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Inside this issue
NADA Statement on New NHTSA Search Tool for Vehicle Recalls
NADA: Used-Car Prices Will Fall, but Gradually
Honda's Safe Strategy Paying Off in Record Sales
America's Car Capital Will Soon Be ... Mexico
Social Media Works for Diligent Dealers
Dealer Software Giant ADP Dealer Services to Become CDK Global
New Jersey Auto Retailers Have Already Raised Over $500,000 for the Valerie Fund
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
NADA Statement on New NHTSA Search Tool for Vehicle Recalls

In response to the National Highway Traffic Safety Administration’s new Vehicle Identification Number (VIN) look-up tool for vehicle recall information, Forrest McConnell, chairman of the National Automobile Dealers Association and a Honda/Acura dealer in Montgomery, Ala., issued the following statement:

“The new online look-up tool will help new-car dealerships identify whether a used car or light truck has an unremedied safety recall prior to making a purchase or taking in a trade. It will also help dealerships to determine whether used vehicles in inventory are under recall and to provide used-car shoppers with useful safety recall information.

“To improve vehicle safety, NADA urges every car owner who receives a recall notice from a manufacturer to visit his or her local new-car dealership to have the vehicle inspected, and if necessary, fixed at no charge. Historically, about 75 percent of all recalled vehicles get fixed. Our goal is to see 100 percent of those vehicles remedied.”

Dealers and consumers can access the new tool, a consumer FAQ and Dealer Tip Sheet on the VIN look-up from NHTSA at www.safercar.gov/vinlookup.
Source: NADAFrontPage.com

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NADA: Used-Car Prices Will Fall, but Gradually
By Jonathan Banks

Is a sharp correction in used-vehicle prices imminent? NADA expects used-vehicle prices will indeed start to fall—but gradually, not all at once. Taking current market trends into consideration, NADA expects used-vehicle prices to finish the year roughly on par with 2013, before dropping by 3.5 percent to 4 percent in 2015 and 2016. Notable, yes, but even with the cumulative 8 percent decline factored in, prices will still be well above levels recorded in the decade and half leading up to the last recession.
Source: NADA Used Car Guide

Jonathan Banks is executive automotive analyst for the NADA Used Car Guide.

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Honda's Safe Strategy Paying Off in Record Sales

Honda is on track to hit record sales this year with a conservative, retail-focused strategy that has kept mainstream vehicles like the Accord and CR-V popular. John Mendel, executive vice president of sales for American Honda, said he will protect Honda customers and the value of their vehicles by spending less than the competition on incentives, keeping fleet sales below 10% and not participating in the surge of sub-prime and long-term loans. “We are not going to take the risk of long-term financing,” Mendel told reporters in a conference call. “We will miss out on those customers if we have to.”
Source: Detroit Free Press

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America's Car Capital Will Soon Be ... Mexico

Everything you need to know about the future of the global auto industry is printed on the business cards of Carlos Lozano de la Torre, governor of Aguascalientes, Mexico, a central province named for its abundance of hot springs. Seated at an enormous round table inside the ornate 17th-century government palace where he has his office, he reaches into the side pocket of his dark gray suit and shuffles through a stack: Here's one version in German, another in Chinese, another in English. “I have them in ten languages, but I only speak Spanish,” he says with a chuckle as he hands over the English version. He has the translators working overtime for good reason. Seemingly overnight Mexico's automotive output has soared, bolstered by a flood of investment from foreign-based carmakers, including Nissan, Honda, Volkswagen and Mazda. With $19 billion in new investment, production has doubled in the past five years to an estimated 3.2 million vehicles in 2014. The reason is simple: Mexico has some of the most liberal free trade arrangements in the world, and it's making the most of them.
Source: Forbes
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Social Media Works for Diligent Dealers

Social media works for dealers, but they must work at it. So says Alexi Venneri, CEO of marketing firm Digital Air Strike, during a presentation here on using the likes of Facebook, Twitter and Google+ to connect with customers and sell more cars. “Dealers and automakers are leveraging the social networks to get real results,” she says. But not all are social-media mavens. Many dealers just dabble in it, Venneri says at the 2014 Automotive Social Media Summit. “And there's a misperception by social sites that all dealers know this stuff.” Click here for her tips to score with social.
Source: WardsAuto
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Dealer Software Giant ADP Dealer Services to Become CDK Global

ADP Dealer Services said it will spin off from parent ADP with the name CDK Global Inc. The dealer software giant expects to become an independent public company by October. It will be listed on the NASDAQ exchange under the symbol CDK. Steve Anenen, president of Dealer Services, will be CDK Global's CEO. Anenen, 61, has a 30-year history with ADP and has been president of Dealer Services since 2004. CDK will operate as Dealer Services did, offering management software and marketing products to dealerships.
Source: Automotive News
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New Jersey Auto Retailers Have Already Raised Over $500,000 for the Valerie Fund

The New Jersey Auto Retailers Unite campaign is a one-of-a-kind partnership between The Valerie Fund and franchised auto retailers to raise money and awareness of The Valerie Fund and highlight the incredible work auto retailers do in communities throughout New Jersey. To date, 177 dealerships have raised over $500,000 as part of the New Jersey Auto Retailers Unite campaign; almost 2000 have registered for our sweepstakes to win a free car, and more are signing up every day. Website visitors also have the opportunity to offer their own support by purchasing chances in the sweepstakes or making a donation directly to The Valerie Fund.
Source: The New Jersey Coalition of Automotive Retailers
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Quotable

"To improve vehicle safety, NADA urges every car owner who receives a recall notice from a manufacturer to visit his or her local new-car dealership to have the vehicle inspected, and if necessary, fixed at no charge. Historically, about 75 percent of all recalled vehicles get fixed. Our goal is to see 100 percent of those vehicles remedied."

   
-- NADA Chairman Forrest McConnell, in a statement on the new NHTSA search tool for vehicle recalls, NADAFrontPage.com, Aug. 20

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