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Inside this issue
NADA to Reveal Latest Economic and Auto-Retailing Trends on March 30
U.S. Car-Making Boom? Not for Auto-Industry Workers
Hyundai Aims for Nearly 5% U.S. Sales Growth This Year
Register Now for NADA's 'Content: Shoppers Are Begging You For it!' Webinar
Forecast: March Sales Spring Forward
Ford to Open $760M Chinese Assembly Plant
U.S. Drivers Log 3 Trillion Miles; Highest Since '07
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
NADA to Reveal Latest Economic and Auto-Retailing Trends on March 30

As the first quarter comes to a close and ahead of the NADA / J.D. Power Automotive Forum, Steven Szakaly, NADA chief economist, and Jonathan Banks, executive analyst for the NADA Used Car Guide, will conduct a joint press briefing via conference call at 12:30 p.m. ET on Monday, March 30.

The press briefing will cover the following topics:

  • Analysis of both new- and used-vehicle market trends;
  • Key economic conditions affecting auto retailing this year;
  • How the new-vehicle market is tracking based on NADA’s 2015 sales forecast of 16.94 million new cars and light trucks;
  • How the used-vehicle market is performing for the quarter; and
  • How lease penetration and gasoline prices are affecting the industry.

A Q&A session will follow the briefing. To register, visit www.nada.org/nyc.
Source: NADA
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U.S. Car-Making Boom? Not for Auto-Industry Workers

U.S. auto-industry wages have declined despite rise in output due to competition from foreign parts makers

U.S. auto production is nearing all-time highs on the back of strong domestic demand and steady export increases. But American-made cars and trucks are increasingly loaded with parts imported from Mexico, China and other nations. The U.S. imported a record $138 billion in car parts last year, equivalent to $12,135 of content in every American light vehicle built. That is up from $89 billion, or $10,536 per vehicle, in 2008—the first of two disastrous years for the car business. In 1990, only $31.7 billion in parts were imported. The trend casts a cloud over the celebrated comeback of one of the nation’s bedrock industries. As the inflow of low-cost foreign parts accelerates, wages at the entry level are drifting away from the generous compensation packages that made car-factory jobs the prize of American manufacturing.
Source: The Wall Street Journal

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Hyundai Aims for Nearly 5% U.S. Sales Growth This Year

Hyundai Motor Co. aims to boost its U.S. sales by 4.7 percent this year, ahead of the industry's projected growth rate, despite a consumer shift to SUVs and pickups. Sales of one of Hyundai's mainstay sedans, the Elantra, have slowed in the U.S. as consumers take advantage of lower fuel prices to switch to less fuel-efficient larger vehicles, strongholds of U.S. and Japanese automakers. Hyundai said it aims to increase its U.S. sales to 760,000 vehicles this year, from a record 725,718 last year, and will launch its revamped Tucson SUV in the U.S. in the second quarter. An increase in the 5 percent range would mark Hyundai's biggest gain after two years of sluggish growth.
Source: Reuters
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Register Now for NADA's 'Content: Shoppers Are Begging You For it!' Webinar

NADA University Online will host the webinar "Content: Shoppers Are Begging You For it!" on March 25 at 1 p.m. ET. The free webinar, presented by CDK Global's Jon Quade, will provide insights into shopper behavior on dealer websites. Attendees will learn how to determine the five universal dealership categories and how to design a digital look and feel based on the specific needs of their dealership. Click here to register.
Source: NADA University Online
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Forecast: March Sales Spring Forward

A WardsAuto forecast calls for U.S. automakers to deliver 1.52 million light vehicles this month. The forecasted daily sales rate (DSR) of 60,935 over 25 days represents a 3.5% improvement from like-2014 (26 days). With one fewer selling day, total sales for the month are expected to fall just shy of year-ago, despite what should be the industry’s best March DSR since 2000. If overall sales volume does fall below year-ago, it will be the first year-over-year decline in LV deliveries since February 2014. March sales face particularly strong year-ago comparisons across the industry, as that period saw a significant spike from make-up sales due to unusually cold weather across the country in January and February 2014.
Source: WardsAuto
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Ford to Open $760M Chinese Assembly Plant

Ford Motor Co. and its Chinese joint venture, Changan Ford, on Tuesday will mark the opening of a new assembly plant in Hangzhou, China, as the automaker continues to invest in that market. The plant will build the new Ford Edge crossover for the Chinese market. The 2015 version of the crossover is the first to go global, and will be sold in China, Europe, Asia and the United States. The North American Edge is being made at Ford's Oakville Assembly Plant in Ontario. The $760 million Chinese manufacturing facility will be able to produce 250,000 vehicles a year, and will eventually be able to accommodate six different models.
Source: The Detroit News

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U.S. Drivers Log 3 Trillion Miles; Highest Since '07

Americans drove 3.02 trillion miles in 2014, up 1.7 percent over 2013 and the highest number driven since 2007, fueled by a sharp decline in oil prices. The figure was the second highest since the government began collecting data 79 years ago. In the late 1980s, Americans were driving just 2 trillion miles a year. The record in 2007 was 3.03 trillion miles.
Source: The Detroit News
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