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Inside this issue
Detroit Automakers Are (Finally!) Making Profits
Mercedes Sells Record 1.26 Million Cars in 2011 on U.S., Emerging-Market Growth
Dec. Unemployment Rate Lowest in Nearly 3 Years
Extra Steel is GM's Fix for Volt Battery
Dealers Face Facebook Facts
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Top Stories
Detroit Automakers Are (Finally!) Making Profits

All three U.S. automakers are on track to be profitable in 2011 when they report results in the coming weeks. That's something that hasn't happened since 2004. And there's hope for the future because even better profits may lay ahead. Detroit is now able to make money even at a sales level that would have been considered catastrophically low only a few years ago. "Their business models have changed forever," said Rebecca Lindland, director of strategic review for IHS Automotive.

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Mercedes Sells Record 1.26 Million Cars in 2011 on U.S., Emerging-Market Growth

Daimler AG sold 8 percent more Mercedes-Benz cars in 2011, reaching a new record of over 1.26 million vehicles, and forecasts more growth as it rolls out new models including the upcoming A class. In the U.S., Mercedes' second-biggest market, sales rose 13.3 percent to 245,231 units last year, while December sales, lifted by new-generation versions of the C- and M-class models, jumped 27.9 percent to 25,701 units. Overall sales for Mercedes-Benz Cars between January and December totaled 1.36 million units, a rise of 7.7 percent over the previous year.
Source: Automotive News

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 BMW Beats Mercedes to Take Lexus’s U.S. Top-Selling Luxury Title (Bloomberg)
 Cadillac Takes on BMW Amid GM Rebound (Bloomberg)

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Dec. Unemployment Rate Lowest in Nearly 3 Years

The U.S. job market strengthened in the second half of 2011 and added 200,000 jobs in December while the unemployment rate fell to 8.5% from a revised 8.7% a month earlier. The better-than-expected monthly gain of 219,000 private-sector jobs means American businesses have replaced more than 3 million of the 4.2 million private-sector jobs lost the past 13 months. Many businesses say they are ready to increase hiring in early 2012 after seeing stronger consumer confidence and greater demand for their products and services.
Source: USA Today

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Extra Steel is GM's Fix for Volt Battery

General Motors' solution for two post-crash-test fires in Chevrolet Volt batteries includes modifying Volts in dealerships and on the assembly line, but the automaker doesn't plan a formal marketing effort to promote the new safety features. The changes will add extra steel around the battery pack, preventing vehicle parts from puncturing the case in severe crashes, GM product chief Mary Barra said Thursday during a conference call. The in-dealership fix should be ready by February.
Source: Detroit Free Press

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Dealers Face Facebook Facts

Properly used, social-media websites allow dealers to connect with consumers and enhance credibility, experts say.

Auto dealers can use Facebook to their advantage but avoid getting egg on their faces by misusing it, social-media experts say. “With Facebook, if you do it wrong, it’s worse than not doing it at all,” says Tommy McClung, CEO of CarWoo!, an online automotive firm. “If you don’t have a strategy, I’d recommend staying away from it.” Properly used, Facebook and other social-media websites allow dealers to connect with consumers, keep in touch and enhance credibility, say attendees of a J.D. Power and Associates Internet Roundtable here.
Source: WardsAuto

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The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international.


"It's a remarkable turnaround in quite a short period of time. We're really amazed by it."

    -- Gary Silberg, national automotive industry leader for KPMG, on all three U.S. automakers' achieving profitability in 2011, something that hasn't happened since 2004,, Jan. 5

NADA - National Automobile Dealers Association
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Chairman's Column
2012 Convention on Pace to Be Biggest Since 2008

Congress Members: 'Time Out' Needed on Fuel Economy Regulation

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Convention news
myNADAplanner now available!

myNADAplanner is a free service that matches the business needs of attendees with exhibitors by selecting the best possible connections based on information provided at convention registration. Attendees can schedule meetings before, during and after the convention, search for products and create a personalized, printable floorplan map. Access to myNADAplanner is available to all registered attendees and exhibitors. Registration IDs sent in the registration/housing confirmation emails are required to access myNADAplanner. Click here for more info.

Exhibitor Update

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Foundation news
Cleveland Dealers Donate $120,000 to NADA Foundation Ambassador Program

ATD Chairman Urges Dealers to Learn More about Ambassador Program

NADA Foundation Ambassador Peter Blackstock Supports California School
New NADA Mobile App for iPhone and iPad

HP's Inventory Blowout

Lenovo's New Year Deals

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