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Inside this issue
(Video) Wall Street Journal Questions CFPB Methodology to Determine Bias in Auto Financing
Toyota, VW Duke it Out for Sales Crown
Hyundai Replaces COO, Kia Replaces U.S. Chief as Global Sales Falter
54.5 MPG Rules Expected to Stick
(Video) Dealers Improve Sales Operations with NADA 20 Group Live
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
(Video) Wall Street Journal Questions CFPB Methodology to Determine Bias in Auto Financing

James Freeman, assistant editorial page editor of the Wall Street Journal, raises questions about the Consumer Financial Protection Bureau's methodology to 'prove' discrimination in auto financing. Click here for the full video.
Source: Opinion Journal.

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Toyota, VW Duke it Out for Sales Crown

The fight for leadership in the global auto industry is about to turn into a gun-blazing battle. After announcing a new global strategy last month, reports from Japan indicate that Toyota, currently the world's largest automaker, is finalizing plans to add at least two new assembly plants. At the same time, rival Volkswagen is adding new plants and boosting capacity at others, including its facility in Chattanooga, Tennessee. "It's going to be a tough battle because you have two competitors with a broad portfolio of products targeting every market in the world," said Joe Phillippi, president of AutoTrends Consulting.
Source: CNBC

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Hyundai Replaces COO, Kia Replaces U.S. Chief as Global Sales Falter

Hyundai Motor Co. and its affiliate Kia have replaced two senior executives after the South Korean automakers posted lackluster first-quarter global sales. The change came as the companies, which together rank fifth in global sales, are expected to report weak first-quarter earnings later this month as they boosted incentives in the key U.S. market to revive sluggish demand for sedans and battle Japanese rivals backed by a weaker yen. Hyundai Motor replaced COO Im Tak-uk, while Kia replaced Vice Chairman and U.S. CEO Ahn Byung-mo, the companies said in a statement. The outgoing executives will serve as advisers, the group said.
Source: Reuters
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54.5 MPG Rules Expected to Stick

A growing number of foreign automakers believes U.S. regulators won’t soften the planned 54.5-mpg fleet-wide average by 2025, and that could make it tougher for truck-heavy U.S. automakers to challenge the requirements. U.S. fuel efficiency standards will nearly double between 2012 and 2025. Automakers agreed to the dramatic hike in the requirements in 2011 — but only after the Obama administration agreed to a “midterm review” to ensure that the final four years of the tightened standards are achievable. At the New York International Auto Show last week, foreign automakers said they expect the rules to remain — if not get tougher — after the midterm review by the Environmental Protection Agency and National Highway Traffic Safety Administration.
Source: The Detroit News

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(Video) Dealers Improve Sales Operations with NADA 20 Group Live

Auto dealers are improving their new- and used-vehicle sales operations with a new NADA 20 Group member benefit. NADA 20 Group Live is an online program that delivers daily, real-time data on key performance indicators. “NADA 20 Group members can go online to check and compare their sales performance against dealers in their market and other 20 Group members,” said NADA President Peter Welch. “It’s cost effective and makes dealerships run more efficiently.”

NADA 20 Group Live  provides 24 performance indicators, which include new- and used-vehicle sales data, average gross per unit, days to turn, percent financed, service contract penetration and customer demographic mix. “It keeps me ahead of the game. It allows us to move faster. We’re running full speed because we are getting real-time data,” said Anthony Brownlee, managing partner at Land Rover Denver in Littleton, Colo. “So if there is an area of opportunity, if there’s an area of strength we recognize it right away. So if something is working, we want to do more of it. If something is not working, we can adjust it immediately.”

There is no charge for current 20 Group members. Click here to view the video. For more information about NADA 20 Group Live, call (800) 557-6232 Ext. 4, send an email to nada20group@nada.org or visit the website www.nada.org/20group
Source: NADA
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Quotable

"It's going to be a tough battle because you have two competitors with a broad portfolio of products targeting every market in the world." 

   -- Joe Phillippi, president of AutoTrends Consulting, commenting on the battle between Toyota and VW for the sales crown, CNBC, April 7

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Webinars
April 8 -- Exceed Online Sales Goals Gain Position of Strength Over the Phone

Presented by Mary Elliott, Forrest Performance Group


This webinar will teach participants how to increase their sales conversion and rate time. Learn how gaining leverage on a sales call is key to meeting and exceeding financial goals. Review five steps to achieving a position of strength over the phone. Elliott will discuss how to give prospects assignments, and make follow up easy. This webinar will move improve your sales process and get your team motivated to succeed. Register now for simple online sales strategies that will help unlock your potential and immediately start increasing profits. 



April 15 -- Car Buyer of the Future

Presented by Howard Polirer, Autotrader


Explore the six steps to the car buying process and examine what customers want in the sales process. The webinar will focus on the Car Buyer of the Future study and take a look at the current shopping, buying and ownership process through the lens of 4,000 customers interviewed about their buying experiences. Register now for this webinar to prepare for the future in a dynamic car buying industry.

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