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Inside this issue
Toyota Makes Changes to Its Management
Bigger Sales, Smaller Margins
Honda-Toyota Record North American Output Helps Elvis Home
Mazda Hopes to Rev Up Exports
Fiat Heralds Return to U.S. with New Ad
Automaker Builds Buzz for 2013 Ford Fusion by Taking Car to Public
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Top Stories
Toyota Makes Changes to Its Management

Toyota promoted the head of its namesake brand, Bob Carter, to the company's second-highest marketing position in the U.S., in a management shuffle that elevates Bill Fay to succeed Carter as group vice president and general manager of Toyota division. Carter, 52, becomes senior vice president for automotive operations, succeeding Don Esmond, 68, who was named a senior adviser to Jim Lentz, CEO of Toyota Motor Sales U.S.A.
Source: Detroit Free Press

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Bigger Sales, Smaller Margins

As sales rebound from last year's earthquake-constrained levels, dealerships' new-vehicle revenues are soaring. But there's a wrinkle in the good news: Since the second quarter began, many dealers say gross profit margins per new vehicle sold have been falling back to more normal levels, down from the inflated levels of a year ago. Paul Taylor, chief economist for the National Automobile Dealers Association, which tracks dealership financials, said rising inventories, manufacturer incentives and falling gasoline prices are contributing to lower new-car margins.
Source: Automotive News

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Honda-Toyota Record North American Output Helps Elvis Home

Honda Motor Co. and Toyota Motor Corp.'s North American plants, stalled by parts shortages a year ago, are leading an industrywide assembly surge buoying cities from the Midwest to the deep South amid a languid U.S. economy. In Tupelo, Mississippi, 18 miles from Toyota's new Blue Springs plant, Elvis Presley's birthplace has seen its jobless rate drop to 8 percent with the start of Corolla production last year, from 12.5 percent previously, said Mayor Jack Reed Jr.
Source: Bloomberg

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Mazda Hopes to Rev Up Exports

Mazda Motor Corp. is charting a radical course for a Japanese auto maker: betting heavily on exporting, even as the strong yen makes it much harder to do so profitably. While Japan's biggest car companies are accelerating production offshore, the country's No. 5 brand recently began production [in Hiroshima, Japan] of its first small sport-utility vehicle, declaring that 90% of output would be aimed for export. The CX-5 is selling well enough in the U.S., Europe and Asia that the company will ramp up production....
Source: The Wall Street Journal

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Fiat Heralds Return to U.S. with New Ad

Fiat SpA [began] airing a new television spot Monday night highlighting its return to the United States. The 60-second advertisement is the first to depict the brand's entire U.S. lineup — from the entry-level Fiat 500 Pop to the race-ready Abarth. It depicts the jaunty Fiats leaping from cliffs, driving off piers and powering into the surf as they make their way from Italy to the New World.
Source: The Detroit News

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Automaker Builds Buzz for 2013 Ford Fusion by Taking Car to Public

In an effort to build buzz about the all-new 2013 Fusion that goes on sale in September, Ford set up shop at a Birmingham [Mich.] coffee shop Monday and served up free coffee and a demo of the midsize sedan. The event at Commonwealth Coffee and a similar one at Inman Park in Atlanta are part of a social marketing campaign called "Random Acts of Fusion." Participants register on a website to learn about events with celebrities to promote the new car, offering rewards such as vacations and invitations to events like the coffee shop meet-ups....
Source: Detroit Free Press

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Quotable
"The next wave of Italians have come to America. And they've come to party." 

    --  Fiat SpA, in a new television ad highlighting its return to the United States, The Detroit News, July 16




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