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Inside this issue
McConnell Steps Up at NADA; Regulation Tops Agenda
Intense Watch on GM's New 'Superstar' Comes with Risks, Rewards
Local Car Dealerships Search for Growth Online
ADESA to Auction Harley-Davidson at NADA Convention for Canine Companions
2014 Detroit Auto Show Charity Preview Raises $4.8 Million
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
McConnell Steps Up at NADA; Regulation Tops Agenda

Forrest McConnell, the 2014 chairman of the National Automobile Dealers Association, takes over at a time when NADA is pushing back hard against the Consumer Financial Protection Bureau, which sees a risk of discrimination in dealership-arranged auto lending. NADA is also defending the franchise model from insurgents such as Tesla Motors Inc., which prefers to own its own stores. McConnell, 55, sells Honda and Acura vehicles at side-by-side stores in Montgomery, Ala. He spoke with Staff Reporter Gabe Nelson.
Source: Automotive News

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Intense Watch on GM's New 'Superstar' Comes with Risks, Rewards

For months it seemed clear that the talk of this year's Detroit auto show would be the Ford F-150, whose aluminum-bodied redesign highlights the radical paths automakers are following to meet fuel-economy standards. But by the time Ford herded a few thousand dealers, suppliers and journalists into the Detroit Red Wings' arena, where five F-150s crashed through a set spanning the length of the ice last Monday morning, it had already been upstaged by the world debut of General Motors' all-new 2014 CEO. A half-hour before the F-150 introduction, ABC's "Good Morning America" introduced its millions of viewers to Mary Barra, the first woman to lead a major automaker.

At a GM event the night before, Barra was mobbed by reporters and photographers, some of whom fell over furniture and banged into a column before security whisked her away after a few minutes. Mary Jo Wheeler-Schueller, a Chevrolet dealer in northern Wisconsin whose mother has been a GM dealer for 50 years, said she is confident that having a female CEO will help GM attract new customers, just as female ownership has helped her family's business. "It's ingrained in our culture here that the woman's the buyer, too, so don't just talk to the man," Wheeler-Schueller said. "When a married couple comes in, the salesman gives both of them attention."
Source: Automotive News

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Local Car Dealerships Search for Growth Online

As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometowns and ponder their next big purchase. They’ll likely continue their research online—rather than commit to long hours browsing in car lots. Given the shift to digital, it should come as no surprise, then, that local car dealers are steering their marketing efforts there as well. In fact, an Interactive Advertising Bureau report noted that car buyers were 71 percent more likely to be influenced by digital ads compared to other consumers.
Source: Adweek

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ADESA to Auction Harley-Davidson at NADA Convention for Canine Companions

NADA Foundation to present $10,000 to Wounded Veterans Initiative

For the third consecutive year, ADESA will auction a Harley-Davidson motorcycle during the National Automobile Dealers Association (NADA) Convention & Expo, held this year in New Orleans. A 2013 Harley-Davidson Heritage Softail Classic Anniversary Edition with 2,079 miles is up for auction. It is No. 1546 of 1900 produced, and is vintage bronze/black in color. The live auction begins at 1 p.m. on Sunday, Jan. 26, at the ADESA exhibit (#5829). There is no reserve. The auction is not open to the general public.

At 12 p.m. on Sunday, Jan. 26, in the NADA Pavilion at the convention center, the National Automobile Dealers Charitable Foundation will provide a $10,000 grant to the Wounded Veterans Initiative of Canine Companions for Independence (CCI). U.S. Air Force veteran Jason Morgan, who is paralyzed from the waist down, and his service dog Napal, a black Labrador retriever, will represent CCI. Morgan’s vehicle was ambushed during a special operations narcotics mission in Ecuador, which resulted in the injury.

The proceeds from both events will benefit the Frank E. McCarthy Memorial Fund of the NADA Foundation, which supports CCI. McCarthy served as NADA president for more than 30 years.
Source: NADAFrontPage.com

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2014 Detroit Auto Show Charity Preview Raises $4.8 Million

The 2014 North American International Auto Show Charity Preview was one for the ages. With the help of musician Sheryl Crow, a renovated Cobo Center and a resilient U.S. automotive industry, the black-tie gala in Detroit raised the most money for charities since 2008. NAIAS officials Friday night reported 13,791 people attended this year’s Charity Preview, helping raise $4.8 million for nine children’s charities during an evening of glamour, elegance, gowns and Motor City muscle.
Source: MLive

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Quotable
"The franchise system creates competition and saves customers money."

    -- Forrest McConnell, 2014 NADA chairman, in an interview with Automotive News, Jan. 20

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