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Inside this issue
NADA Keeps U.S. New Car Sales Forecast at 16.94 Million
CNBC to Live Stream Interview with Buffett and Van Tuyl at Auto Forum Today
Toyota CEO Feared Losing Job Over Recalls; Instead Gained Sense of Purpose
Volvo Plans $500 Million U.S. Assembly Plant
Ford CEO: No Plans to Move Lincoln Brand
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
NADA Keeps U.S. New Car Sales Forecast at 16.94 Million

The National Automobile Dealers Association Monday reaffirmed its outlook for U.S. auto industry sales to rise 3.1 percent to 16.94 million this year, despite slightly negative gross domestic product impact early this year because of bad weather and West coast port strikes. NADA Chief Economist Steven Szakaly, in a call with reporters, said he expects U.S. auto sales in March to hit the seasonally adjusted annual rate of 16.9 million. Sales were strong in January and February and automakers will release March sales figures on Wednesday. “We still think this is a very positive market,” he said, adding light vehicle sales will outpace overall economic growth for the sixth year.
Source: The Detroit News

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CNBC to Live Stream Interview with Buffett and Van Tuyl at Auto Forum Today

The fireside chat during the sold-out NADA / J.D. Power Automotive Forum with Warren Buffett, chairman and CEO of Berkshire Hathaway, and Larry Van Tuyl, chairman of Berkshire Hathaway Automotive, will be streamed live by CNBC at 2 p.m. ET on Tuesday, March 31. The panel session will be moderated by Becky Quick, co-anchor of CNBC’s “Squawk Box.” To view the live stream, visit www.cnbc.com, and click the link on the homepage. In addition, Quick will sit down with Buffett and Van Tuyl for an exclusive live interview on CNBC’s “Power Lunch” at 1:35 p.m.

The 6th annual Automotive Forum, hosted by the New York International Auto Show, is a full-day event that provides insight into the global auto industry from several perspectives—retailing, manufacturing, economic, marketing and technology. Other industry speakers include NADA’s Bill Fox and Peter Welch, J.D. Power’s John Humphrey, Cadillac’s Johan de Nysschen, Subaru’s Tom Doll, Nissan’s Fred Diaz, Lexus’ Mark Templin and IHS’ Nariman Behravesh and many others. For the full agenda, visit www.autoforumny.com.
Source: NADA / J.D. Power

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Toyota CEO Feared Losing Job Over Recalls; Instead Gained Sense of Purpose

'I felt I wouldn't last another year,' candid Akio Toyoda tells investors

Toyota Motor Corp. chief Akio Toyoda undoubtedly wishes his company’s unintended-acceleration crisis never happened. But in a rare moment of public reflection on that period, he credited the worldwide upheaval as the turning point in his career, even as he fretted about being fired from the CEO suite. “I was resigned to the possibility my presidency could end soon, making my tenure as president a very short one,” said Toyoda, who had been in office for less than a year at the time. “I felt I wouldn’t last another year as president,” he said.
Source: Automotive News
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Volvo Plans $500 Million U.S. Assembly Plant

3 states in talks; site expected to be chosen within 2 months

Volvo will spend about $500 million to build its first assembly plant in the United States as part of an ambitious plan to jump-start lagging sales. Production will start in 2018 with targeted annual capacity of 100,000 to 120,000 vehicles that will use underpinnings of the company’s new XC90 SUV, Lars Wrebo, head of manufacturing and purchasing, said in a phone interview. The Sweden-based automaker is in talks with three U.S. states on a possible location. The site will be chosen “within the next two months,” and local government collaboration on workforce training will a key factor in the decision, Wrebo said.
Source: Automotive News
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Ford CEO: No Plans to Move Lincoln Brand

Ford CEO Mark Fields said the Dearborn automaker has no plans to move its Lincoln luxury brand to New York after its domestic rival made the move. He added that the company is committed to the revival of Lincoln. General Motors Co. in September announced it was moving the headquarters of its luxury Cadillac brand to New York City. Cadillac will relocate June 1 to New York. GM CEO Mary Barra cited New York's role in setting trends. "We like Lincoln exactly where it is," Fields told reporters Sunday night at an event to show off the concept Lincoln Continental that will be displayed at the New York International Auto Show.
Source: The Detroit News

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