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Inside this issue
Honda CEO Says Company Will Prioritize with Quality Over Sales
Register Now for NADA Webinar: 'Drive Profits Using LEDs to Light Your Dealership!'
First Aluminum-Bodied F-150 Rolls Off Assembly Line
Mercedes Introduces New Names for its Vehicles to Avoid Customer Confusion
How to Humanize Autonomous Driving
How Detroit's Automakers Helped a City Exit Bankruptcy
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
Honda CEO Says Company Will Prioritize with Quality Over Sales

Honda Motor Co. CEO Takanobu Ito said he would prioritize quality improvements over the company's target of selling 6 million cars in the year starting April 2016, as the automaker recalls millions of cars to fix potentially defective airbags. Concerns about potentially defective airbags made by supplier Takata Corp. have led to recalls of millions of cars by 10 automakers in the United States, mainly Honda.
Source: Reuters
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Register Now for NADA Webinar: 'Drive Profits Using LEDs to Light Your Dealership!'

NADA University Online will host the webinar "Drive Profits Using LEDs to Light Your Dealership!" on Wednesday, Nov. 12 at 1 p.m. ET. The free webinar will discuss how many dealerships have embraced LED technologies for benefits such as energy and maintenance savings. Participants will learn how LED can benefit their dealerships.  

For more information and to register, click here.
Source: NADA University Online
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First Aluminum-Bodied F-150 Rolls Off Assembly Line

The first aluminum-bodied 2015 F-150 will roll off the assembly line at Ford Motor Co.'s renovated Dearborn Truck Plant on Tuesday morning, signaling a milestone for the automaker and a potential game-changer for the industry. The new truck, unveiled at last year's North American International Auto Show in Detroit, features an aluminum body and bed that reduces weight by about 700 pounds compared to last year's model. The lightweight material is expected to increase gas mileage 5 percent to 20 percent, but is more costly to make and repair — a big gamble for Ford's best-selling vehicle. The Dearborn automaker said the new trucks will begin arriving in showrooms next month.
Source: The Detroit News
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Mercedes Introduces New Names for its Vehicles to Avoid Customer Confusion

Mercedes-Benz is overhauling the nomenclature used to identify its car and light-truck lineup as it prepares for the launch of 30 models -- including 11 all-new vehicles -- by 2020. Along with the new models planned, Mercedes-Benz said the changes are being made as the company prepares to introduce new body variants and drive systems. Some dealers have said the proliferation of models has posed marketing challenges and confusion among consumers, especially when companies have adopted alphanumeric names. The new nameplates will begin to appear next year when Mercedes-Benz will launch either redesigned or freshened version of all of its crossovers and SUVs.
Source: Automotive News
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How to Humanize Autonomous Driving

Self-driving cars are coming, but few people will hand over control to the vehicle unless the computer can match the way they like to drive. The good news is that there is a surprisingly small level of variance in what most people consider acceptable for certain key situations, said connected driving expert Floris van de Klashorst of Nokia subsidiary HERE. He told the Telematic Munich conference this week that the biggest hurdle that will slow the launch of fully autonomous driving is trust. "We can stop and start and drive the car but that doesn't make it a pleasurable experience," he said. He envisions a world in which drivers can actually pick the kind of self-driving experience they want, such as more sporty or more conservative. HERE is collecting volumes of data to make sure the vehicle is aware of these nuances.
Source: Automotive News
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How Detroit's Automakers Helped a City Exit Bankruptcy

A 20-year donation associated with the city's bankruptcy required a whole new philanthropic road map to pull off

Detroit's automakers have a long history of supporting the community, but a pledge over 20 years to help the city out of bankruptcy by giving big amounts to the Detroit Institute of Arts required a whole new philanthropic road map. The Detroit Three — Ford, General Motors and Chrysler — collectively contributed $26 million over 20 years to the DIA. Toyota donated $1 million and a number of suppliers, including $2.2 million from a group of Japanese companies, aided the cause. The automotive commitments became part of the $100 million the DIA was raising as its part of the grand bargain fund-raising effort that was the centerpiece of the city's bankruptcy restructuring plan.
Source: Detroit Free Press
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Quotable
"The all-new F-150 continues to advance my great-grandfather’s vision of building vehicles we can be proud of and our customers can depend on."

   
-- Ford Executive Chairman Bill Ford, commenting on the roll out of the aluminum-body F-150, Bloomberg, Nov. 11

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