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Inside this issue
Volkswagen Aims to Double Its U.S. Sales in Six Years
The Rise of the Petite SUVs
Honda Says Fit EV Gets 118 MPG Equivalency Rating from EPA
NADA Says LEAF and Volt Retain Nearly All the Value after One Year
Toyota's New Focus on Sexy Design Risky but Necessary
Saab's Heart Still Beats
Jaguar Gets Wild Ride in 'Mad Men'
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
Volkswagen Aims to Double Its U.S. Sales in Six Years

Volkswagen will step up its presence in the crossover-SUV market in a big way as the automaker elbows its way into the mainstream of the U.S. car market. VW is in the early stages of an ambitious plan to boost its American car sales from 324,400 last year to 800,000 by 2018.
Source: USA Today

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The Rise of the Petite SUVs

There is a shift under way in what Americans want from their everyday vehicles, and few new models illustrate that as clearly as the new Ford Escape hitting showrooms now. The most popular SUVs are smaller and nimble, part of a class of vehicle referred to as compact crossovers.
Source: The Wall Street Journal

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Honda Says Fit EV Gets 118 MPG Equivalency Rating from EPA

The Honda Fit EV has been given a 118-mile-per-gallon equivalency rating by the Environmental Protection Agency, the highest rating of any electric passenger car to date. Using a 20-kilowatt-hour lithium-ion battery, the Fit EV has a total range of 82 miles in the combined driving cycle. The EPA has estimated the Fit EV's annual electric "fuel" cost would be $500, Honda said in a release.
Source: Automotive News

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NADA Says LEAF and Volt Retain Nearly All the Value after One Year

In its newly released June edition, the National Automobile Dealers Association (NADA) Official Used Car Guide lists average trade-in values for both the 2011 Nissan LEAF and the 2011 Chevy Volt. According to the NADA Guide, a typically equipped 2011 LEAF SV has an average trade-in value of $23,975—95 percent of its after-federal-tax-credit sticker price of $25,280. Meanwhile, NADA Guides lists the average trade-in value for a typically equipped 2011 Chevy Volt at $29,325—90 percent of its after-credit sticker price of $32,780.
Source: PluginCars.com

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Toyota's New Focus on Sexy Design Risky but Necessary

Once upon a time, all an auto maker needed to succeed in the U.S. was bullet-proof quality and good recommendations fromConsumer Reports magazine.
Source: WardsAuto

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Saab's Heart Still Beats

Saab is not producing cars any more but it hasn't abandoned its estimated 1.5 million customers. The company's parts and service arm, Saab Automobile Parts AB, continued its expansion this week by opening a North American subsidiary to serve an estimated 500,000 Saab owners in United States and Canada.
Source: Automotive News

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Jaguar Gets Wild Ride in 'Mad Men'

"Mad Men," the AMC cable television series about the exploits of a 1960s Madison Avenue advertising agency, has spent much of this season centered around winning the account of Jaguar and its iconic XK-E sports car.
Source: The Detroit News

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The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international. For more information, visit www.nada.org.

 
Quotable

"We need a core of products to drive our volume."

   
-- VW of America CEO Jonathan Browning, referring to the automaker's plan to boost sales in the U.S., USA Today, June 5


NADA - National Automobile Dealers Association

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