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Inside this issue
U.S. Auto Sales Sizzle
Ford Raises Forecast for 2012 Total U.S. Auto Sales
Payoff for Efficient Cars Takes Years
Altima is No. 2 Seller in U.S., But Nissan Wants More
Chevy Hopes New Impala Will Revive Big-Car Sales
Twitter Heads to Motown to be Closer to Automakers
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Top Stories
U.S. Auto Sales Sizzle

Gasoline Prices Kick Up Demand as Buyers Choose More Fuel-Efficient Vehicles
Four years ago, a sharp spike in gasoline prices helped push the three U.S. auto makers to the brink of collapse. Now, $4-a-gallon gas is having the opposite effect: it is helping to keep U.S. sales on an upward track. Last month, consumers' thirst for small and fuel-efficient cars was a prime factor in driving light car and truck sales nearly 13% higher than a year ago. All told auto makers sold 1.4 million light vehicles in March, according to researcher Autodata Corp., with GM, Ford Motor Co. and Toyota Motor Corp. reporting healthy increases, and Chrysler Group LLC posting a 34% jump over a year ago.
Source: The Wall Street Journal

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Ford Raises Forecast for 2012 Total U.S. Auto Sales

Ford Motor Co. has raised its forecast for total 2012 U.S. auto sales after the industry's solid first quarter, Ford President for the Americas Mark Fields said on Wednesday. Ford now expects the U.S. auto industry sales for the year to be 14.5 million to 15 million vehicles, including medium and heavy trucks. That is up from its previous forecast of 13.5 million to 14.5 million.
Source: Reuters

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Payoff for Efficient Cars Takes Years

Ed Moran’s new Toyota Prius was programmed by the dealer to make him feel good about his gas savings. Like more and more Americans, Mr. Moran is looking to a fuel-efficient car to help soften the financial blow of ever higher gas prices. Except for two hybrids, the Prius and Lincoln MKZ, and the diesel-powered Volkswagen Jetta TDI, the added cost of the fuel-efficient technologies is so high that it would take the average driver many years — in some cases more than a decade — to save money over comparable new models with conventional internal-combustion engines. That is true at today’s pump prices, around $4, and also if gas were to climb to $5 a gallon, the data shows. Gas would have to approach $8 a gallon before many of the cars could be expected to pay off in the six years an average person owns a car. Analysts say the added cost of the new technologies is limiting the ability of fuel-efficient cars to gain broader appeal. Hybrid sales have surged more than 60 percent this year, but they still account for less than 3 percent of the total market.
Source: The New York Times

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Altima is No. 2 Seller in U.S., But Nissan Wants More

So far this year, the Nissan Altima is the second-best selling car in the U.S. and CEO Carlos Ghosn aims to keep it that way or challenge Toyota's Camry for the top spot. Ghosn unveiled the 2013 Nissan Altima on Wednesday at the 2012 New York International Auto Show. The new model will go on sale July 1. Ghosn is pushing Nissan to grow its U.S. market share to 10% from 8.2% last year, making the success of the new Altima essential to reaching that goal.
Source: Detroit Free Press

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Chevy Hopes New Impala Will Revive Big-Car Sales

General Motors Co.'s Chevrolet brand is trying to resuscitate sales of big sedans with a sleek, new version of the Impala. The family hauler, which mostly sells to rental car companies, is the last model in Chevy's lineup to be revamped. When it hits showrooms early next year, it will replace an Impala that was last updated in 2005. The 10th generation Impala gets much of its design from other Chevrolets.
Source: The Associated Press

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Twitter Heads to Motown to be Closer to Automakers

Twitter, looking for better proximity to car companies with hefty ad budgets, said Wednesday it will open an office in Detroit just as the city's elected leaders scramble to avoid bankruptcy or a state takeover. The San Francisco social media firm has located an office in the Motor City following a notable financial recovery by General Motors Co., Ford Motor Co. and Chrysler from years of painful restructuring and depressed auto sales. 
Source: Reuters

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The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international. For more information, visit

"People are feeling good about the economy and the stock market and are coming in."

-- Earl Stewart, who owns a Toyota dealership in Lake Park, Fla., said he sold 323 new cars in March, a level he last reached before the 2008/2009 recession, The Wall Street Journal, April 4


NADA - National Automobile Dealers Association


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