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Inside this issue
Longer Vehicle Ownership Might Mean Less Loyalty, Study Says
Takata's Annual Loss to Widen Over More Recalls
GM Asks Judge to Bar $10 Billion Ignition-Claim Lawsuits
NHTSA Issues 2nd Order for Honda Recall Documents
Hyundai, Kia Aim to Raise Fuel Economy by 25% by 2020
Miranda Lambert is Ram Trucks' New Spokeswoman
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Top Stories
Longer Vehicle Ownership Might Mean Less Loyalty, Study Says

Owners of Dodge vehicles keep them longer than those who own Fords. But Ford tops all automotive brands in terms of owner loyalty. Those two facts are related. The longer a customer owns a vehicle, the less likely he or she is to buy that same brand again, an Experian Automotive study found. Experian, a Chicago-area data analysis company, said consumers who owned their vehicle for 12 months would purchase their next vehicle in the same brand 57 percent of the time. But for consumers who owned a vehicle for 12 years, the loyalty to the brand dropped to 34 percent.
Source: Automotive News

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Takata's Annual Loss to Widen Over More Recalls

Takata Corp., the Japanese air bag maker embroiled in a massive recall totaling some 12 million vehicles globally, is taking more special losses for new recalls and will sink deeper into the red. Takata, which controls about 22 percent of the global air bag market, said Thursday it will record a 25 billion yen ($218 million) loss for the fiscal year through March 2015. It previously forecast a 24 million yen ($210 million) loss. Takata air bags are suspected in fatalities and injuries involving several defects, including a faulty inflator suspected of exploding and hurling shrapnel toward drivers and passengers.
Source: Associated Press
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GM Asks Judge to Bar $10 Billion Ignition-Claim Lawsuits

General Motors Co. asked a judge to knock out lawsuits demanding $10 billion for the lost value of millions of cars recalled this year for ignition-switch fixes and other repairs. The automaker told U.S. Bankruptcy Judge Robert Gerber in Manhattan that he freed it from responsibility for past errors when he signed off on a $49.5 billion government bailout in 2009. GM in its filing [Wednesday] argued against customers' contention that it forfeited that immunity by hiding a long-known defect and exposing them to accidents and financial losses.
Source: Bloomberg
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NHTSA Issues 2nd Order for Honda Recall Documents

NHTSA issued a 15-page special order giving Honda until Dec. 15 to provide all internal and external documents related to seven different recalls for vehicles with air bags made by Takata

The National Highway Traffic Safety Administration said [Wednesday] it wants Honda to produce even more documents and data than it asked for earlier this week related to the recall of millions of air bags. NHTSA issued a 15-page special order Wednesday asking the Japanese automaker to produce all documents and communications it has had with air bag supplier Takata about its air bag inflators and recalls of vehicles equipped with the faulty inflators. The safety agency also asked Honda to produce all internal communications about the recalls. Honda has until Dec. 15 to comply.
Source: Detroit Free Press
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Hyundai, Kia Aim to Raise Fuel Economy by 25% by 2020

Hyundai Motor and its affiliate Kia Motors said they aim to raise the average fuel economy of their vehicles by 25 percent by 2020 to meet emissions regulations in South Korea, the United States and Europe. The announcement came after the South Korean duo on Monday agreed to pay penalities valued at $350 million to the U.S. government for overstating fuel economy ratings.
Source: Reuters
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Miranda Lambert is Ram Trucks' New Spokeswoman

To mark her new role as Ram Trucks spokeswoman, country singer Miranda Lambert is auctioning off a customized Ram 1500 Laramie Longhorn to raise money for her shelter-animal charity

Country mega-star Miranda Lambert is Ram Trucks' new spokeswoman. Details of the partnership have not been released yet, except that it "will continue to evolve in 2015." Brand spokeswoman Eileen Wunderlich declined to say if the Grammy winner would appear in any commercials. "I have lived my entire life surrounded by trucks even to this day. I have also written songs that mention trucks, so I am so happy to be partnering with Ram," Lambert said in a statement. The first manifestation of the Lambert-Ram deal is the customized Ram 1500 Laramie Longhorn the truck maker gave her — and which she's auctioning off to raise money for her shelter-animals charity MuttNation Foundation.
Source: Detroit Free Press
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Quotable
"Leases with their fixed-length ownership cycle are typically strong contributors to brand loyalty."

   
-- Brad Smith, director of automotive market statistics for Experian Automotive, commenting on a recent study on brand loyalty, Automotive News, Nov. 5

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