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Inside this issue
GM Sweetens Labor Day Deals, Offers Additional Cash on Chevy Pickups
Ford Gets Payoff From Products, Marketing For Millennials
Car Sellers Refine Pitch to Women
88% of Consumers More Aware of Recalls
Caddy Says Nearly Caught Up on Escalade Delays
Matthew McConaughey is New Face of Lincoln
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
GM Sweetens Labor Day Deals, Offers Additional Cash on Chevy Pickups

Rivals Ford and Chrysler have also launched sales events for holiday weekend

General Motors Co. is cranking up sales incentives, including heftier rebates on many Chevrolet models and deeper discounts on its top-selling Silverado pickup truck. The largest U.S. auto maker also expanded a 72-month, zero-percent financing deal to include nearly all Chevrolet models and no payments for the first 90 days, according to a memo sent to dealers. The new offers, which run through Sept. 2, further sweeten deals announced by GM last week as part of its Labor Day sales event, which began early this year. Ford Motor Co., also seeking to get a jump, launched its Labor Day sale on July 29 with zero-percent financing for 72 months on many models. Chrysler Group LLC began its holiday sales event on Tuesday. Like GM, it is offering a no-payment financing for the first 90 days.
Source: The Wall Street Journal
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Ford Gets Payoff From Products, Marketing For Millennials

Ford believes that its five-year effort to court Millennial consumers is paying off as indicated in data that show the brand has risen to the top in purchase consideration by Generation Y. And as more in that generation become parents, Ford executives also are convinced that their lineup — from fuel-efficient small cars to popular small utility vehicles — positions the company for disproportionate gains in sales among Millennials in the years ahead. Specifically, Ford said that it ranked fourth with Millennials in 2008 in terms of brand consideration, according to a new-vehicle customer study conducted by Maritz Research of St. Louis. By last year, it had jumped to first place and also showed the biggest jump in “first consideration” ranking of any brand.
Source: Forbes

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Car Sellers Refine Pitch to Women

Among Millennials, 53% of car buyers are female

On a recent hot summer night outside Detroit, a 62-year-old woman sat in a chair watching the Telegraph Cruise, a classic-car parade on Telegraph Avenue in Taylor, Mich., when a stranger approached and began asking questions. What kind of car did she drive? Why had she chosen that automobile? What did this choice say about her identity? The stranger, it turned out, was Chris Lezotte, a Ph.D candidate at Bowling Green State University, in Ohio, who was doing ethnographic research for her dissertation on the relationship women have with cars. Ms. Lezotte is one of a small army of researchers trying to get inside the heads of women who need transportation—"to uncover the various meanings women ascribe to cars in a variety of contexts," as she puts it. The University of Michigan Transportation Research Institute put out a study in 2012 showing that the number of women drivers in the U.S. had surpassed that of men, 105.7 million to 104.3 million, as of 2010. Ever since, researchers have been wondering why the car-shopping and buying experience is still such a man's game. The National Automobile Dealers Association says last year some 91% of car salesmen at franchised dealerships were men.
Source: The Wall Street Journal
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88% of Consumers More Aware of Recalls

Coinciding with the National Highway Traffic Safety Administration rolling out its new recall database, NADA Used Car Guide discovered results of its automaker recall perception survey showed an overwhelming majority of consumers are paying more attention to recalls today than in the past. Based on an online survey conducted on NADAguides.com in response to the record-breaking number of vehicle recalls occurring during the first half of the year, 88 percent of respondents said they are more aware of recalls now than in the past.
Source: Auto Remarketing
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Caddy Says Nearly Caught Up on Escalade Delays

Three months after launch, Cadillac still struggles to deliver its high-price, high-profit 2015 Escalade SUV to dealers promptly. But dealers and Cadillac both say the situation's much better since the General Motors luxury brand sent more people to monitor the quality of the hand-done leather trim, and arranged for more delivery trucks to get the big SUVs to dealers quicker once the leather inspections were done. At worst, buyers were waiting two months for vehicles, instead of being able to buy them right off dealer lots, as nearly all U.S. buyers insist on doing. Ordering a vehicle from the factory takes about a month.
Source: USA Today
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Matthew McConaughey is New Face of Lincoln

Lincoln has a new celebrity spokesman: actor Matthew McConaughey, the Texan known for his big smile and laid-back drawl. The Oscar-winning actor who transformed his career from shirtless romantic comedies to serious dramatic roles will be the storyteller for Ford's luxury brand that is undergoing its own transformation. Lincoln and McConaughey have signed a multi-year contract for an undisclosed amount. The actor will be a presence in a series of advertising campaigns starting with the new 2015 Lincoln MKC compact crossover.
Source: Detroit Free Press
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Quotable

"We are gearing up for the Labor Day selling season, which is a good time to buy a car. There is a lot of activity out there and we think the program we have will be successful in bringing customers into the showrooms. The program also keeps our disciplined approach to pricing intact."

   
-- Jim Cain, GM spokesman, commenting on the automaker's Labor Day sales incentives, The Wall Street Journal, Aug. 20

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