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Inside this issue
Cadillac Names European Exec Jim Bunnell as U.S. Sales Chief
GM's Cadillac Brand to Open Headquarters in New York
GM Recalls 221,558 Sedans for Fire Risk
Jaguar Land Rover Gets Smart to Woo City Dwellers
Steel Industry Plots Auto Industry Comeback
Detroit Fears of Losing Carmaking to Silicon Valley
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Top Stories
Cadillac Names European Exec Jim Bunnell as U.S. Sales Chief

Cadillac named Jim Bunnell as its new U.S. sales chief [Monday] as the brand looks to improve sluggish volume and implement a fresh approach under new global boss Johan de Nysschen. Bunnell, 59, who joined General Motors in 1979 and spent most of his career in sales and product planning roles at Pontiac and GMC, becomes the fourth head of Cadillac sales in a little more than two years. He will replace interim Cadillac sales head Kurt McNeil, who is also GM’s U.S. vice president of sales operations. Howard Drake, chairman of Cadillac's National Dealer Council and owner of Casa de Cadillac in Sherman Oaks, Calif., said Bunnell is a "dealer guy" who will serve as a recognizable face to the dealer network along with the outsider execs now leading the brand.
Source: Automotive News
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GM's Cadillac Brand to Open Headquarters in New York

General Motors Co.'s Cadillac brand will open a headquarters in New York early next year, as it moves the global hub for its luxury brand away from Detroit. The shift comes as Cadillac focuses on global growth and tries to establish a fresh identity in the luxury market. Currently, most of Cadillac's functions are part of the rest of GM, and its headquarters is at the Renaissance Center. Many Cadillac operations will stay at the GM Warren Tech Center.
Source: The Detroit News
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GM Recalls 221,558 Sedans for Fire Risk

General Motors is recalling 221,558 Cadillac XTS and Chevrolet Impala sedans because the brake pads can stay partially engaged even when they're not needed, increasing the risk of a fire. The recall involves Cadillacs from the 2013-2015 model years and Impalas from the 2014 and 2015 model years. There are 205,309 vehicles affected in the U.S.; the rest of the vehicles are in Canada and elsewhere.
Source: Associated Press

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Jaguar Land Rover Gets Smart to Woo City Dwellers

Jaguar Land Rover aims to win over a growing group of urban residents who are more fixated on smartphones than cars by offering a new service that will recognize the driver, predict how warm he or she likes their seat and prompt them to swing by the florist on an anniversary. Like the push to develop driverless technology, JLR's so-called Smart Assistant project has the goal of making vehicles more intelligent and aims to do it within two years. Carmakers like JLR are seeking to reverse declining car ownership rates in Europe's biggest cities, where public transport and car sharing are viable alternatives to owning a vehicle.
Source: Bloomberg
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Steel Industry Plots Auto Industry Comeback

Get ready for a wave of new investments and technology as the steel industry fights back against automakers' growing use of aluminum. The contest is heating up this fall as Ford begins producing the new 2015 F-150 pickup, America's best-selling vehicle and the first pickup with an all-aluminum body. Automakers traditionally used steel for nearly all vehicle bodies and the underlying chassis and platforms. That's changing.
Source: Detroit Free Press
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Detroit Fears of Losing Carmaking to Silicon Valley

Under the headline "Motor City West Revs Up Demand for Space," the Wall Street Journal ran an article over the summer that should scare the bejesus out of Detroit and Michigan. "The future of the car is in Silicon Valley," a vice president of the San Francisco-based Bay Area Council Economic Institute boldly predicted in the story, adding, "We're getting this entirely new ecosystem around automotive parts." Yikes. First it was southern U.S. states luring auto assembly plants in the 1980s; then maquiladora auto plants exploding along the Mexico border in the 1990s; then a mad scramble to match the so-called "China price" when America's automakers were desperately trying to buy cheaper components in order to offset their unsustainable legacy costs. Now we have Silicon Valley challenging Detroit's leadership in the auto industry's most promising growth areas — autonomous cars, connected vehicles, eco-friendly powertrains.
Source: Detroit Free Press
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Quotable

"We want to put a little bit of distance between Cadillac and the rest of the General Motors entity so that we can begin to put together a team that is able to give 100 percent mindshare to meeting the challenges of the premium market."

   
-- Cadillac President Johan de Nysschen, commenting on the move from Detroit to New York, The Detroit News, Sept. 23  

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