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Inside this issue
NADA Issues New Compliance Guide on Federal Advertising Rules
NADA: Low Gasoline Prices Cause Shift to Light Trucks in 2015
'We Feel Very Good About 2015'
Big Dealerships are Here to Stay, Panel Says
Nissan Confident of Targets, Says Dealers Should Be Too
Toyota's Carter: New Showroom Tactics Needed; Still Life Left in Scion
Enough with Millennials, How Will Gen Z Shop for Cars?
55 Dealers Nominated for Time Magazine Award
Bid on a Harley, Help Disabled Children, Wounded Veterans
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
NADA Issues New Compliance Guide on Federal Advertising Rules

The National Automobile Dealers Association issued a new publication today that will assist new-car dealers in complying with federal advertising requirements on the sale, financing and leasing of automotive products and services. A Dealer Guide to Federal Advertising Requirements provides examples of “bad” ads and “good” ads and chapters on 41 different federal advertising topics, such as the use of discount claims, e-mail advertising, green marketing claims, Internet advertising, satisfaction guarantees and trigger terms. Readers can access the content quickly by clicking the hyperlinked topics in the table of contents page in the PDF document. “The guide is user friendly and is a valuable resource for the entire auto industry,” said NADA Chairman Forrest McConnell. “We are encouraging dealers to provide the publication to their advertising agencies, manufacturers, finance companies and others involved in advertising operations.”
Source: NADA Public Affairs
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NADA: Low Gasoline Prices Cause Shift to Light Trucks in 2015

Low gasoline prices and pent-up consumer demand will combine to drive new car and light truck sales to an estimated 16.94 million in 2015, says the National Automobile Dealers Association. NADA’s original sales forecast of 16.4 million new cars and light trucks for 2014 was on target. The split among the segments this year is expected to be 44 percent cars and 56 percent light trucks and SUVs because of lower gasoline prices, increased job growth and an improving housing market. “Consumers are more able to spend for extras because of declining gasoline prices and continued low interest rates,” NADA Chief Economist Steven Szakaly said today at a press briefing during the NADA Convention & Expo in San Francisco.
Source: NADA Public Affairs
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'We Feel Very Good About 2015'

Industry leaders see interest rates, gasoline prices staying low

It is party time for U.S. car dealers in the short term. But don’t get complacent. Industry leaders said the cheap gasoline prices, low interest rates and general prosperity supporting auto sales will reverse, possibly by year-end or early 2016. “We feel very good about 2015. Consumer confidence is strong, unemployment rates continue to go down, the overall economy feels good,” said Craig Monaghan, CEO of Asbury Automotive Group in Duluth, Ga. “But if history is any predictor of the future, at some point, things will slow down. We’ve got a responsibility as managers to always be a little paranoid, and we are.” For now, dealers can expect continued cheap gasoline prices, which will fuel the sale of bigger, more powerful vehicles this year. The low prices are driven by rising energy output in North America and a resultant war for market share between the U.S. and Saudi Arabia in crude-oil sales. “This fight will be long term,” said Steven Szakaly, NADA’s chief economist.
Source: Automotive News
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Big Dealerships are Here to Stay, Panel Says

Big dealerships are here to stay

That’s the assessment of retailers talking about the dealership of the future at Thursday’s Automotive News Retail Forum. Rita Case, vice chairman of Rick Case Automotive Group, says her Fort Lauderdale, Fla.-based dealership group is building dealerships with more amenities, larger waiting areas, even restaurants. It’s all about answering customer demands, she said. “When people come, they really want to buy today,” Case said. “So we’re building our dealerships to have the inventory on site, and we’re building them in stories so all our inventory is inside.”
Source: Automotive News
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Nissan Confident of Targets, Says Dealers Should Be Too

All the ingredients are in place for Nissan to meet its 2016 target of a 10% U.S. market share, says Jose Munoz, chairman of Nissan North America, who tells automobile dealers to act fast if they are thinking of acquiring a franchise, because prices will never be lower. Nissan has been on a bit of a roll in this market, where its sales last year jumped 11.1% to 1,386,895 units (including Infiniti) and light-vehicle share rose to 8.4%, marking the 12th annual gain in the last 15 years. Munoz, speaking at the J.D. Power Automotive Summit [in San Francisco], says keys to Nissan’s growth include its investment in North American vehicle and powertrain production capacity, its new-product assault over the last four years and its strengthening dealer body.
Source: WardsAuto

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Toyota's Carter: New Showroom Tactics Needed; Still Life Left in Scion

If dealers want to draw more Millennials, women and minorities to their showrooms, they not only must change sales techniques but also may have to modify hiring and compensation practices, says Bob Carter, senior vice president-Automotive Operations for Toyota Motor Sales U.S.A. Speaking on a wide array of topics at the J.D. Power Automotive Summit [in San Francisco], Carter also says the automaker’s Mirai fuel-cell vehicle is an out-of-the-box hit, pledges a turnaround for the Scion brand and says his company will follow the current market trend with a truck push in the U.S. Although Carter predicts a rise in sales for Toyota this year to 2.4 million units on the strength of 12 new or refreshed products, he admits to being concerned about changing retail patterns that are shifting the U.S. customer base in new directions.
Source: WardsAuto
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Enough with Millennials, How Will Gen Z Shop for Cars?

Futurists aren’t yet done with Generation Y, but they’re on to the next group of young ones, trying to figure out how they’ll act as adult consumers. That fresh-faced group is called Generation Z. It consists of those born in 1996 and later. They include teens learning to drive and tots learning to walk. As eventual car buyers, they’re expected to enter the market with their own set of traits, tastes and expectations. “They are the first generation that is native to modern technology,” says futurist Jared Weiner of Weiner, Edrich and Brown, a firm that works with companies to uncover emerging consumer trends. Weiner, a Gen Xer and colleague Erica Orange, a Gen Yer, discuss what the future may hold during their presentation at the American Financial Services Assn.’s vehicle financing conference. It’s held here in conjunction with the National Automobile Dealers Association’s annual convention.
Source: WardsAuto
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55 Dealers Nominated for Time Magazine Award

Fifty-five auto dealers have been nominated by automotive trade associations for the Time Dealer of the Year award. The nominees were announced by Time and Ally Financial, this year's sponsor. The program honors franchised new-vehicle dealers for exceptional performance in their dealerships and distinguished community service. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan selects four finalists and then the award winner. The award is presented by Time in partnership with Ally Financial and in cooperation with NADA. The 2015 award winner will be announced Friday at the convention. Click here for the nominees.
Source: Automotive News
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Bid on a Harley, Help Disabled Children, Wounded Veterans

For the fourth straight year, ADESA will auction off a Harley-Davidson motorcycle during the convention with the proceeds benefiting the Frank E. McCarthy Memorial Fund of the National Automobile Dealers Charitable Foundation. The foundation supports Canine Companions for Independence, which assists with the placement of companion dogs for physically disabled children and wounded military veterans. The auction is scheduled for 1 p.m., Saturday at ADESA’s booth (3619N). The highest bidder will take home a 2012 Harley-Davidson Heritage with 2,271 miles on it. Last year industry consultant Joe Verde bought a 2013 Harley-Davidson Heritage Softail Classic Anniversary Edition. His winning bid was $27,000. McCarthy was NADA president for more than 30 years. He died in 2001.
Source: Automotive News
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Quotable

"Consumers are more able to spend for extras because of declining gasoline prices and continued low interest rates."

   
-- NADA Chief Economist Steven Szakaly, during a press briefing during the NADA Convention & Expo in San Francisco, NADAFrontPage.com, Jan. 23

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