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Inside this issue
Former GM Exec LaNeve to Join Ford Ad Agency Team Detroit as COO
Marchionne's Chrysler Stars in Fiat's Struggle for Profit
BMW Earnings Fall 28 Percent
Opinion: The Dinged-Up, Broken-Down, Fender-Bended Economic Recovery Plan
GM's Ads Aren't Getting the Job Done
MDOT Prepares to Assess Self-Driving Vehicles
Best Sales Since 2007 Overshadowed by GM's Unsold Pickups
NADA Mobile App Downloads Surpasses 40,000
Auto Sponsors Help Charities Do What They Do
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
Former GM Exec LaNeve to Join Ford Ad Agency Team Detroit as COO

Former General Motors U.S. sales and marketing boss Mark LaNeve will become COO of Team Detroit, Ford Motor Co.'s advertising agency, according to a statement released by the agency.
Source: Automotive News

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Marchionne's Chrysler Stars in Fiat's Struggle for Profit

Fiat SpA's Chief Executive Officer Sergio Marchionne can’t stop the financial bleeding in Europe, so he’s shifting the automaker's growth and profit focus to Chrysler Group LLC in the U.S.
Source: Bloomberg

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BMW Earnings Fall 28 Percent

German luxury automaker BMW AG said earnings fell 28 percent in the second quarter due to higher costs for staff and investments in new technology and warned that a worsening of Europe's debt crisis or a slowdown in China could hurt its business.
Source: The Associated Press

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Opinion: The Dinged-Up, Broken-Down, Fender-Bended Economic Recovery Plan
By Adam Davidson

Like a lot of New Yorkers, I’ve never bought a new car. I had never even talked to a new-car salesman until I accompanied my dad to buy a Toyota the other day. While I was walking around the dealership, though, I couldn’t believe just how cheap it has become to lease a new Camry. For less than $200 a month, or about half the price of a parking spot at many Manhattan garages, you can drive the basic model off the lot.
Source: The New York Times

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GM's Ads Aren't Getting the Job Done

General Motors' ads just aren't getting the job done. Since the company left bankruptcy three years ago, its ads haven't boosted sales much. The company's biggest campaign, "Chevy Runs Deep," has failed to generate buzz. And now, GM has forced out its star marketing chief just as it launches two key vehicles.
Source: The Associated Press

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MDOT Prepares to Assess Self-Driving Vehicles

Agency gets ready for eventual testing in southeast Michigan

The Michigan Department of Transportation is surveying the auto industry to help the agency prepare for the eventual testing of self-driving vehicles here. "Automotive and technology researchers have brought this concept to the brink of reality," state Transportation Director Kirk Steudle said Tuesday. "The next steps include real-world testing to ensure the technology is working as planned and is meeting consumer needs."
Source: The Detroit News

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Best Sales Since 2007 Overshadowed by GM's Unsold Pickups

The best year for U.S. auto sales since 2007 hasn’t been enough to boost General Motors Co.'s shares. One reason is dealership lots such as Dave Gill Chevrolet in Columbus, Ohio, that are overstocked with trucks. GM said it entered July with more than five months’ supply of full-size pickups, the most since April 2009, according to researcher Ward’s Auto.
Source: Bloomberg

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NADA Mobile App Downloads Surpasses 40,000

The NADA mobile app met another milestone this week after being downloaded more than 40,000 times by iPhone and iPad users. The app, which launched in October 2011, provides the latest auto industry news published in NADA Headlines, videos from NADA-TV and a listing of events as well as a comprehensive contact list for NADA products and member services with links to other NADA apps. To download NADA's mobile app for Apple devices, click here to visit iTunes.
Source: NADAFrontPage.com

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Auto Sponsors Help Charities Do What They Do

There are cynics who might say some businesses donate to charity for publicity and to increase sales. Maybe. But so what? Their donations still help people. And many businesspeople make contributions because their hearts are in the right place. Just ask Liz Fichtel, the director of morale services for Operation Homefront Georgia. She says Operation Homefront could not assist financially strapped military families without help from businesses. On July 28, she got that help from Jay Automotive Group and lender Ally Financial.
Source: Automotive News

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Quotable
"Ford is an iconic brand with outstanding leadership, great products and an even better future."

   
-- Mark LaNeve, new COO of Ford's advertising agency, Team Detroit, said in a statement about returning to Detroit to be a part of the Ford team through WPP, Automotive News, July 31


 




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