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Inside this issue
Toyota Keeps Global Sales Lead Over VW, GM on U.S. Demand
Google's 'Mobilegeddon' Forces Dealerships to Get Mobile-Friendly
Buyers Want Tech in Cars, Gen Y Will Pay More For It
No Purchase Necessary: Six Tips for Making Sure Online Prize Promotions Are Not an Illegal Lottery
BMW is Building Vehicle Distribution Center in Texas to Serve the South
Panel Says U.S. Must Do More to Spur EV Sales
Boxer Floyd Mayweather Buys 100 Cars From One Dealer
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
Toyota Keeps Global Sales Lead Over VW, GM on U.S. Demand

Toyota beat Volkswagen Group and General Motors to remain the world's top-selling automaker during the last quarter despite declining deliveries. Toyota's sales fell 2.5 percent to 2.52 million vehicles in the January-to-March period, the company said today. Deliveries rose to 2.49 million for VW Group and 2.42 million for GM, according to earlier statements by the two carmakers. Only about 90,000 sales separated Toyota and second-placed Volkswagen in 2014 when Toyota stayed No. 1 in annual global sales for the third straight year.
Source: Bloomberg
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Google's 'Mobilegeddon' Forces Dealerships to Get Mobile-Friendly

If consumer preferences haven’t already prompted dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge. The giant search engine, which is a key cog in most dealerships’ marketing strategies, launched algorithm changes this week that portends better positioning in searches to businesses with mobile-optimized websites and penalizes those that haven’t made those upgrades. The advent of “Mobilegeddon” created a buzz this week at the 18th Digital Dealer Conference & Exposition, which brings together, semi-annually, hundreds of dealer staff, vendors and industry experts to debate the latest trends in digital marketing.
Source: Automotive News

Editor’s note: NADA recently redesigned its website and became one of only a few major trade associations to use responsive design allowing for a user-friendly experience when viewing the site on handheld devices. To view the new site, go to www.nada.org.

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Buyers Want Tech in Cars, Gen Y Will Pay More For It

Consumers are more interested in technologies such as blind-spot detection and night-vision assistance than touch-screens in their next vehicle, and younger drivers are more willing to pay for that technology, according to a J.D. Power study. The 2015 U.S. Tech Choice Study looked at 59 advanced vehicle features across six categories including entertainment and connectivity; comfort and convenience; collision protection; driving assistance; navigation; and energy efficiency. The study found the five most preferred technologies were blind-spot detection and prevention, night vision, enhanced collision mitigation system, camera rearview mirror, which allows drivers to switch between a mirror and camera image, and self-healing paint that has fewer scratches than conventional paint.
Source: The Detroit News

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No Purchase Necessary: Six Tips for Making Sure Online Prize Promotions Are Not an Illegal Lottery
By Neil Austin

The Federal Trade Commission’s recent $9.5 million judgment against sweepstakes operator Crystal Ewing is a stark reminder that prize promotions remain fertile ground for regulatory scrutiny both on the state and federal level. Marketers have grown ever more reliant on sweepstakes, contests and giveaways since Ewing first came to the FTC’s attention nearly a decade ago—thanks in large part to our obsession with mobile devices and social media, and the opportunities they present for instant engagement with masses of digitally-savvy consumers. Despite the technological advances, however, the basic legal principles governing prize promotions have withstood the test of time. Click here for six tips to keep in mind when offering online sweepstakes and contests. (Neil Austin is a partner at Foley Hoag LLP in Boston, Mass.)
Source: Trademark & Copyright Law (Foley Hoag LLP)

Editor's note:
As a reminder, NADA has recently issued
A Dealer Guide to Federal Advertising Requirements, a new publication that will assist new-car dealers in complying with federal advertising requirements on the sale, financing and leasing of automotive products and services. The guide provides examples of "bad" and "good" ads and includes chapters on 41 different federal advertising topics, including “sweepstakes/lotteries,” as well others such as the use of discount claims, e-mail advertising, green marketing claims, Internet advertising, satisfaction guarantees and trigger terms.

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BMW is Building Vehicle Distribution Center in Texas to Serve the South

BMW AG said it is building a vehicle distribution center in Texas to serve the Southern U.S. The facility at the Port of Galveston will serve the 45 BMW and Mini dealers in Texas, Oklahoma, Louisiana and Arkansas. The German automaker said it broke ground Tuesday, but a company statement did not indicate how much the project would cost. “The new Port of Galveston vehicle distribution center will enable us to receive, prepare and deliver vehicles to the Southern region even more quickly than before,” said Craig Westbrook, vice president of aftersales for BMW of North America.
Source: Automotive News
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Panel Says U.S. Must Do More to Spur EV Sales

A new report says the U.S. government must offer a new range of incentives to boost lagging electric vehicle sales. The National Research Council — an arm of the National Academies of Science — said in a report Wednesday that the government should take other steps to boost EV use including eliminating "the proliferation of incompatible plugs and ensure that all drivers can charge their vehicles and pay at all public charging stations using a universally accepted method, just as conventional vehicles can be refueled at any gas station." Other issues include vehicle cost, current battery technology, and inadequate consumer understanding.
Source: The Detroit News
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Boxer Floyd Mayweather Buys 100 Cars From One Dealer

Boxing champ Floyd Mayweather Jr. lives up to one of his nicknames, "Money," when it comes to his car collection. Just ask the auto dealership that sold him over 100 cars over 18 years, including 16 Rolls-Royces. "He'll buy a car before a fight. He'll buy cars after the fight. He'll buy cars on holidays," says Josh "Chop" Towbin of Towbin Motorcars in Las Vegas. Mayweather has the money to throw around. He is one of the world's most highly paid athletes. His payday for his May fight with Manny Pacquiao is expected to earn him $100 million alone. Towbin Motorcars isn't about pass up a sale when it comes to Mayweather, its executives tell USA Today. Sometimes he calls and wants to go car shopping at 2 a.m. The dealership is happy to oblige.
Source: USA Today
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Quotable

"People want their cars to be cars and they want the technology that goes into these cars to be primarily about the driving experience."

   ---
Brian Radloff, director of automotive strategic accounts for Nuance Communications Inc., commenting on what technologies consumers want in their cars, The Detroit News, April 22

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