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Inside this issue
U.S. Light-Vehicle Demand Jumps 20%; SAAR Hits 14.53 Million
August U.S. Car Sales Surge
Hyundai Overcomes Strike to Post Best August Ever
Daimler's Mercedes-Benz Has Record August Sales
NADA Adds Certified Pre-Owned Values to 'Used Car Guide'
Nissan Leaf Sales Continue to Fall From Last Year; 20,000 Sales Target Unlikely
Hong Kong-Owned Firm Finishes Saab Purchase
2nd Dodge Dart Marketing Campaign to Begin with NFL Season Opener
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
U.S. Light-Vehicle Demand Jumps 20%; SAAR Hits 14.53 Million

Honda, Toyota, VW set pace with late-summer surge

U.S. auto sales -- led by Honda Motor Co., the Volkswagen Group and Toyota Motor Corp. -- jumped 20 percent last month for the strongest monthly pace in three years. The seasonally adjusted sales rate for August accelerated to 14.53 million from 14.1 million in July and 12.5 million a year earlier. The results topped most analysts' forecasts and marked the highest SAAR since the U.S.-sponsored cash-for-clunkers program in August 2009. Paul Taylor, chief economist for the National Automobile Dealers Association, said low interest rates, ample inventories and healthy incentives are driving the market. "These factors support higher rates of growth of light vehicle sales growth this year and next," Taylor said [Tuesday].
Source: Automotive News

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August U.S. Car Sales Surge

Double-Digit Gains for U.S. Auto Makers; Honda Jumps 60%, Toyota Up 46%

American consumers just keep buying new cars and trucks, no matter the uncertainty in the economy or the employment outlook. Last month, U.S. consumers bought 1.28 million new cars and light trucks, 20% more than a year ago, according to researcher Autodata Corp. Honda Motor Co. and Toyota Motor Corp. led the way with big gains compared with meager sales a year ago when both were reeling from production losses from an earthquake that hit Japan in March 2011. General Motors Co., Ford Motor Co. and Chrysler Group LLC all had solid months, with each reporting sales increases of more than 10%. A year ago, Honda and Toyota were struggling to restart their plants following the earthquake and tsunami in Japan. "Our sales did take a big hit because they didn't have cars," said dealer Bill Fox, a partner in Fox Dealerships in Auburn, New York. But now, the Japanese auto makers are back to full production and they're offering attractive leases, low-interest financing and other incentives that help lure in buyers, he said. "They're battling to win back the market share they lost last year because of lack of availability" of vehicles, Mr. Fox said.
Source: The Wall Street Journal

Editor’s note: Bill Fox represents New York as a board member of the National Automobile Dealers Association.

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Hyundai Overcomes Strike to Post Best August Ever

Hyundai division enjoyed its best August ever in the United States, posting a 4 percent sales gain from August 2011. The division sold 61,099 vehicles last month in the United States.
Source: Automotive News

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Daimler's Mercedes-Benz Has Record August Sales

Mercedes-Benz is reporting record sales of its luxury cars and SUVs in August even though sales slipped in its home market of Germany. The flagship division of automaker Daimler AG on Wednesday reported it sold 91,316 vehicles worldwide. That's an increase of 4.5 percent over the same month a year ago, and the most ever.
Source: Associated Press

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NADA Adds Certified Pre-Owned Values to 'Used Car Guide'

The NADA Used Car Guide is now providing manufacturer-certified pre-owned (CPO) values for every qualified vehicle in its printed and electronic editions. “We recognize the tremendous effort that manufacturers and new-car dealers have put into developing and raising consumer awareness of CPO programs,” said Mike Stanton, vice president and chief operating officer of the NADA Used Car Guide. “Our focus is to improve the accuracy of CPO values through NADA’s industry-leading data collection and analysis.”
Source: NADAFrontPage.com

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Nissan Leaf Sales Continue to Fall From Last Year; 20,000 Sales Target Unlikely

The Nissan Leaf will almost certainly not hit the Japanese automaker's U.S. sales target of 20,000 for 2012, sales figures released Tuesday show. Sales of the electric Nissan Leaf continued to struggle in August, though they were up over July. Nissan Motor Co. said it sold just 685 Leafs in August, down 50 percent from August 2011. For the year, Nissan has sold 4,228, down 31.5 percent.
Source: The Detroit News

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Hong Kong-Owned Firm Finishes Saab Purchase

NEVS to make electric cars under Swedish brand name without using GM technology

A Hong Kong-owned company says it has completed the acquisition of bankrupt carmaker Saab and will move ahead with its business plan to make electric cars under the Swedish brand. National Electric Vehicle Sweden, or NEVS, said it expects to introduce its first electric vehicle "in approximately 18 months."
Source: The Detroit News

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2nd Dodge Dart Marketing Campaign to Begin with NFL Season Opener

Chrysler will launch its second wave of Dodge Dart advertising tonight during the first NFL game of the season as the Dallas Cowboys take on the New York Giants, the defending Super Bowl champions. The marketing campaign includes a new ad called "How to Make the Most Hi-tech Car" that highlights the car's dashboard display.
Source: Detroit Free Press

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Quotable
"They're [Toyota and Honda] battling to win back the market share they lost last year because of lack of availability of vehicles."
 
   
-- Bill Fox, a partner in Fox Dealerships in Auburn, New York and NADA board member, commenting on August vehicle sales, The Wall Street Journal, Sept. 4


 




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