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Inside this issue
Ally's Mortgage Unit Bankruptcy Could Boost Its Auto Business
GM CEO Interested in Buying Ally's International Business
Judge Rejects New Rule On Union Organizing
Upcoming Webinar: Selling Fuel Economy and the New Federal Label
Ford Ad Campaign Bucks Traditional Principles to Build 'Intrigue'
Ford, Chrysler Boost Incentives for Armed Forces Members
In a Global Marketplace, Toyota and Volkswagen Make Room for Niche Vehicles
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
Ally's Mortgage Unit Bankruptcy Could Boost Its Auto Business

CEO Carpenter wants to lower borrowing costs
It should be good news for Chrysler Group and GM dealers in the United States if Ally Financial can divorce itself once and for all from its troubled ResCap mortgage subsidiary. Ally announced [Monday] it filed for Chapter 11 bankruptcy protection for ResCap and a long list of related subsidiaries in U.S. Bankruptcy Court in New York.
Source: Automotive News

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GM CEO Interested in Buying Ally's International Business

General Motors Co. is interested in acquiring Ally Financial Inc.'s international operations, the chief executive officer of the world’s top-selling automaker said. “We’re interested in it, but we’re not going to bleed to buy it,” GM CEO Dan Akerson said in an interview [Monday] at Bloomberg’s New York headquarters. “We’re the natural buyer.”
Source: Bloomberg

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Judge Rejects New Rule On Union Organizing

A federal judge on Monday struck down a rule designed to make it easier for unions to hold organizing elections on the grounds that the National Labor Relations Board lacked a quorum when it passed the measure last year. Judge James Boasberg of the U.S. District Court for the District of Columbia said the rule is invalid and elections must continue under the old procedures. The ruling is a victory for business groups that challenged the regulation and a setback for labor unions and board Democrats who backed the change.
Source: The Wall Street Journal

Editor's note: NADA is a member of the Coalition for a Democratic Workplace, a lead petitioner in the successful challenge of the rule.

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Upcoming Webinar: Selling Fuel Economy and the New Federal Label

NADA University, in partnership with federal regulatory agencies, is hosting the webinar, “Selling Fuel Economy and the New Federal Label,” at 1 p.m. EDT on Tuesday, May 22. “High and erratic fuel prices are causing consumers to focus on fuel economy like never before,” said Doug Greenhaus, NADA’s chief regulatory counsel. “And new government fuel economy mandates will impose higher costs on tomorrow’s vehicles.” The webinar will be presented by NADA’s Greenhaus, Kristin Kenausis from the U.S. Environmental Protection Agency, Gregory Powell from the National Highway Traffic Safety Administration, and Don Chalmers, chairman of NADA’s Government Relations Committee.“This webinar will prepare new-vehicle sales managers and their staffs to answer questions from their customers about the new fuel economy labels,” Greenhaus added. “Current insights into how consumers understand and value fuel economy will be discussed, along with new ideas for making the fuel economy value proposition.” By law, model year 2013 vehicles will have new fuel economy information on their Monroney labels.

Participants will learn:

  • Key details about the new EPA/NHTSA fuel economy label;
  • Current information on how prospective new-vehicle purchasers value fuel economy;
  • Which tools enable consumers to compare fuel economy performance; and
  • New ideas to help vehicle purchasers recognize a fuel economy value proposition.

Registration for the webinar is free for NADA and ATD members. Click here to register.
Source: NADA University

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Ford Ad Campaign Bucks Traditional Principles to Build 'Intrigue'

Ford Motor Co. plans to launch its new models and appeal to the coasts with a new advertising campaign that leverages its national reputation for promoting fuel efficiency and avoiding a taxpayer bailout — without showing the automaker's name or logo until the very end.
Source: The Detroit News

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Ford, Chrysler Boost Incentives for Armed Forces Members

GM also offers 'honor badge' to military buyers
As the nation prepares to observe Memorial Day on May 28, Ford Motor Co. and Chrysler Group are offering military personnel additional incentives when they buy new vehicles.
Source: Automotive News

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In a Global Marketplace, Toyota and Volkswagen Make Room for Niche Vehicles

Though the world’s major automakers have optimized their efficiency and profitability by producing global vehicles that can be sold worldwide with minimal changes, specialization still plays a role in the automotive marketplace.
Source: The New York Times

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The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international. For more information, visit www.nada.org.

 
Quotable
"We're not trying to invent a new reality for Ford. We're trying to document the goodness in the company already."

   
-- Jim Farley, Ford Motor Co.'s group vice president for global marketing, sales and service, referring to the automaker's new commercial spot, which keeps mum on the brand's identity for most of the commercial to challenge viewers' perceptions of the Blue Oval, The Detroit News, May 15


 

NADA - National Automobile Dealers Association

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