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Inside this issue
New Orleans to Host NADA Convention & Expo for 10th Time Since 1973
GM's New Chief to Accelerate Profit Push
4,300 U.S. Dealers Sign Up for GM's Shop-Click-Drive Program
GM Eyes 1,100 S. Korean Job Cuts Ahead of Chevy's Withdrawl in Europe, Report Says
Ford's Fields: More Women Needed in Top Jobs
Audi Plans to Narrow Sales Gap with BMW in 2014, Stadler Says
Automakers Roar Back into the Super Bowl
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
New Orleans to Host NADA Convention & Expo for 10th Time Since 1973

New car and commercial truck dealers and manufacturer executives from across the globe convene in the Big Easy for four-day event

More than 22,000 new-car and -truck dealers, including nearly 1,500 attendees from more than 40 countries, and executives from across the industry will convene in New Orleans this weekend for the 2014 NADA Convention & Expo. The NADA convention, considered the “Automotive Industry Event of the Year,” includes 26 dealer-manufacturer franchise meetings, keynote speakers, 174 workshops sessions covering 64 topics with 50 new instructors and 566 exhibitors occupying 700,000 square feet of floor space at the Expo.

“New Orleans looks better than it ever has,” said Desmond Roberts, chairman of NADA’s convention committee. “The city has been through a lot, but it too has rebounded and thrived just like the auto industry. It’s fitting to be in a city as tough and determined as our industry.” The economic impact of the NADA convention on the city of New Orleans will be more than $25 million. This will be the 10th time the NADA convention has been held in the Big Easy since 1973.

The NADA and American Truck Dealers (ATD) Convention & Expo will run concurrently for the third consecutive year. The four-day convention, which runs Jan. 24-27, will be held at the Ernest N. Morial Convention Center. For more information, visit www.nadaconvention.org.
Source: NADAFrontPage.com

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GM's New Chief to Accelerate Profit Push

Barra says new top managers in synch on margins, market share goals

General Motors Co. newly appointed Chief Executive Mary Barra said she intends to accelerate the auto maker's ongoing push to expand profit margins in North America while increasing its global market share. "We have momentum," Ms. Barra said in interviews on Thursday at the company's headquarters in Detroit. "There is an opportunity to accelerate what we are doing because there are pockets of good things going on and with quick sharing we can strengthen the regions and make sure we manage the brands in a global sense." Ms. Barra believes GM can leverage its management expertise to increase its global market share this year without altering its existing marketing and sales strategy. Its brands accounted for 11.5% of world-wide sales last year, unchanged from 2012.
Source: The Wall Street Journal

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4,300 U.S. Dealers Sign Up for GM's Shop-Click-Drive Program

General Motors Co. said Friday that more than one-third of its 4,300 U.S. dealers are now participating or have signed up to use the automaker's Shop-Click-Drive program that allows customers to search and even buy a vehicle online. The company rolled out the tool nationally in November following a pilot program that ran for more than a year ago with a small group of dealers. Dealer participation is optional, but Shop-Click-Drive allows car shoppers to search for vehicles, get pricing, choose and apply for financing and get an estimate for a trade in all from a computer or smartphone. Former GM Chairman and CEO Dan Akerson last fall said he wants GM customers, particularly younger buyers who want to sign and go, to be able to buy cars online. He said GM wouldn't bypass working with dealers.
Source: The Detroit News
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GM Eyes 1,100 S. Korean Job Cuts Ahead of Chevy's Withdrawl in Europe, Report Says

General Motors is seeking to cut shifts by half at one of its South Korean factories as it realigns global manufacturing in a move that could affect about 1,100 jobs, a source with direct knowledge of the matter told Reuters on Friday. GM said in December that it would stop selling its Chevrolet-branded cars in Europe by the end of 2015, a move that could affect production and jobs at its South Korean unit which produces most of Chevy cars sold there. GM Korea proposed to the labor union reducing the current two shifts to one shift at its southwestern plant of Gunsan and expected the change to make half of its 2,200 manufacturing employees redundant, the source said.
Source: Reuters
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Ford's Fields: More Women Needed in Top Jobs

Says there is work to do to align gender mix of brass, workforce with customer base

Ford still has work to do to align the gender mix of its management team and workforce with its customer base, Chief Operating Officer Mark Fields said following a speech to 1,100 women at a Detroit event sponsored by Inforum, a Michigan professional women's group. "I think there's more work to do, absolutely," he said. "But I think we are well on our way to getting there. We're stepping up our recruiting efforts." The historic ascension of Mary Barra to General Motors CEO may help the industry recruit women. "It's a very positive sign in terms of, as women look to this industry, that they can have great careers and they can go right up to the top," Fields told journalists.
Source: Detroit Free Press
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Audi Plans to Narrow Sales Gap with BMW in 2014, Stadler Says

Volkswagen's Audi division, the world's second-largest maker of luxury cars, plans this year to further narrow the gap with market leader BMW and keep Daimler's Mercedes-Benz at bay. "This is our intention," CEO Rupert Stadler said at the World Economic Forum in Davos, Switzerland. "Competition is very strong" in the premium-car segment, "but this makes us even stronger," Stadler said in a Bloomberg Television interview. Audi's deliveries rose 8 percent to a record 1.58 million cars and SUVs in 2013, driven by the revamped A3 compact and surging demand for the Q5 and Q3 SUVs. Luxury-car sales have outpaced mass-market vehicle deliveries in recent years as incomes rise in countries such as China and spending bounces back in the United States. Audi has a target of overtaking BMW as the world's biggest maker of premium vehicles by the end of the decade, a title BMW has held since dethroning Mercedes in 2005.
Source: Bloomberg
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Automakers Roar Back into the Super Bowl

Automotive manufacturers will be back in the Super Bowl this year in full force with at least nine automotive brands aiming to capture the attention of millions of viewers. Most automakers have already started to flood YouTube, Twitter and other social media outlets with teaser ads that are part of broader campaigns to draw attention to their brands. “It's a four- to six-week period leading up to the Super Bowl,” said Mark Simon, chief creative officer, Lowe Campbell Ewald, an advertising agency that has produced multiple Super Bowl ads in the past. “There is a lot of planning, and advertisers are looking to get their most bang for their buck.” It costs advertisers an estimated $4 million for a 30-second ad; production costs for commercials can cost between $2 million and $6 million.
Source: Detroit Free Press
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Quotable
"New Orleans looks better than it ever has. The city has been through a lot, but it too has rebounded and thrived just like the auto industry. It’s fitting to be in a city as tough and determined as our industry."

   
-- Desmond Roberts, chairman of NADA's convention committee, NADAFrontPage.com, Jan. 24

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