creative theme features bows and jingles don’t work: “It’s the Christmas car bow ad,” said one consumer. “I think advertisers should know we’re tired of these and they should do something else....”
Source: Forbes

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The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international.


"We continue to hear people say that the U.S. recovery is fragile, and that's the wrong word. It's durable. It's just not robust. It's a moderate expansion."

    -- Michael Gapen, an economist with Barclays Capital, The Wall Street Journal, Dec. 30

NADA - National Automobile Dealers Association
 Wade: Make Your Plans Today to Attend the 2012 Convention (NADA-TV)

Ford's Czubay on Fuel Economy and Consumer Choice (AutoFocus)

NADA Used Car Guide December Guidelines Report (NADA UCG)

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Chairman's Column
2012 Convention on Pace to Be Biggest Since 2008

Congress Members: 'Time Out' Needed on Fuel Economy Regulation

Study Takes a Look at ROI of Factory Image Programs

Convention news
myNADAplanner now available!

myNADAplanner is a free service that matches the business needs of attendees with exhibitors by selecting the best possible connections based on information provided at convention registration. Attendees can schedule meetings before, during and after the convention, search for products and create a personalized, printable floorplan map. Access to myNADAplanner is available to all registered attendees and exhibitors. Registration IDs sent in the registration/housing confirmation emails are required to access myNADAplanner. Click here for more info.

Exhibitor Update

Click here for the latest news on first-time exhibitors.

Foundation news
Cleveland Dealers Donate $120,000 to NADA Foundation Ambassador Program

ATD Chairman Urges Dealers to Learn More about Ambassador Program

NADA Foundation Ambassador Peter Blackstock Supports California School
New NADA Mobile App for iPhone and iPad

HP's Inventory Blowout

Lenovo's New December Deals

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