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Inside this issue
North American Auto Industry Headed for Banner Year in 2015
No Agreement on How to Reform Nation's Recall System
Opinion: What Does 2015 Hold for the Crazy Auto Industry?
Top Stories of 2014
How December Broke the Ice on Sales
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
North American Auto Industry Headed for Banner Year in 2015

Calendar-year 2015 could be an all-around record year for the North American market. Combined light-vehicle sales and production in Canada, Mexico and the U.S. have a shot at besting the all-time highs set in 2000, when sales totaled 19.76 million units and vehicle assemblies topped out at 17.16 million. In 2014, production will end at an estimated 16.94 million units and sales will finish at a projected 19.4 million.
Source: WardsAuto

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No Agreement on How to Reform Nation's Recall System

A "recall is a recall" under current federal safety regulations. Have a peeling safety label? That's a recall. Have a potentially fatal defect? That's a recall. There are no official processes to warn consumers of the severity of a potential problem with their car or truck in the U.S. In the midst of a record year of recalls that has Washington, D.C., watching the automotive industry more than any other time since the 2009 bailout, some believe it is the right time to reform the nation's recall system under the National Highway Traffic Safety Administration. But there's no agreement on exactly how to do it. "A recall's a recall, and that's a problem," said Mark Reuss, GM's head of global product development, purchasing and supply chain, on the sidelines last month at the Los Angeles Auto Show. "There needs to be a sophistication of how serious is the recall? And that has to be really clear to a customer. I think the industry is beginning to do that."
Source: The Detroit News

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Opinion: What Does 2015 Hold for the Crazy Auto Industry?

Fueled by the strongest job growth in the U.S. since 1999, the auto industry is wrapping up its best sales year in nearly a decade, and optimism for 2015 is brimming like a foamy cup of eggnog. To challenge our own fortune-telling skills, the Free Press offers five safe and five bold predictions for 2015. For example, predicting this year's surge in auto and light truck sales didn't require much analytical magic. But foreseeing that gas prices would fall below $2 a gallon was a much more difficult prediction.
Source: Detroit Free Press

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Top Stories of 2014

The U.S. auto industry returned to full-fledged prosperity in 2014, racking up prerecession sales accompanied by rising transaction prices. But the year was punctuated by grim news, as two lethal product defects were linked to dozens of deaths. 2014 also was a year of product innovation, with an aluminum-bodied Ford F-150 pickup rolling off assembly lines, audacious retail buy-sells, a new CEO at Ford after Alan Mulally's retirement and Jeep's striking sales surge. Click here for Automotive News' list of the 10 biggest stories of 2014.
Source: Automotive News


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How December Broke the Ice on Sales

The notion of cars as holiday gifts sprang from the imagination of an ad agency more than a decade ago. But in recent years, many of the industry's marketing minds have enthusiastically embraced it -- and so have car buyers. Together, they have helped turn December, once a sleepy month for U.S. auto sales, into one of the top selling periods, year after year.
Source: Automotive News

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Quotable

"December is going to be really strong for us ... These days, there are two months you can always count on: One is August and the other is December."

    -- John Mendel, executive vice president of sales for American Honda, Automotive News, Dec. 29

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